Observed Signal · Jun 30, 2026 · Report · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
ZoomInfo Named 'One to Watch' in Snowflake Report
ZoomInfo announced at Cannes Lions 2026 that Snowflake recognized it as a Data & Identity “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Snowflake’s fifth annual report — based on input from over 11,500 Snowflake customers and partners across 13 categories — highlights a shift toward AI-driven, agentic marketing systems built on governed data foundations. ZoomInfo described GTM.AI and its GTM context layer as making ZoomInfo data, audiences and agents directly callable inside Snowflake AI Data Cloud without exports or separate identity reconciliation. Quotes from Dennis Sevilla (ZoomInfo CMO) and Denise Persson (Snowflake CMO) emphasize integration, governance, lineage and agentic use cases for revenue teams and AI-first go‑to‑market stacks.
Recognition highlights tighter integration between a major B2B data provider (ZoomInfo) and Snowflake's AI Data Cloud, illustrating an industry trend toward governed, agentic marketing data stacks; notable but not industry-shifting.
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Key Takeaways & Evidence Grounding
- ZoomInfo announced at Cannes Lions 2026 that Snowflake recognized it as a Data & Identity "One to Watch" in The Modern Marketing Data Stack report.
- Snowflake’s Modern Marketing Data Stack report is in its fifth year and draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories.
- ZoomInfo says its GTM.AI and GTM context layer make ZoomInfo data, audiences, skills and agents reachable inside Snowflake AI Data Cloud without exports or separate identity reconciliation.
- Dennis Sevilla (Chief Marketing Officer, ZoomInfo) and Denise Persson (Chief Marketing Officer, Snowflake) are quoted on the recognition and the integration benefits.
- Article published by Business Wire on MarTech Series on 2026-06-30.
Connected Companies & Entities
5 Entities mapped“ZoomInfo announced at Cannes Lions 2026 that it has been recognized by Snowflake ... as a Data & Identity “One to Watch” in The Modern Marke...”
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Ontology Mapping & Concepts
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