Observed Signal · Sep 22, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Smartly adds LinkedIn Ads to unified platform for B2B marketers
Smartly, the AI-powered advertising technology company, announced a new integration bringing LinkedIn Ads into its unified advertising platform. This collaboration aims to help B2B marketers personalize creative for professional audiences, accelerate video production, and use audience and performance intelligence to continuously improve advertising outcomes. By combining LinkedIn's professional audience insights with Smartly's AI-powered creative and performance intelligence, marketers can create more relevant creative across the B2B buying journey. The integration also enables scaling video production for LinkedIn through AI-powered automation and turning performance signals into actionable insights.
This is a significant partnership between a major adtech company and LinkedIn, expanding Smartly's platform to a key B2B channel, which can impact adtech workflows for B2B marketers.
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Key Takeaways & Evidence Grounding
- Smartly announced a new integration bringing LinkedIn Ads into its unified advertising platform.
- The integration is designed to help B2B marketers personalize creative for professional audiences.
- Smartly's CEO, Laura Desmond, highlighted the collaboration's importance for B2B marketers.
- The integration leverages AI-powered automation to scale video production for LinkedIn.
- Marketers can use audience and performance intelligence to continuously improve advertising outcomes.
Connected Companies & Entities
2 Entities mapped“The integration will help marketers personalize creative for professional audiences, accelerate video production and use audience and perfor...”
“Smartly, the AI-powered advertising technology company transforming ad experiences for brands and their consumers, announced a new integrati...”
Ontology Mapping & Concepts
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