Innovid vs Smartly

NIVO for Meta Ads: Prompt Playbook and AI-Powered Advertising Operations Webinar

Innovid has published a new report titled 'NIVO for Meta Ads: Prompt Playbook' and a video titled 'AI-Powered Advertising Operations: How NIVO + ads MCP server from Meta Unlock Connected Campaign Intelligence'.

Adland's Priorities: AI, People, and Governance

The article is an opinion piece by Shirley Smith, SVP Sales EMEA at Innovid, reflecting on key themes from MAD//Fest and the industry's evolving approach to AI. It highlights that the conversation has moved beyond 'whether to use AI' to 'where and how to use it for genuine value,' emphasizing the need for human judgment. The piece calls for greater focus on AI governance as organizations embed AI into operations, and stresses the importance of investing in people, talent pipelines, and diversity to ensure AI strengthens rather than narrows the industry. It cites the Digilearning initiative as an example of industry collaboration. No specific corporate announcements or new product launches are made.

• Article authored by Shirley Smith, SVP Sales EMEA at Innovid.
• AI conversation has shifted from implementation to optimization.
• Emphasis on AI governance and accountability in business processes.

Innovid Earns 33 Badges in G2 Fall 2026 Reports, Including #1 Enterprise Rankings in Creative Management and Mobile Advertising

Innovid achieved 33 badges in the G2 Fall 2026 Reports, securing multiple #1 rankings for Creative Management and Mobile Advertising.

Smartly Appoints Kelly Uphoff as Chief Technology Officer

Smartly has appointed Kelly Uphoff as Chief Technology Officer, as announced in the newsroom on October 8, 2026.

Horizon CEO Bob Lord Criticizes Holdcos’ FTE Pricing Models

At Smartly's Advance event in Lower Manhattan, Horizon Media Holdings president Bob Lord publicly criticized traditional full-time equivalent (FTE)-based pricing models used by major agency holding companies. He argued that such models, along with principal-based buying, are outdated and hinder client business growth. Lord emphasized the need for 'composable architectures' and monetizing technology investments rather than relying on legacy headcount-based pricing. He predicted that within five years, clients will stop paying for FTE-based models. His comments highlight a growing industry debate about agency compensation structures as technology and AI reshape the agency landscape.

• Horizon Media Holdings president Bob Lord criticized FTE-based pricing models at Smartly's Advance event.
• Lord called FTE models and principal-based buying 'the old system'.
• He predicted clients will stop paying for FTE-based models within five years.

Smartly adds LinkedIn Ads to unified platform for B2B marketers

Smartly, the AI-powered advertising technology company, announced a new integration bringing LinkedIn Ads into its unified advertising platform. This collaboration aims to help B2B marketers personalize creative for professional audiences, accelerate video production, and use audience and performance intelligence to continuously improve advertising outcomes. By combining LinkedIn's professional audience insights with Smartly's AI-powered creative and performance intelligence, marketers can create more relevant creative across the B2B buying journey. The integration also enables scaling video production for LinkedIn through AI-powered automation and turning performance signals into actionable insights.

• Smartly announced a new integration bringing LinkedIn Ads into its unified advertising platform.
• The integration is designed to help B2B marketers personalize creative for professional audiences.
• Smartly's CEO, Laura Desmond, highlighted the collaboration's importance for B2B marketers.