New Work SE
New Work SE is a dACH-focused professional network and recruiting platform operator.
Analyst Perspective
New Work SE is a German digital platform company focused on professional networking, recruitment, employer branding and workplace transparency. Its core assets include XING, a professional social network concentrated in German-speaking markets, kununu, an employer review platform, onlyfy, a recruiting software and hiring solution set, and XING Marketing Solutions, which sells advertising inventory and self-serve campaign tools against its professional audience data. The business serves both professionals using the consumer-facing platforms and paying business customers such as employers, recruiters and advertisers.
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Key insights about New Work SE
Category Differentiation
New Work SE is not a general management consultancy despite its name. It is a digital platform operator centred on professional networking, recruiting, employer branding and related advertising in the DACH market.
New Work SE: About
The company operates a multi-product labour-market ecosystem. It attracts professionals and job seekers to consumer platforms, builds first-party identity and intent data, and monetises that audience through paid recruiter access, recruiting software, employer branding products, premium memberships and advertising sold to brands and talent acquisition teams. Value is created by linking professional identity, company reputation, job demand and advertiser demand within the same ecosystem.
How New Work SE Works & Monetises
Business model analysis and core revenue streams
New Work SE uses a hybrid monetisation model. The main mechanisms are subscription revenue from recruiter tools, recruiting software and premium memberships; employer branding and job listing fees; and advertising revenue from self-serve and managed campaigns on XING Marketing Solutions. Additional monetisation comes from premium employer profiles on kununu and paid memberships on InterNations.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
New Work SE: Key Competitors & Alternatives
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Professional social platform for hiring, advertising, sales and learning.
Recent Signals (New Work SE)
Leadership Changes at New Work SE
The current version of the webpage introduces Henning Rönneberg as the CEO of New Work SE, alongside Dr. Maximilian Preisser as the Chairman of the Supervisory Board, and Dr. Marc Al-Hames and Alexander von Preussen as board members.
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Read original sourceNew Work SE: Frequently Asked Questions
What is New Work SE?
New Work SE is a German digital platform company operating professional networking, recruiting and employer branding businesses including XING, kununu and onlyfy.
Who uses New Work SE?
Its platforms are used by professionals and job seekers, while paying customers are mainly employers, HR teams, recruiters and advertisers targeting professional audiences.
How does New Work SE make money?
It makes money through recruiter and software subscriptions, premium memberships, job ads, employer branding products and advertising sold across its platforms.
Company Facts
- Founded
- 2003
- Headquarters
- Am Strandkai 1, 20457 Hamburg, Germany
- Core Segment
- Publisher & Media Owner
- Company Size
- 1,001–5,000
- Official Link
- new-work.se