trbo

The company operates a B2B cloud SaaS model focused on onsite personalisation and guided selling for e-commerce. It offers a modular platform comprising personalisation, recommendation, guided selling, chatbot and bundling components that plug into customers’ existing online shops and web properties. Value is created by using behavioural and declared (zero-party) data to customise onsite experiences, recommend products, and streamline complex purchase decisions, which in turn aims to lift conversion rates, average order value and customer satisfaction.

Revenue is generated primarily through recurring subscription fees for access to the software platform, with pricing likely tiered by traffic volume, feature modules, and contract length. Implementation, integration and ongoing optimisation support are positioned as part of the commercial package, creating additional value through faster time-to-value and continuous performance improvements. The acquisition of a conversational commerce and guided selling provider broadens the product scope but remains within the same core business model of B2B SaaS plus associated services.

trbo GmbH is a Germany-based software company providing an onsite personalisation and optimisation platform for e-commerce and enterprise websites. Its cloud products deliver real-time behavioural personalisation, product recommendations, guided selling, chat-based assistance, and testing/analytics to increase conversion rates and basket sizes.

The company sells its platform as modular SaaS to retailers and brands, typically via sales-led contracts that may include multi-year terms and professional services for implementation and ongoing support. Revenue is generated primarily from recurring software subscriptions, supplemented by services related to integration, configuration, and account management. Customers are mid-market and enterprise online retailers and brands that require first-party data-driven onsite personalisation and guided selling capabilities.