Nosto
Nosto is a commerce personalisation and merchandising software for e-commerce retailers.
Analyst Perspective
Nosto is a Finnish B2B software company that sells a commerce experience platform for e-commerce brands and retailers. Its platform combines personalisation, product discovery, merchandising, experimentation, user-generated content, analytics and AI-driven automation to help merchants increase conversion, average order value and online revenue across storefront and email touchpoints. The company primarily makes money through SaaS subscriptions tied to merchant scale, enabled modules and usage, with additional revenue from implementation and professional services. Its direct customers are e-commerce retailers, merchandising teams, marketers, digital commerce operators and enterprise commerce leaders rather than consumers.
Analyst Signal Briefing
Updated: 1 Jul 2026Nosto has launched its Agentic Personalisation Platform, Huginn, to advance AI-driven e-commerce capabilities. This technological rollout is accompanied by significant operational growth, with the company’s global team expanding to over 200 members. Furthermore, Nosto secured 11 G2 badges in the Spring 2026 reports, underscoring its market performance as it continues its evolution into a comprehensive AI-powered Commerce Experience Platform (CXP).
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Key insights about Nosto
Category Differentiation
Nosto is not a consumer shopping app or a retail marketplace. It is a B2B commerce software vendor used by merchants to personalise and optimise digital storefront experiences.
Nosto: About
Nosto operates a B2B SaaS model centred on a modular commerce experience platform. It creates value by ingesting merchant customer, product and content data, then applying automation and AI to personalise search, recommendations, merchandising, content and post-purchase journeys. The company expands account value through multiple product clouds, AI layers and adjacent acquisitions, while services support deployment and retention.
How Nosto Works & Monetises
Business model analysis and core revenue streams
The company monetises through recurring SaaS subscription fees, typically aligned to merchant scale, GMV and enabled product modules. Enterprise accounts appear to use custom pricing, while professional services such as onboarding, implementation and optimisation add service revenue. Revenue expansion likely comes from cross-selling search, merchandising, content personalisation, AI automation and related add-ons into existing merchant accounts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Nosto)
Nosto Announces Agentic Personalization Platform with Introduction of Huginn
Nosto has announced the launch of its Agentic Personalization Platform, introducing Huginn, which aims to enhance personalization capabilities for e-commerce brands.
Read original sourceNosto's Leadership and Team Expansion
Nosto has expanded its team to over 200 members and emphasizes a remote-hybrid work policy, enhancing its diverse and inclusive workforce.
Read original sourceNosto earns 11 G2 badges in Spring 2026 reports
Nosto has been recognized with 11 G2 badges in the Spring 2026 reports, highlighting its performance and customer satisfaction.
Read original sourceNosto: Frequently Asked Questions
What is Nosto?
Nosto is a B2B commerce software company that provides personalisation, merchandising, search, experimentation and AI tools for e-commerce merchants.
Who uses Nosto?
Its users are e-commerce retailers, marketers, merchandisers, category managers, CRO teams, data teams and enterprise commerce operators.
How does Nosto make money?
It mainly earns recurring SaaS fees based on merchant scale, usage and enabled modules, with additional income from professional services and enterprise add-ons.
Company Facts
- Founded
- 2013
- Headquarters
- Bulevardi 21, FI-0180 Helsinki
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- nosto.com