COMPANY

New Work SE

New Work SE is a dACH-focused professional network and recruiting platform operator.

New Work SE operates in the Publisher & Media Owner segment.

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Distinction

New Work SE is not a general management consultancy despite its name. It is a digital platform operator centred on professional networking, recruiting, employer branding and related advertising in the DACH market.

Founded
2003
Headquarters
Am Strandkai 1, 20457 Hamburg, Germany
Core Segment
Publisher & Media Owner
Company Size
1,001–5,000
Official Links
Website
Verified
2026-04-22

New Work SE: About

The company operates a multi-product labour-market ecosystem. It attracts professionals and job seekers to consumer platforms, builds first-party identity and intent data, and monetises that audience through paid recruiter access, recruiting software, employer branding products, premium memberships and advertising sold to brands and talent acquisition teams. Value is created by linking professional identity, company reputation, job demand and advertiser demand within the same ecosystem.

New Work SE: Market Position

New Work SE is a German digital platform company focused on professional networking, recruitment, employer branding and workplace transparency. Its core assets include XING, a professional social network concentrated in German-speaking markets, kununu, an employer review platform, onlyfy, a recruiting software and hiring solution set, and XING Marketing Solutions, which sells advertising inventory and self-serve campaign tools against its professional audience data. The business serves both professionals using the consumer-facing platforms and paying business customers such as employers, recruiters and advertisers.

New Work SE: Key Competitors & Alternatives

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New Work SE: Frequently Asked Questions

What is New Work SE?

New Work SE is a German digital platform company operating professional networking, recruiting and employer branding businesses including XING, kununu and onlyfy.

Who uses New Work SE?

Its platforms are used by professionals and job seekers, while paying customers are mainly employers, HR teams, recruiters and advertisers targeting professional audiences.

How does New Work SE make money?

It makes money through recruiter and software subscriptions, premium memberships, job ads, employer branding products and advertising sold across its platforms.

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