MarTech Vendor · vs · Data Provider / Broker
Clay vs ZoomInfo
Structured technology and market comparison · 2026
Direct Feature Comparison
Clay · vs · ZoomInfoB2B GTM orchestration software for data, enrichment and automation.
B2B data and go-to-market software platform for revenue teams.
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Comparison Analysis
What is the main difference between Clay and ZoomInfo?
ZoomInfo serves as a foundational data provider, offering an integrated suite for revenue teams anchored by its massive proprietary business database. Conversely, Clay acts as a GTM orchestration layer, prioritizing data enrichment and workflow automation across diverse third-party sources. While ZoomInfo provides centralized intelligence, Clay functions as a connective control layer for automating complex prospecting and audience segmentation workflows.
How do the features of Clay and ZoomInfo compare?
ZoomInfo provides robust contact discovery, intent data, and built-in sales execution tools. Clay focuses on orchestration, enabling users to aggregate data from numerous providers, detect behavioral signals, and automate multi-step enrichment logic. ZoomInfo excels in delivering deep, proprietary data access, whereas Clay offers superior flexibility for engineering sophisticated, automated outbound workflows that integrate across fragmented tech stacks.
What are the top alternatives to Clay and ZoomInfo?
When evaluating Clay and ZoomInfo, enterprise buyers also consider other platforms in Marketing Automation Platform, Social & Digital Platforms, and B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Clay vs ZoomInfo
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Clay
Recent Signals
- ·techcrunchGTM Engineering
Clay's Kareem Amin Discusses Rise of GTM Engineer
Clay co-founder and CEO Kareem Amin will speak at TechCrunch Disrupt 2026 about the emergence of the 'GTM engineer' role. This new discipline uses AI, data, and automation to build repeatable revenue systems, replacing manual go-to-market processes. Clay coined the role in 2023 and reports about 100 GTM engineering job listings each month. The company has seen rapid growth, with ARR tripling to $100 million in a year, a $115 million Series D round at a $7.1 billion valuation, and a $1 million scholarship fund to train GTM engineers. Amin's session will explore how AI is transforming go-to-market strategies and what this means for company growth.
- Clay coined the GTM engineer role in 2023.
- Approximately 100 GTM engineering job listings appear each month.
- Clay tripled annual recurring revenue to $100 million in a year.
- ·techcrunchAI Deployment
AI Deployment Insights at TechCrunch Disrupt 2026
At TechCrunch Disrupt 2026, leaders from Anthropic, Gamma, and Clay will discuss what happens when enterprises actually deploy AI. Anthropic's Head of Applied AI, Cat de Jong, will share patterns from enterprise deployments of Claude, focusing on why some deployments succeed while others stall. Gamma's CEO Grant Lee will discuss how AI products gain adoption, referencing Gamma's near 100 million users and expansion into marketing assets. Clay's CEO Kareem Amin will bring the founder perspective on integrating AI into workflows, noting Clay's integration with Claude as a launch app. The session aims to explore the transition from AI pilots to production, the challenges of making AI a habitual tool, and what separates successful deployments from experiments. The event takes place October 13-15 at Moscone West, San Francisco.
- TechCrunch Disrupt 2026 will feature a session on enterprise AI deployment with leaders from Anthropic, Gamma, and Clay.
- Anthropic's Cat de Jong will discuss patterns in enterprise deployments of Claude.
- Gamma's CEO Grant Lee will discuss AI product adoption; Gamma is approaching 100 million users.
