Nosto
Commerce personalisation and merchandising software for e-commerce retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Nosto Solutions Oy
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Bulevardi 21, FI-0180 Helsinki
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- nosto.com
What Nosto does
Nosto operates a B2B SaaS model centred on a modular commerce experience platform. It creates value by ingesting merchant customer, product and content data, then applying automation and AI to personalise search, recommendations, merchandising, content and post-purchase journeys. The company expands account value through multiple product clouds, AI layers and adjacent acquisitions, while services support deployment and retention.
Category differentiation
Nosto is not a consumer shopping app or a retail marketplace. It is a B2B commerce software vendor used by merchants to personalise and optimise digital storefront experiences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Nosto is a Finnish B2B software company that sells a commerce experience platform for e-commerce brands and retailers. Its platform combines personalisation, product discovery, merchandising, experimentation, user-generated content, analytics and AI-driven automation to help merchants increase conversion, average order value and online revenue across storefront and email touchpoints. The company primarily makes money through SaaS subscriptions tied to merchant scale, enabled modules and usage, with additional revenue from implementation and professional services. Its direct customers are e-commerce retailers, merchandising teams, marketers, digital commerce operators and enterprise commerce leaders rather than consumers.
Company news briefing
Briefing updated:
Nosto has launched its Agentic Personalisation Platform, Huginn, to advance AI-driven e-commerce capabilities. This technological rollout is accompanied by significant operational growth, with the company’s global team expanding to over 200 members. Furthermore, Nosto secured 11 G2 badges in the Spring 2026 reports, underscoring its market performance as it continues its evolution into a comprehensive AI-powered Commerce Experience Platform (CXP).
Business model & monetisation
The company monetises through recurring SaaS subscription fees, typically aligned to merchant scale, GMV and enabled product modules. Enterprise accounts appear to use custom pricing, while professional services such as onboarding, implementation and optimisation add service revenue. Revenue expansion likely comes from cross-selling search, merchandising, content personalisation, AI automation and related add-ons into existing merchant accounts.
- Platform subscriptions
- SaaS / software subscription priced by merchant scale, GMV and enabled modules
- Enterprise contracts
- Custom commercial agreements for larger merchants
- Professional services
- Implementation, onboarding and optimisation fees
- Feature and module expansion
- Cross-sell and add-on pricing for search, merchandising, content and AI capabilities
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Nosto becomes a Klaviyo Premier Technology Partner
Recorded impact score: 3.5/5
Nosto has been named a Klaviyo Premier Technology Partner, strengthening its integration with Klaviyo for AI-driven customer journeys.
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Questions about Nosto
What is Nosto?
Nosto is a B2B commerce software company that provides personalisation, merchandising, search, experimentation and AI tools for e-commerce merchants.
Who uses Nosto?
Its users are e-commerce retailers, marketers, merchandisers, category managers, CRO teams, data teams and enterprise commerce operators.
How does Nosto make money?
It mainly earns recurring SaaS fees based on merchant scale, usage and enabled modules, with additional income from professional services and enterprise add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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