New Work SE
New Work SE is a dACH-focused professional network and recruiting platform operator.
Analyst Perspective
New Work SE is a German digital platform company focused on professional networking, recruitment, employer branding and workplace transparency. Its core assets include XING, a professional social network concentrated in German-speaking markets, kununu, an employer review platform, onlyfy, a recruiting software and hiring solution set, and XING Marketing Solutions, which sells advertising inventory and self-serve campaign tools against its professional audience data. The business serves both professionals using the consumer-facing platforms and paying business customers such as employers, recruiters and advertisers.
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Key insights about New Work SE
Category Differentiation
New Work SE is not a general management consultancy despite its name. It is a digital platform operator centred on professional networking, recruiting, employer branding and related advertising in the DACH market.
New Work SE: About
The company operates a multi-product labour-market ecosystem. It attracts professionals and job seekers to consumer platforms, builds first-party identity and intent data, and monetises that audience through paid recruiter access, recruiting software, employer branding products, premium memberships and advertising sold to brands and talent acquisition teams. Value is created by linking professional identity, company reputation, job demand and advertiser demand within the same ecosystem.
How New Work SE Works & Monetises
Business model analysis and core revenue streams
New Work SE uses a hybrid monetisation model. The main mechanisms are subscription revenue from recruiter tools, recruiting software and premium memberships; employer branding and job listing fees; and advertising revenue from self-serve and managed campaigns on XING Marketing Solutions. Additional monetisation comes from premium employer profiles on kununu and paid memberships on InterNations.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
New Work SE: Key Competitors & Alternatives
- Analyze Profile →
Professional social platform for hiring, advertising, sales and learning.
Recent Signals (New Work SE)
Ten Future Jobs That Sound Wild You Should Know
A German-language article summarizes XING's Future Work Report 2025, where XING and Trendbüro München identified 30 future professions, highlighting 10 standout roles that illustrate how technology, sustainability, and societal shifts reshape work. The article details roles like Human Machine Mediators (bridging people and AI), Gamification Rehabilitators, World Wide Work Enablers, Biodiversity Vault Curators, Gene Editing Advisors, Sea Burial Guardians, Technical Care Companions in elder care, Digital Peacekeepers, Heat Resilience Planners, and Organ Breeders. It notes that two-thirds of respondents expect more technically demanding tasks and that platforms like LinkedIn are testing AI-driven talent searches. Dr. Julian Stahl, a labour market expert at XING, emphasizes continual learning and structured upskilling to stay prepared for workforce changes. The piece advocates flexible work models and governance to navigate rapid change, with a focus on upskilling and proactive career planning.
Read original sourceCreator Leagues Clash: Who Dominates the Social Field?
OMR publishes a comparative reach analysis of three creator-driven small-field football formats in Germany—Baller League, Icon League and Kings League—measuring follower counts and view metrics across Instagram, TikTok, Twitch and YouTube for leagues, teams, team‑heads and presidents. Kings League (driven largely by creator Younes Zarou) leads in aggregate follower totals, Icon League posts the highest Instagram reach among teams, and Baller League shows strong live-audience performance on Twitch. The piece also reports major season-level metrics (Icon League: 1.3 billion social impressions; Kings League: 393 million TikTok views in Spain) and documents heavy brand investment from automotive, telco and FMCG advertisers. OMR highlights sizeable commercial opportunities alongside sharp refinancing pressure and anticipates possible consolidation among the competing formats in coming years.
Read original sourceXING unveils Tinder-like AI for hidden jobs
XING has introduced a new AI-powered tool to surface the so-called hidden job market by showing not only open roles but also positions that are currently filled. The beta feature analyzes data from over 22 million XING profiles and presents results as Tinder-style cards with company, location, job title, and other details. Logged-in users can swipe right to express interest or left to skip, and can set reminders for future applications. Signals from user interactions feed the AI to improve future recommendations for both candidates and recruiters. While the tool broadens career inspiration and talent matching, it may cause frustration if a shown role is not actually available. Kacper Potega, Senior VP of Product & UX at XING, frames this as part of New Work SE’s shift toward a more job-ad-centric network.
Read original sourceNew Work SE: Frequently Asked Questions
What is New Work SE?
New Work SE is a German digital platform company operating professional networking, recruiting and employer branding businesses including XING, kununu and onlyfy.
Who uses New Work SE?
Its platforms are used by professionals and job seekers, while paying customers are mainly employers, HR teams, recruiters and advertisers targeting professional audiences.
How does New Work SE make money?
It makes money through recruiter and software subscriptions, premium memberships, job ads, employer branding products and advertising sold across its platforms.
Company Facts
- Founded
- 2003
- Headquarters
- Am Strandkai 1, 20457 Hamburg, Germany
- Core Segment
- Publisher & Media Owner
- Company Size
- 1,001–5,000
- Official Link
- new-work.se