ZoomInfo
B2B data and go-to-market software platform for revenue teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ZoomInfo Technologies Inc.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- 805 Broadway St, Suite 900, Vancouver, WA 98660, USA
- Company size
- 1,001–5,000
- Market role
- Data Provider / Broker
- Ticker
- ZI
- Official website
- zoominfo.com
What ZoomInfo does
ZoomInfo operates a B2B data-and-software platform model. It collects, structures and commercialises business contact, company and intent data, then packages that data into multiple workflow applications for sales, marketing, revenue operations, recruiting and enterprise integrations. Value is created by combining a central proprietary dataset with embedded applications and APIs that make the data actionable inside customer workflows. Revenue is driven by recurring software subscriptions, expansion into adjacent modules and enterprise-grade data access.
Category differentiation
This is the B2B data and go-to-market software company, not the separate video conferencing platform with a similar name. It competes in sales intelligence, revenue operations and B2B data rather than consumer communications.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ZoomInfo is a US-listed B2B software and data company focused on sales, marketing and revenue operations. Its core offering is a proprietary database of business contacts and company records, sold through subscription software and APIs that support prospecting, CRM enrichment, account-based marketing, workflow automation, conversation intelligence and recruiting intelligence. The company primarily serves sales teams, marketers, revenue operations teams, recruiters, developers and enterprise data teams. It makes money mainly through annual and multi-year SaaS subscriptions, with pricing shaped by seat counts, feature tiers and add-on modules, and with additional usage-based monetisation for API and data access products. Acquisitions such as Chorus.ai, RingLead and Insent expanded the platform beyond raw data into workflow, engagement and analytics software.
Company news briefing
Briefing updated:
ZoomInfo has continued expanding its GTM.AI context layer through native integrations with Replit, Google Cloud's Gemini Enterprise, and Slack AI, alongside democratised API access via Zapier. To strengthen its AI capabilities, the company acquired DoubleO.ai to launch Agent Teams for automated go-to-market workflows, while also introducing Talent Autopilot for recruitment. Operationally, ZoomInfo initiated a major restructuring programme involving a 20% workforce reduction and reported Q2 2026 financial results marked by modest topline growth and a substantial goodwill impairment charge.
Business model & monetisation
ZoomInfo primarily monetises through recurring SaaS subscription contracts. Commercial terms are typically based on user seats, access tiers and premium modules such as intent data, conversation intelligence, workflow automation, chat and advertising audiences. Enterprise API and data access products introduce usage-linked or scaled data-access pricing on top of subscription fees. The company also expands account value through cross-sell of adjacent GTM modules and enterprise integrations, with contracts commonly sold on annual or multi-year terms.
- Core sales and marketing intelligence subscriptions
- Software Subscription
- Workflow, conversation intelligence and operations modules
- Software Subscription
- Enterprise API and Data as a Service
- Pay-per-Use
- Advertising audience activation tools
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Lusha
B2B sales intelligence and prospecting software with enrichment and workflow automation.
Side-by-side comparisons
Subsidiaries & acquisitions
- Datanyze
B2B contact and technographic data for sales prospecting.
- NeverBounce
Email verification and list cleaning software for B2B teams.
- Clickagy
Behavioural intent data and DSP platform acquired by ZoomInfo.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ZoomInfo Launches Agent Teams with DoubleO.ai Acquisition
Platform · Recorded impact score: 3/5
ZoomInfo, an all-in-one AI GTM platform, announced the launch of Agent Teams, a new capability that enables revenue teams to deploy AI agents that execute complete go-to-market plays. Agent Teams is built on the orchestration architecture of DoubleO.ai, which ZoomInfo acquired. The feature coordinates teams of agents across a company's systems, signals, and ZoomInfo's intelligence to automate complex GTM motions, from tracking champions to finding lookalikes of closed-won opportunities and reaching out with customized messaging. Agent Teams is available now in GTM Studio with no new SKU or contract required. The platform includes built-in governance, leveraging ZoomInfo's responsibly sourced data and security certifications (SOC 2, ISO 27001, ISO 27701). The product aims to address the fragmentation and unreliability of existing AI agents in revenue workflows, providing a more dependable and scalable solution.
- ZoomInfo acquires DoubleO.ai, founded by Derek Osgood and Karthik Suresh.
- ZoomInfo launches Agent Teams, powered by DoubleO.ai's orchestration architecture.
