Drift
B2B conversational software for qualifying website visitors and accelerating pipeline.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Drift.com, Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- United States
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- drift.com
What Drift does
Drift creates value by embedding conversational engagement and qualification workflows into business websites. Automated playbooks and AI chat agents collect buyer information, identify intent, route prospects to the correct representative and schedule meetings. Salesloft owns the company and incorporates its buyer-journey data and engagement capabilities into its broader revenue-platform offering. Revenue is generated from business subscriptions and paid upgrades rather than advertising or consumer transactions.
Category differentiation
Drift is not a consumer messaging app or an open-web advertising platform. It is B2B website-conversation software for lead qualification, routing and revenue-team workflows, now owned by Salesloft.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Drift.com, Inc. is a Salesloft subsidiary providing B2B conversational marketing and buyer-engagement software. Its platform uses website chat agents, automated playbooks, account and visitor targeting, lead qualification, routing, meeting scheduling and conversational landing pages to convert website visitors into sales pipeline. The company sells SaaS functionality to B2B marketing, demand-generation, sales-development and revenue-operations teams. It monetises through free account entry and paid-plan upgrades for advanced workflow, account-based marketing, integration and organisational requirements. Drift’s core conversational-AI messaging has transitioned to 1mind, while Drift accounts, paid-plan capabilities, APIs and documentation remain available.
Business model & monetisation
Drift uses a freemium-to-paid B2B SaaS model. Free account creation provides entry, while paid plans unlock capabilities including bot playbooks and account-based marketing. Enterprise commercial arrangements cover advanced functionality, integrations, usage volume, workflow complexity and organisational deployment requirements; public sources supplied do not disclose numeric pricing.
- Paid SaaS plans
- Subscription upgrades for advanced conversational workflows and account-based marketing
- Enterprise deployment and integration requirements
- Sales-led enterprise subscription arrangements
- Free account entry
- Freemium product-led acquisition
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Drift
What is Drift?
Drift is a Salesloft-owned B2B conversational marketing platform that qualifies website visitors, routes leads and supports meeting conversion.
Who uses Drift?
B2B marketing, demand-generation, sales-development and revenue-operations teams use Drift to convert website traffic into qualified pipeline.
How does Drift make money?
Drift monetises through paid B2B SaaS plans, enterprise subscriptions and upgrades for advanced workflows, account-based marketing and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
27 publicly documented primary sources and citations linked across the market graph.
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