ZoomInfo

ZoomInfo operates a B2B data-and-software platform model. It collects, structures and commercialises business contact, company and intent data, then packages that data into multiple workflow applications for sales, marketing, revenue operations, recruiting and enterprise integrations. Value is created by combining a central proprietary dataset with embedded applications and APIs that make the data actionable inside customer workflows. Revenue is driven by recurring software subscriptions, expansion into adjacent modules and enterprise-grade data access.

ZoomInfo is a US-listed B2B software and data company focused on sales, marketing and revenue operations. Its core offering is a proprietary database of business contacts and company records, sold through subscription software and APIs that support prospecting, CRM enrichment, account-based marketing, workflow automation, conversation intelligence and recruiting intelligence.

The company primarily serves sales teams, marketers, revenue operations teams, recruiters, developers and enterprise data teams. It makes money mainly through annual and multi-year SaaS subscriptions, with pricing shaped by seat counts, feature tiers and add-on modules, and with additional usage-based monetisation for API and data access products. Acquisitions such as Chorus.ai, RingLead and Insent expanded the platform beyond raw data into workflow, engagement and analytics software.