Leadoo

Leadoo operates a B2B SaaS model centred on website conversion optimisation. It provides software modules that help businesses engage visitors, capture and qualify leads, personalise web experiences, and analyse conversion performance. The software is complemented by implementation and optimisation services, which improve deployment outcomes and deepen customer retention. Value is created by helping customers turn website traffic into leads more efficiently and with less manual intervention.

Leadoo is a Finnish martech software company focused on improving website conversion through conversational lead capture, on-site personalisation, and conversion analytics. Its core products include chatbot-led engagement tools, visitor and conversation analytics, website personalisation, lightweight website analytics, and an AI layer for automated customer interactions. The company serves business customers such as marketing teams, sales teams, CRO specialists, and website owners.

Leadoo primarily generates revenue through subscription software sold in tiers, supplemented by onboarding, add-ons, extra seats, integrations, and managed services delivered through its Conversion Experts offering. In late 2024, Leadoo was acquired by SALESmanago, indicating it now sits within a broader customer engagement and automation software group rather than operating as a fully independent standalone company.