Nosto
Nosto is a commerce personalisation and merchandising software for e-commerce retailers.
Nosto operates in the MarTech Vendor segment.
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Distinction
Nosto is not a consumer shopping app or a retail marketplace. It is a B2B commerce software vendor used by merchants to personalise and optimise digital storefront experiences.
- Founded
- 2013
- Headquarters
- Bulevardi 21, FI-0180 Helsinki
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Nosto
Nosto: About
Nosto operates a B2B SaaS model centred on a modular commerce experience platform. It creates value by ingesting merchant customer, product and content data, then applying automation and AI to personalise search, recommendations, merchandising, content and post-purchase journeys. The company expands account value through multiple product clouds, AI layers and adjacent acquisitions, while services support deployment and retention.
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Nosto: Market Position
Nosto is a Finnish B2B software company that sells a commerce experience platform for e-commerce brands and retailers. Its platform combines personalisation, product discovery, merchandising, experimentation, user-generated content, analytics and AI-driven automation to help merchants increase conversion, average order value and online revenue across storefront and email touchpoints.
The company primarily makes money through SaaS subscriptions tied to merchant scale, enabled modules and usage, with additional revenue from implementation and professional services. Its direct customers are e-commerce retailers, merchandising teams, marketers, digital commerce operators and enterprise commerce leaders rather than consumers.
Nosto: Frequently Asked Questions
What is Nosto?
Nosto is a B2B commerce software company that provides personalisation, merchandising, search, experimentation and AI tools for e-commerce merchants.
Who uses Nosto?
Its users are e-commerce retailers, marketers, merchandisers, category managers, CRO teams, data teams and enterprise commerce operators.
How does Nosto make money?
It mainly earns recurring SaaS fees based on merchant scale, usage and enabled modules, with additional income from professional services and enterprise add-ons.
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