New Work SE
DACH-focused professional network and recruiting platform operator.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- New Work SE
- Entity type
- COMPANY
- Founded
- 2003
- Headquarters
- Am Strandkai 1, 20457 Hamburg, Germany
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- new-work.se
What New Work SE does
The company operates a multi-product labour-market ecosystem. It attracts professionals and job seekers to consumer platforms, builds first-party identity and intent data, and monetises that audience through paid recruiter access, recruiting software, employer branding products, premium memberships and advertising sold to brands and talent acquisition teams. Value is created by linking professional identity, company reputation, job demand and advertiser demand within the same ecosystem.
Category differentiation
New Work SE is not a general management consultancy despite its name. It is a digital platform operator centred on professional networking, recruiting, employer branding and related advertising in the DACH market.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
New Work SE is a German digital platform company focused on professional networking, recruitment, employer branding and workplace transparency. Its core assets include XING, a professional social network concentrated in German-speaking markets, kununu, an employer review platform, onlyfy, a recruiting software and hiring solution set, and XING Marketing Solutions, which sells advertising inventory and self-serve campaign tools against its professional audience data. The business serves both professionals using the consumer-facing platforms and paying business customers such as employers, recruiters and advertisers.
Business model & monetisation
New Work SE uses a hybrid monetisation model. The main mechanisms are subscription revenue from recruiter tools, recruiting software and premium memberships; employer branding and job listing fees; and advertising revenue from self-serve and managed campaigns on XING Marketing Solutions. Additional monetisation comes from premium employer profiles on kununu and paid memberships on InterNations.
- Recruiting software and recruiter access
- Software Subscription
- Job ads and employer branding packages
- Service Fee
- Advertising on professional audiences
- Ad-Supported
- Premium user memberships
- Content Subscription
- Community memberships and ancillary subscriptions
- Content Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about New Work SE
What is New Work SE?
New Work SE is a German digital platform company operating professional networking, recruiting and employer branding businesses including XING, kununu and onlyfy.
Who uses New Work SE?
Its platforms are used by professionals and job seekers, while paying customers are mainly employers, HR teams, recruiters and advertisers targeting professional audiences.
How does New Work SE make money?
It makes money through recruiter and software subscriptions, premium memberships, job ads, employer branding products and advertising sold across its platforms.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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