Leadoo
Website conversion software for lead capture, personalisation and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Leadoo Marketing Technologies Oy
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Paasivuorenkatu 3, 00530 Helsinki
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- leadoo.com
What Leadoo does
Leadoo operates a B2B SaaS model centred on website conversion optimisation. It provides software modules that help businesses engage visitors, capture and qualify leads, personalise web experiences, and analyse conversion performance. The software is complemented by implementation and optimisation services, which improve deployment outcomes and deepen customer retention. Value is created by helping customers turn website traffic into leads more efficiently and with less manual intervention.
Category differentiation
Leadoo is a B2B website conversion and conversational martech platform, not a consumer app or a general-purpose foundational AI model provider. It is closer to a conversion optimisation and chatbot software vendor than to a media buying or advertising platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Leadoo is a Finnish martech software company focused on improving website conversion through conversational lead capture, on-site personalisation, and conversion analytics. Its core products include chatbot-led engagement tools, visitor and conversation analytics, website personalisation, lightweight website analytics, and an AI layer for automated customer interactions. The company serves business customers such as marketing teams, sales teams, CRO specialists, and website owners. Leadoo primarily generates revenue through subscription software sold in tiers, supplemented by onboarding, add-ons, extra seats, integrations, and managed services delivered through its Conversion Experts offering. In late 2024, Leadoo was acquired by SALESmanago, indicating it now sits within a broader customer engagement and automation software group rather than operating as a fully independent standalone company.
Company news briefing
Briefing updated:
Following its integration into SALESmanago, Leadoo has rebranded as Leadoo AI, formalising a strategic shift towards AI-powered conversion and enhanced customer experience. This transition includes the launch of new pricing packages and a restructured digital events platform, aligning the subsidiary’s technical offering with the parent company’s prioritisation of conversational AI and automated customer dialogue. These updates reinforce the broader group strategy of optimising omnichannel personalisation through a centralised, AI-driven framework.
Business model & monetisation
Leadoo uses tiered SaaS subscriptions as its main monetisation model, with product plans increasing by feature access, usage limits, and optimisation support. Additional revenue comes from onboarding fees, add-on modules such as AI capabilities, extra seats such as live chat agents, premium integrations, and managed service support. It also uses free or limited analytics products as a freemium entry point to drive adoption and upsell into paid plans.
- Core subscription plans
- Software Subscription
- Onboarding and implementation
- Service Fee
- Managed optimisation support
- Service Fee
- AI and feature add-ons
- Software Subscription
- Extra seats and premium integrations
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Leadoo Marketing Technologies Ltd
IAB vendor record: 994
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 3, 4, 5, 6, 9
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Leadoo Events page redesigned with full event listings
Recorded impact score: 3/5
The events page has been completely restructured from a simple list of past events to a comprehensive listing of upcoming and on-demand events with images, descriptions, and pagination. The page now includes many event entries such as 'Improving Bot Performance', 'Conversion Myths Demystified', and others.
Leadoo Rebrands to Leadoo AI and Introduces New Pricing
Recorded impact score: 4/5
The events page has been completely redesigned with new branding, navigation, and content. Key additions include announcements of the rebrand to Leadoo AI and new pricing packages, along with a restructured list of events and resources.
Explore company relationships
Questions about Leadoo
What is Leadoo?
Leadoo is a B2B software platform for website conversion, combining chat-led engagement, lead capture, personalisation, analytics, and related services.
Who uses Leadoo?
Leadoo is used by marketing teams, sales teams, CRO specialists, analysts, product teams, and website owners looking to improve lead generation and on-site conversion.
How does Leadoo make money?
Leadoo makes money mainly through tiered SaaS subscriptions, with additional revenue from onboarding, AI and feature add-ons, extra seats, integrations, and managed optimisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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