Clay

Clay operates a B2B SaaS model centred on a unified GTM operations platform. It creates value by aggregating workflows that would otherwise sit across separate prospecting databases, enrichment tools, sequencing systems, CDP-style audience layers and ad activation connectors. The platform becomes a control layer for building audiences, enriching records, detecting signals, automating outreach and synchronising segments into downstream execution tools. Revenue is generated from recurring subscriptions and incremental usage tied to data consumption and workflow execution.

Clay is a B2B software company that provides a go-to-market orchestration platform for sales, marketing and revenue operations teams. Its platform combines data enrichment, audience building, signal detection, workflow automation, sequencing and audience activation into a single environment, while integrating with external data vendors, CRM systems and advertising platforms. The company is sold to business teams rather than consumers, and its value proposition is to reduce fragmented tooling and manual work across prospecting, segmentation, outreach and paid activation.

Clay makes money through a hybrid software and consumption model. Customers pay subscription fees for platform access and then consume bundled or additional usage units for workflow actions and third-party data credits. This allows Clay to monetise both software adoption and intensity of usage, especially where customers run large enrichment workloads, automate outbound sequences or activate audiences across ad and CRM platforms.