Observed Signal · Oct 30, 2026 · Market Signal · Source: ZoomInfo · Impact: 2/5
ZoomInfo Launches New MCP Connector and API on Snowflake
ZoomInfo has launched a new MCP connector and API on Snowflake, as announced in the newsroom press release.
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ZoomInfo Launches MCP Integration With Notion Through GTM.AI
ZoomInfo has launched a new MCP integration with Notion through GTM.AI, along with other new integrations and partnerships including a Snowflake MCP connector and API, a native integration with Exa, and being named a flagship data partner for Salesforce's Hunter.
ZoomInfo Named 'One to Watch' in Snowflake Report
ZoomInfo announced at Cannes Lions 2026 that Snowflake recognized it as a Data & Identity “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Snowflake’s fifth annual report — based on input from over 11,500 Snowflake customers and partners across 13 categories — highlights a shift toward AI-driven, agentic marketing systems built on governed data foundations. ZoomInfo described GTM.AI and its GTM context layer as making ZoomInfo data, audiences and agents directly callable inside Snowflake AI Data Cloud without exports or separate identity reconciliation. Quotes from Dennis Sevilla (ZoomInfo CMO) and Denise Persson (Snowflake CMO) emphasize integration, governance, lineage and agentic use cases for revenue teams and AI-first go‑to‑market stacks.
Snowflake Expands Intelligence and Cortex Code
Snowflake announced major updates to Snowflake Intelligence and Cortex Code to position its platform as the control plane for the agentic enterprise. Snowflake Intelligence is extended as a personalized, context-aware work agent for business users with features such as natural-language 'Skills', Model Context Protocol (MCP) connectors to enterprise tools, an iOS mobile app (public preview), multi-step 'deep research' reports, personalization, and reusable 'Artifacts'. Cortex Code is expanded as a builder layer with broader data-system support (AWS Glue, Databricks, Postgres), integrations to other AI systems via MCP and Agent Communication Protocol (ACP), a VS Code extension (private preview), a Claude Code plugin, an Agent SDK (Python and TypeScript), and Cloud Agents in Snowsight (private preview). Snowflake cites more than 9,100 weekly users of its AI products and customers including Capita, Logitech, Telenav, United Rentals and Wolfspeed moving AI into production on its governed data platform.
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