Corsair

Corsair operates a branded hardware model built around gaming, PC building and creator workflows. It develops and sells premium components, peripherals and adjacent creator devices through direct and channel distribution, while providing proprietary software and configuration tools that increase product utility and keep customers inside the wider ecosystem. Value is created through brand recognition, cross-category bundling, accessory and upgrade cycles, and acquired sub-brands such as Elgato and ORIGIN PC.

Corsair is a US-based public company that designs and sells gaming and creator-focused hardware, including PC components, peripherals, custom PCs and streaming tools. Its portfolio also includes software utilities such as iCUE, browser-based device management tools and creator workflow products under the Elgato brand. The company monetises primarily through product sales rather than standalone software subscriptions, using software to improve device usability, strengthen ecosystem attachment and drive repeat hardware purchases.

Its customers are mainly consumers such as PC gamers, enthusiasts, streamers and creators, with a secondary business channel serving enterprises, IT buyers, resellers and partners through Corsair for Business. Corsair has also used acquisitions to extend beyond core gaming hardware into custom PCs, livestreaming equipment and webcam-related creator workflows.