Observed Signal · Jun 22, 2026 · Report Recognition · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Sigma Named Leader in Snowflake’s Marketing Data Stack
Sigma announced at Cannes Lions 2026 that Snowflake recognized the company as a Leader in the Analytics & Measurement category of Snowflake’s Modern Marketing Data Stack 2026: Governing the Agentic Enterprise. Snowflake highlighted Sigma’s warehouse-native approach that lets marketing teams query live customer data directly in Snowflake (no extracts) and run AI features and writeback workflows inside the Snowflake security boundary while inheriting row-level security and audit trails. The report — now in its fifth year — draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories. Sigma is a four-time Snowflake Partner of the Year and was also recognized at Snowflake Summit 2026 with a CoCo Adoption Award for its work on Cortex and warehouse-agent integrations.
Recognition underscores the ongoing industry shift to warehouse-native analytics and AI-driven, governed marketing workflows—relevant to MarTech architectures and vendor selection but not a platform policy or technical breaking change.
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Key Takeaways & Evidence Grounding
- Sigma announced at Cannes Lions 2026 that Snowflake recognized it as a Leader in the Analytics & Measurement category of the Modern Marketing Data Stack 2026 report.
- Snowflake’s Modern Marketing Data Stack 2026 report draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories.
- Sigma’s analytics platform runs natively on Snowflake allowing live queries without extracts; AI features (including Sigma Assistant) and writeback workflows operate inside Snowflake’s security boundary and inherit row-level security and audit trails.
- Sigma is a four-time Snowflake Partner of the Year (Business Intelligence Data Cloud Product Partner category) and received Snowflake’s CoCo Adoption Award at Snowflake Summit 2026 for adoption via the coding agent and control plane.
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Acxiom Named Leader in Snowflake Marketing Data Stack
Acxiom announced it was recognized by Snowflake in The Modern Marketing Data Stack 2026 report, receiving “Leader” status in Identity & Onboarding and “One to Watch” in Collaboration. The recognition, announced at Cannes Lions 2026, highlights Acxiom’s identity and data solutions embedded in Snowflake’s AI Data Cloud and its data clean room innovations, supported by an expanded collaboration with Snowflake. Snowflake’s fifth annual report draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories and emphasizes a shift toward AI-driven, agentic marketing on governed data foundations. Acxiom cited client outcomes—including a travel company that reduced campaign launch time by 96%—and promoted its Acxiom Real ID identity resolution capabilities as enabling secure collaboration and single customer views for personalized marketing.
Snowplow Named Leader in Snowflake Marketing Report
Snowplow announced at Cannes Lions 2026 that Snowflake recognized it as a leader in the Analytics & Measurement category of The Modern Marketing Data Stack report for the third consecutive year. The report highlights Snowplow's delivery of high-quality, real-time, event-level behavioral data into Snowflake's AI Data Cloud to power agentic marketing analytics and AI agents. Snowplow said its server-side, real-time tracking and native Snowflake integration enable accurate attribution, multi-touch and marketing-mix modeling and hyper-personalization. A HelloFresh customer spotlight cites migration to Snowplow raising data accuracy from 33% to 95%. Snowplow claims usage across 2M+ websites/apps, processing over one trillion events per month, and counts 250+ enterprise customers including Experian and Condé Nast.
Snowflake Names DAS42 Featured Services Partner
DAS42 announced on June 22, 2026 at Cannes Lions that Snowflake has recognized the consultancy as a featured services partner in The Modern Marketing Data Stack 2026 report. Snowflake showcased DAS42 for its work helping media, entertainment and telecommunications clients unify fragmented audience data, build identity resolution and enrichment on Snowflake, and deploy AI-powered accelerators including agentic campaign management to drive ad revenue and customer acquisition. Snowflake’s fifth annual report draws on insights from more than 11,500 customers and ecosystem partners across 13 categories. Snowflake CMO Denise Persson and DAS42 CEO Susan Cook are quoted on the industry shift toward governed data foundations and AI-driven, agentic marketing systems.
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