Observed Signal · Jun 22, 2026 · Recognition · Source: Business Wire: MarTech · Impact: 2/5 · Sentiment: Positive
Snowflake Names DAS42 Featured Services Partner
DAS42 announced on June 22, 2026 at Cannes Lions that Snowflake has recognized the consultancy as a featured services partner in The Modern Marketing Data Stack 2026 report. Snowflake showcased DAS42 for its work helping media, entertainment and telecommunications clients unify fragmented audience data, build identity resolution and enrichment on Snowflake, and deploy AI-powered accelerators including agentic campaign management to drive ad revenue and customer acquisition. Snowflake’s fifth annual report draws on insights from more than 11,500 customers and ecosystem partners across 13 categories. Snowflake CMO Denise Persson and DAS42 CEO Susan Cook are quoted on the industry shift toward governed data foundations and AI-driven, agentic marketing systems.
Highlights Snowflake’s emphasis on identity resolution and agentic, AI-driven marketing built on governed data foundations and signals demand for consulting services in the Snowflake ecosystem; notable but not a major platform policy or product change.
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Key Takeaways & Evidence Grounding
- DAS42 was recognized by Snowflake as a featured services partner in The Modern Marketing Data Stack 2026 report.
- The announcement was made at Cannes Lions 2026 and published on June 22, 2026.
- Snowflake’s fifth annual Modern Marketing Data Stack report draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories.
- DAS42’s work highlighted includes unifying fragmented audience data, building identity resolution and enrichment on Snowflake, and deploying AI-powered accelerators and agentic campaign management.
- DAS42 is described in the release as Snowflake’s 2026 Marketing and Advertising Services Partner of the Year.
Connected Companies & Entities
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