Observed Signal · Jun 22, 2026 · Recognition · Source: Business Wire: MarTech · Impact: 3/5 · Sentiment: Positive
Acxiom Named Leader in Snowflake Marketing Data Stack
Acxiom announced it was recognized by Snowflake in The Modern Marketing Data Stack 2026 report, receiving “Leader” status in Identity & Onboarding and “One to Watch” in Collaboration. The recognition, announced at Cannes Lions 2026, highlights Acxiom’s identity and data solutions embedded in Snowflake’s AI Data Cloud and its data clean room innovations, supported by an expanded collaboration with Snowflake. Snowflake’s fifth annual report draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories and emphasizes a shift toward AI-driven, agentic marketing on governed data foundations. Acxiom cited client outcomes—including a travel company that reduced campaign launch time by 96%—and promoted its Acxiom Real ID identity resolution capabilities as enabling secure collaboration and single customer views for personalized marketing.
Snowflake’s annual Modern Marketing Data Stack report is influential; recognition underscores Acxiom’s role in identity resolution, clean rooms and Snowflake-native integrations—areas central to cookieless identity, privacy-compliant collaboration, and AI-driven marketing.
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Key Takeaways & Evidence Grounding
- Acxiom was recognized by Snowflake as a “Leader” in Identity & Onboarding in The Modern Marketing Data Stack 2026 report.
- Snowflake also named Acxiom “One to Watch” in Collaboration in the same report.
- The recognition was announced at Cannes Lions 2026 and highlights Acxiom solutions embedded in Snowflake’s AI Data Cloud and data clean room work.
- Snowflake’s report is in its fifth year and draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories.
- Acxiom cited a client case where a travel company reduced campaign launch time by 96% after integrating and optimizing a Snowflake-based data management solution using Acxiom services.
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Acxiom Named Databricks ISV MarTech Partner
Acxiom was named the 2026 Databricks ISV MarTech Partner of the Year at the Databricks Data + AI Summit on June 17, 2026. Databricks and Acxiom highlighted their collaboration to bring Acxiom’s identity, data governance and privacy-first capabilities — including Acxiom’s Real ID — natively into the Databricks platform to unify fragmented customer data, enable clean-room collaborations and Lakehouse workflows, and power AI-driven personalization and audience activation. Acxiom said the recognition reflects its work to help enterprises operationalize AI with a connected data and identity foundation. Databricks executives emphasised customer demand for managed data foundations to build AI apps and agents. Acxiom exhibited at Booth 156 during the Summit (San Francisco, June 15–18, 2026).
Amperity Named Leader in Snowflake Marketing Data Report
Amperity announced it was recognized by Snowflake as a Leader in the Data and Identity category in Snowflake’s Modern Marketing Data Stack: Governing the Agentic Enterprise report. The recognition, announced at Cannes Lions 2026, highlights Amperity’s role in unifying fragmented customer data into trusted, AI-ready profiles that enable real-time decisioning when combined with Snowflake’s AI Data Cloud. Snowflake’s fifth annual report draws on insights from more than 11,500 customers and partners across 13 categories and emphasizes a shift toward AI-driven, agentic marketing systems built on governed data foundations.
Sigma Named Leader in Snowflake’s Marketing Data Stack
Sigma announced at Cannes Lions 2026 that Snowflake recognized the company as a Leader in the Analytics & Measurement category of Snowflake’s Modern Marketing Data Stack 2026: Governing the Agentic Enterprise. Snowflake highlighted Sigma’s warehouse-native approach that lets marketing teams query live customer data directly in Snowflake (no extracts) and run AI features and writeback workflows inside the Snowflake security boundary while inheriting row-level security and audit trails. The report — now in its fifth year — draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories. Sigma is a four-time Snowflake Partner of the Year and was also recognized at Snowflake Summit 2026 with a CoCo Adoption Award for its work on Cortex and warehouse-agent integrations.
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