Observed Signal · Jun 22, 2026 · Recognition · Source: Business Wire: AdTech · Impact: 3/5 · Sentiment: Positive
IPinfo Named Snowflake 'One to Watch' in Marketing Data Report
IPinfo announced at Cannes Lions 2026 that Snowflake recognized the company as a Data & Identity “One to Watch” in its report, The Modern Marketing Data Stack: Governing the Agentic Enterprise. The Snowflake report, now in its fifth year, draws on insights from more than 11,500 Snowflake customers and ecosystem partners. IPinfo highlighted that its high-fidelity IP datasets (including ProbeNet-derived measurements) are available natively through the Snowflake Marketplace, positioning internet intelligence as an enrichment layer for AI-driven marketing and advertising workflows. Snowflake CMO Denise Persson commented on IPinfo bringing trusted IP and network context into the Snowflake ecosystem. The press release emphasizes IPinfo’s measurement-first approach, use cases such as geolocation and proxy detection, and its API processing volume of over 1 billion daily requests.
Recognition by Snowflake and native availability on Snowflake Marketplace increases accessibility of high-fidelity IP enrichment for MarTech/AdTech teams, supporting AI-driven decisioning, targeting, fraud prevention and data governance.
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Key Takeaways & Evidence Grounding
- IPinfo was recognized by Snowflake as a Data & Identity "One to Watch" in The Modern Marketing Data Stack report.
- The announcement was made at Cannes Lions 2026.
- Snowflake’s report draws on insights from more than 11,500 Snowflake customers and ecosystem partners.
- IPinfo’s datasets are available natively through the Snowflake Marketplace.
- IPinfo states its proprietary measurement platform is called ProbeNet and its API processes more than 1 billion requests daily.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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