ZoomInfo Launches Superhuman Go Connector Integration
AI & Data Integration · Recorded impact score: 2/5
ZoomInfo, the AI-powered go-to-market (GTM) platform, has launched a connector for Superhuman Go, the AI assistant from Superhuman. This integration enables mutual customers to access ZoomInfo's verified GTM intelligence data directly within Superhuman Go's workflow environment. The connector uses the same API and Model Context Protocol (MCP) interface as other ZoomInfo integrations, reading from the GTM.AI context layer that covers over 100 million companies and 500 million contacts. Users can search for target accounts, pull verified contacts, and surface intent signals without leaving their current applications. The integration is governed by existing ZoomInfo and Superhuman permissions, ensuring data lineage and audit logging. This launch is part of ZoomInfo's broader strategy to embed its data into various AI assistants and platforms, enhancing revenue team efficiency.
- ZoomInfo has launched a connector for Superhuman Go, an AI assistant, to bring GTM context data into customer workflows.
- The integration uses the Model Context Protocol (MCP) and reads from ZoomInfo's GTM.AI context layer.
ZoomInfo Launches Native Replit Integration via GTM.AI
Infrastructure · Recorded impact score: 4/5
ZoomInfo (NASDAQ: GTM) has launched its MCP connector in Replit's Integrations marketplace, enabling developers to access verified company and contact data via natural language through GTM.AI. The integration eliminates the need for custom API connections, allowing apps built on Replit to query ZoomInfo data directly. The connector works across all subscription tiers, with search and lookup tools free, while enrichment and AI context tools use existing credits. Replit joins platforms like Slack, Salesforce Agentforce, and ChatGPT in using the Model Context Protocol to access ZoomInfo's GTM Context Graph, which contains data on over 100 million companies and 500 million contacts. Access control and governance are consistent across all surfaces. The integration is currently scoped for interactive research, not bulk export or CRM write-back.
- ZoomInfo MCP connector is now live in Replit's Integrations marketplace.
- The connector provides natural-language access to verified company and contact data via ZoomInfo's GTM.AI.
ZoomInfo Launches Talent Autopilot for Recruiting
AI/ML · Recorded impact score: 4/5
ZoomInfo, the Go-To-Market Intelligence Platform, announced the launch of Talent Autopilot, its most advanced technology for recruiting. This new platform leverages ZoomInfo's professional and company intelligence combined with autonomous reasoning and action to help talent acquisition teams discover and engage qualified candidates that traditional search methods might miss. Instead of relying solely on titles, keywords, and filters, recruiters provide role context, and Talent Autopilot reasons across skills, experience, career paths, and company intelligence to surface non-obvious candidates. The platform supports the entire recruiting workflow from discovery to initial engagement, offering features such as natural language feedback, candidate management, personalized outreach via connected email accounts, and integration with existing applicant tracking systems. The launch underscores ZoomInfo's evolution of its Talent Solutions, aiming to improve recruiting outcomes through better data and automation.
- ZoomInfo launched Talent Autopilot, a recruiting platform combining its data with autonomous candidate discovery and engagement.
- Talent Autopilot uses context from recruiters rather than relying primarily on titles, keywords, and filters.
Value of Massive AI Customer Contracts Under Scrutiny
Financials · Recorded impact score: 2/5
Kyle Harrison, General Partner at Contrary, analyzes how AI-native companies differ from traditional SaaS in customer value. He argues that market cap per customer reveals stark differences (Snowflake ~$8.7M vs ZoomInfo ~$34K). Net dollar retention (NDR) is the most statistically significant predictor of revenue multiples (R² = 0.557). AI companies face lower gross margins (~52%) due to inference costs, requiring 1.54x contract value to match SaaS gross profit. He highlights the concept of "ERR" (experimental run-rate revenue) vs ARR, cautioning that much AI revenue may be experimental and not durable. The piece emphasizes that large customers ("whales") matter most, but contract durability is as important as size.
- Snowflake's market cap divided by customers equals roughly $8.7M per logo.
- ZoomInfo's market cap per customer has dropped from $580K in 2022 to $34.6K, stock down -93%.
Explore company relationships
Questions about ZoomInfo
What is ZoomInfo?
ZoomInfo is a public B2B software and data company that sells company, contact and intent intelligence alongside workflow tools for sales, marketing and operations teams.
Who uses ZoomInfo?
Its users include sales teams, B2B marketers, revenue operations teams, recruiters, developers and enterprise data teams buying software and data access for commercial workflows.
How does ZoomInfo make money?
It makes money mainly from annual and multi-year SaaS subscriptions, plus additional charges for premium modules, APIs and enterprise data access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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