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Sinalco Media Plan Emphasizes Video, Twitch, Social

Sinalco launched a new long-term campaign called “Schmeckt nach …” that ties back to its longstanding claim “Die Sinalco schmeckt.” The campaign features Sinalco employees and focuses primarily on video content distributed on non-linear channels including Twitch and social platforms. Marketing director Ina Neleßen says the team is testing new formats and platforms, expanding successful channels, and cutting measures that have become less relevant. Initial actions for the campaign began in May on Instagram and TikTok, where content creators adapted the “Schmeckt nach …” idea in personal stories. The article was published by MEEDIA on 2026-07-06 and authored by Reiner Kepler.

The Drum and SAP host AI marketing clinic with Mark Ritson

The Drum and SAP Experience Cloud will host a LinkedIn Live marketing clinic with Doctor Mark Ritson on July 14, 2026 at 15:00 BST. The hour-long session, hosted by The Drum’s Cameron Clarke, will answer live and pre-submitted questions about preparing brands for peak holiday season in the age of AI. Topics include agentic AI, AI-assisted purchasing, personalization, connected customer data, loyalty and stress on marketing systems during holiday peaks. The session will reference SAP Experience Cloud data and SAP research 'Deck the Carts: AI-driven strategies to engage holiday shoppers.' Viewers are invited to sign up and submit questions in advance.

TiVo Targets Advertising Opportunity in Connected Cars

TiVo Ads President Matt Milne tells VideoWeek that the company sees the connected car as a new advertising environment — a “third room” — and an opportunity to reach engaged audiences as viewing fragments across multiple screens. Milne emphasises two priorities for advertisers: an engaged platform where audiences are actually reached, and robust data. In a Cannes‑filmed interview published July 6, 2026, Milne discusses TiVo’s approach to audience fragmentation, the in‑car advertising opportunity, and what advertisers should value in an AI-driven media landscape. The piece is reported by Tim Cross‑Kovoor for VideoWeek and links to a short interview video.