Logitech

Samsung TV Plus Enables Remote Shopping with Amazon Ads

Samsung TV Plus has added Amazon Ads’ remote-enabled video ad technology to its FAST streaming service, allowing viewers to shop directly from their remotes. Brands can pair Samsung TV Plus ads with Amazon browsing, streaming and shopping signals to measure engagement and drive purchases; initial launch partners include Boiron USA, Logitech, PLAION, PMG and Reckitt. Supported actions include one-click “add to cart” inside a brand’s Amazon storefront and non-Amazon calls-to-action such as “send to phone.” Samsung Ads says Samsung TV Plus reaches more than 100 million monthly active users and that interactive video with Amazon Ads produces higher brand searches, page views, add-to-cart actions and purchase rates. Samsung Ads executives framed the move as enabling full-funnel commerce outcomes for advertisers on CTV.

Prime Video NASCAR Sponsorship Drives Sponsor Sales

Prime Video, in its second year as a NASCAR media-rights holder, is delivering measurable commercial outcomes for sponsors. Internal Amazon data shared with Adweek shows Logitech saw a twofold increase in branded searches on NASCAR on Prime race days, and Logitech’s 2025 sponsorship campaign produced a 73% increase in purchase rate among NASCAR on Prime viewers exposed to its products. Logitech used the Prime Video partnership to debut its G-brand simulators in a new campaign. The results point to Prime Video’s sports streaming rights creating direct marketing value for sponsor brands.

The Trade Desk Names Nate Olmstead CFO

The Trade Desk announced Nate Olmstead will become its chief financial officer, joining the company on July 9 and reporting to CEO Jeff Green. Olmstead is the company’s fourth finance chief in roughly a year, taking the role after a period of executive departures, board turnover and investor scrutiny. He previously served as CFO of Penguin Solutions, was CFO at Logitech, and held senior finance roles at Hewlett-Packard and Hewlett Packard Enterprise. The appointment follows the termination of former CFO Alex Kayyal earlier this year and comes as The Trade Desk faces competitive pressure from Amazon and Google, agency partner concerns and a stock that has fallen about 70% over the past year.