Observed Signal · Apr 21, 2026 · Product Update · Source: https://martechseries.com/feed/ · Impact: 4/5 · Sentiment: Positive
Snowflake Expands Intelligence and Cortex Code
Snowflake announced major updates to Snowflake Intelligence and Cortex Code to position its platform as the control plane for the agentic enterprise. Snowflake Intelligence is extended as a personalized, context-aware work agent for business users with features such as natural-language 'Skills', Model Context Protocol (MCP) connectors to enterprise tools, an iOS mobile app (public preview), multi-step 'deep research' reports, personalization, and reusable 'Artifacts'. Cortex Code is expanded as a builder layer with broader data-system support (AWS Glue, Databricks, Postgres), integrations to other AI systems via MCP and Agent Communication Protocol (ACP), a VS Code extension (private preview), a Claude Code plugin, an Agent SDK (Python and TypeScript), and Cloud Agents in Snowsight (private preview). Snowflake cites more than 9,100 weekly users of its AI products and customers including Capita, Logitech, Telenav, United Rentals and Wolfspeed moving AI into production on its governed data platform.
Snowflake is a major cloud data platform; these product updates expand data-native, governed agentic AI capabilities and new integration protocols (MCP/ACP), which can materially affect how enterprises operationalize AI and integrate it with martech and data stacks.
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Key Takeaways & Evidence Grounding
- Snowflake announced updates to Snowflake Intelligence and Cortex Code on 2026-04-21.
- Snowflake Intelligence additions include natural-language 'Skills', MCP connectors to Gmail, Google Calendar, Google Docs, Jira, Salesforce and Slack, an iOS mobile app (public preview), 'deep research' for multi-step cited reports, personalization, and reusable 'Artifacts'.
- Cortex Code expansion adds support for external systems including AWS Glue, Databricks and Postgres; connects via MCP and Agent Communication Protocol (ACP); offers a VS Code extension (private preview), Claude Code plugin, an Agent SDK for Python and TypeScript, and Cloud Agents in Snowsight (private preview).
- Snowflake reported over 9,100 customers use its AI products weekly and named customers including Capita, Logitech, Telenav, United Rentals and Wolfspeed.
- Cortex Code launched in November 2025 and Snowflake says more than 50% of customers are actively leveraging it.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Snowflake Cortex Code Now Supports Any Data Source!
Snowflake announced that Cortex Code CLI, its AI coding agent for local development, is expanding beyond Snowflake-native workflows to support any data source across systems, beginning with dbt and Apache Airflow (now generally available). The update brings context-aware AI assistance into popular data engineering tools, expanded model choice (including Claude Opus 4.6 and OpenAI GPT-5.2), and new administrative controls and governance. Snowflake also introduced a standalone subscription for Cortex Code CLI that operates independently of Snowflake compute and consumption, enabling teams to adopt the tool without an existing Snowflake deployment. Snowflake reported strong adoption since Cortex Code’s November 2025 launch, citing over 4,400 new users. Customer quotes (Braze, evolv Consulting) highlight productivity and time-savings gains from the tool’s context-aware capabilities.
Snowflake Unveils AI Tools to Put Models Next to Data
At Snowflake Summit 2026, Snowflake positioned itself as a "System of Intelligence" by introducing several AI-focused products and features designed to keep models and governance next to enterprise data. Announcements include rebranded agentic AI building blocks (CoWork, CoCo), a context layer called Cortex Sense, Cortex Agent Sharing for secure cross-account agent use, expanded support for Apache Iceberg and open data architectures, and Horizon Catalog updates that translate plain-English rules into enforceable policies. Snowflake also expanded its partnership with Anthropic to run Claude models directly inside Snowflake, enabling marketers to analyze sensitive customer data and generate insights without exporting data to external platforms.
Snowflake Unveils Project SnowWork: AI for Business Efficiency
Snowflake announced the research preview of Project SnowWork, an autonomous enterprise AI platform designed to let business users request and complete multi-step, data-grounded workflows via conversational prompts. Project SnowWork integrates Snowflake’s data platform and governance (RBAC, masking, audit logging) to plan, analyze and execute tasks end-to-end — from generating executive slide decks and forecasts to identifying churn risks and supply-chain bottlenecks. The platform offers pre-built persona-specific skills for roles such as finance, sales and marketing, and is positioned as part of Snowflake’s broader enterprise AI stack alongside Snowflake Intelligence and Cortex Code. The research preview is rolling out to a limited set of customers.
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