Nosto

The company operates a B2B SaaS business focused on improving on‑site commerce performance for online retailers and brands. It provides a cloud‑based commerce experience platform that integrates into existing e‑commerce stacks and centralises product, customer and content data. Value is created by increasing conversion rates, average order value and revenue per visitor through automated personalisation, search, merchandising and user‑generated content across the shopping journey. Distribution is primarily sales‑led through demos and solution selling to e‑commerce teams, with an entry‑level self‑serve plan for smaller merchants. Acquisitions of search and product discovery vendors extend the platform breadth and lock‑in, supporting upsell and cross‑sell to existing customers.

Nosto Solutions Oy is a Finland‑based software company providing an AI‑driven commerce experience platform for online retailers and brands. Its platform unifies on‑site product recommendations, personalised search, merchandising, user‑generated content and testing to optimise product discovery and conversion in e‑commerce environments.

The company operates a hosted SaaS model and sells to e‑commerce merchants from SMB to enterprise, typically via demos and commercial contracts. Revenue comes from recurring subscriptions and variable fees linked to a retailer’s online sales volume, with additional modules sold as paid add‑ons.