Observed Signal · Mar 18, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 4/5 · Sentiment: Positive
Snowflake Unveils Project SnowWork: AI for Business Efficiency
Snowflake announced the research preview of Project SnowWork, an autonomous enterprise AI platform designed to let business users request and complete multi-step, data-grounded workflows via conversational prompts. Project SnowWork integrates Snowflake’s data platform and governance (RBAC, masking, audit logging) to plan, analyze and execute tasks end-to-end — from generating executive slide decks and forecasts to identifying churn risks and supply-chain bottlenecks. The platform offers pre-built persona-specific skills for roles such as finance, sales and marketing, and is positioned as part of Snowflake’s broader enterprise AI stack alongside Snowflake Intelligence and Cortex Code. The research preview is rolling out to a limited set of customers.
Snowflake — a major cloud data platform vendor — is extending its data platform into agentic, execution-oriented enterprise AI. Project SnowWork could shift how business users convert governed data into automated, multi-step actions, accelerating adoption of data-grounded autonomous agents across enterprise workflows.
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Key Takeaways & Evidence Grounding
- Snowflake announced a research preview of Project SnowWork, an autonomous enterprise AI platform.
- Project SnowWork autonomously plans and executes multi-step workflows using governed Snowflake data.
- The platform enforces Snowflake security controls (role-based access, masking policies, audit logging).
- Key capabilities include pre-built persona-specific skills, multi-step task completion, and secure orchestration of data, AI, and enterprise systems.
- Project SnowWork is launching in research preview to a limited set of customers and complements Snowflake Intelligence and Cortex Code.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Snowflake Expands Intelligence and Cortex Code
Snowflake announced major updates to Snowflake Intelligence and Cortex Code to position its platform as the control plane for the agentic enterprise. Snowflake Intelligence is extended as a personalized, context-aware work agent for business users with features such as natural-language 'Skills', Model Context Protocol (MCP) connectors to enterprise tools, an iOS mobile app (public preview), multi-step 'deep research' reports, personalization, and reusable 'Artifacts'. Cortex Code is expanded as a builder layer with broader data-system support (AWS Glue, Databricks, Postgres), integrations to other AI systems via MCP and Agent Communication Protocol (ACP), a VS Code extension (private preview), a Claude Code plugin, an Agent SDK (Python and TypeScript), and Cloud Agents in Snowsight (private preview). Snowflake cites more than 9,100 weekly users of its AI products and customers including Capita, Logitech, Telenav, United Rentals and Wolfspeed moving AI into production on its governed data platform.
Snowflake Unveils AI Tools to Put Models Next to Data
At Snowflake Summit 2026, Snowflake positioned itself as a "System of Intelligence" by introducing several AI-focused products and features designed to keep models and governance next to enterprise data. Announcements include rebranded agentic AI building blocks (CoWork, CoCo), a context layer called Cortex Sense, Cortex Agent Sharing for secure cross-account agent use, expanded support for Apache Iceberg and open data architectures, and Horizon Catalog updates that translate plain-English rules into enforceable policies. Snowflake also expanded its partnership with Anthropic to run Claude models directly inside Snowflake, enabling marketers to analyze sensitive customer data and generate insights without exporting data to external platforms.
Snowflake and OpenAI Unite to Revolutionize Enterprise AI
OpenAI and Snowflake announced a multi-year, $200 million partnership to integrate OpenAI’s frontier models directly into Snowflake’s data and AI platform. The agreement makes OpenAI a key model capability within Snowflake products such as Snowflake Cortex AI and Snowflake Intelligence, enabling customers to call models like GPT-5.2 from SQL, build AI agents grounded in enterprise data, and surface natural-language insights without code. Snowflake will continue using ChatGPT Enterprise internally and will collaborate with OpenAI on features that leverage the OpenAI Apps SDK, AgentKit, and related APIs. The release highlights customer use cases (Canva, WHOOP) and lists other enterprise customers that use Snowflake. The companies position the integration as accelerating secure, governed enterprise AI adoption across industries.
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