COMPANY

Salesloft

Salesloft is a revenue orchestration software for enterprise sales and revenue teams.

Salesloft operates in the MarTech Vendor segment.

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Distinction

Salesloft is not an advertising, martech or consumer app business; it is a B2B revenue workflow and sales execution software platform. It is distinct from generic CRM vendors because its core focus is orchestrating seller actions, engagement and forecasting across the revenue lifecycle.

Founded
2011
Headquarters
1180 W Peachtree St NW, Suite 2400, Atlanta, GA 30309
Core Segment
MarTech Vendor
Company Size
501–1,000
Official Links
Website
Verified
2026-04-22

Salesloft: About

Salesloft creates value by centralising buyer signals, sales activities, deal data and coaching insights into one enterprise platform that helps revenue teams execute more consistently and forecast more accurately. It monetises this through recurring software subscriptions sold to organisations, supplemented by add-on modules, enterprise integrations and professional services tied to deployment, onboarding and optimisation.

Salesloft: Market Position

Salesloft is a US-founded B2B software company focused on revenue orchestration for enterprise go-to-market teams. Its platform combines sales engagement, workflow automation, conversation intelligence, analytics, forecasting, deal management and a revenue data layer to help sales, revenue operations and leadership teams prioritise work, manage pipeline and improve forecast accuracy. The company sells primarily to business customers rather than consumers.

Its revenue model is chiefly subscription SaaS, with modular platform tiers, add-on products and professional services for implementation and optimisation. The supplied financial data also indicates a strategic shift through the acquisition of Drift and a later merger with Clari, positioning Salesloft within a broader consolidated revenue software stack.

Salesloft: Frequently Asked Questions

What is Salesloft?

Salesloft is a B2B revenue orchestration software platform for sales, revenue operations and go-to-market teams.

Who uses Salesloft?

Enterprise sales teams, SDRs, account executives, revenue operations, enablement leaders, finance teams and IT teams use it.

How does Salesloft make money?

It makes money mainly from recurring SaaS subscriptions, with extra revenue from add-on modules and professional services.

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