- ·OpenAI BlogAI
OpenAI: AI-native firms turn workflows into operating capability
OpenAI's latest Enterprise Signals data shows enterprise AI shifting from assistance to execution, with top 10% 'frontier' AI-using firms now generating 8.3x more output tokens per active user than typical firms, up from 2.6x in January. The article profiles three startups applying AI agents to real workflows: Basis (AI agents for accounting firms) cut first-day onboarding from two hours to 30 minutes using OpenAI's Codex; Clay (a revenue engine for go-to-market teams) uses persistent workspaces and subagents to save about an hour of daily inbox triage; and Exa Labs (web search infrastructure for AI agents) automated its developer integration workflow with Codex. OpenAI outlines six steps for scaling these agentic workflows, including defining measurable outcomes, writing agent job descriptions, and building human oversight. The core message: leading firms are connecting agents to company context and tools to automate substantive work end-to-end.
- Frontier AI-using firms generate 8.3x more output tokens per active user than typical firms, up from 2.6x in January.
- Basis reduced first-day employee onboarding time from two hours to 30 minutes using OpenAI's Codex.
- Clay's persistent account workspaces with dedicated subagents save roughly one hour of inbox triage nightly.
ZoomInfo
Recent Signals
- ·https://martechseries.com/feed/Platform
ZoomInfo Launches Agent Teams with DoubleO.ai Acquisition
ZoomInfo, an all-in-one AI GTM platform, announced the launch of Agent Teams, a new capability that enables revenue teams to deploy AI agents that execute complete go-to-market plays. Agent Teams is built on the orchestration architecture of DoubleO.ai, which ZoomInfo acquired. The feature coordinates teams of agents across a company's systems, signals, and ZoomInfo's intelligence to automate complex GTM motions, from tracking champions to finding lookalikes of closed-won opportunities and reaching out with customized messaging. Agent Teams is available now in GTM Studio with no new SKU or contract required. The platform includes built-in governance, leveraging ZoomInfo's responsibly sourced data and security certifications (SOC 2, ISO 27001, ISO 27701). The product aims to address the fragmentation and unreliability of existing AI agents in revenue workflows, providing a more dependable and scalable solution.
- ZoomInfo acquires DoubleO.ai, founded by Derek Osgood and Karthik Suresh.
- ZoomInfo launches Agent Teams, powered by DoubleO.ai's orchestration architecture.
- Agent Teams is available in GTM Studio with no new SKU or contract required.
- ·https://martechseries.com/feed/AI & Data Integration
ZoomInfo Launches Superhuman Go Connector Integration
ZoomInfo, the AI-powered go-to-market (GTM) platform, has launched a connector for Superhuman Go, the AI assistant from Superhuman. This integration enables mutual customers to access ZoomInfo's verified GTM intelligence data directly within Superhuman Go's workflow environment. The connector uses the same API and Model Context Protocol (MCP) interface as other ZoomInfo integrations, reading from the GTM.AI context layer that covers over 100 million companies and 500 million contacts. Users can search for target accounts, pull verified contacts, and surface intent signals without leaving their current applications. The integration is governed by existing ZoomInfo and Superhuman permissions, ensuring data lineage and audit logging. This launch is part of ZoomInfo's broader strategy to embed its data into various AI assistants and platforms, enhancing revenue team efficiency.
- ZoomInfo has launched a connector for Superhuman Go, an AI assistant, to bring GTM context data into customer workflows.
- The integration uses the Model Context Protocol (MCP) and reads from ZoomInfo's GTM.AI context layer.
- ZoomInfo's GTM Context Graph spans 100 million companies, 500 million contacts, and billions of buying signals.
- ·SEC APIfinancials
10-Q Financial Filing Analysis for ZoomInfo (2026-08-05)
ZoomInfo reported Q2 2026 financial results characterized by modest topline growth alongside a massive non-cash goodwill impairment charge. Revenue for the quarter rose 1.2% year-over-year to $310.4 million, driven by upmarket enterprise customer expansion. However, the company posted a GAAP operating loss of $622.0 million and a net loss of $643.7 million, primarily due to a $650.5 million pre-tax goodwill impairment triggered by share price compression and strategic revenue forecast revisions. Adjusted Operating Income reached $110.0 million (35% margin) and Adjusted EBITDA totaled $119.1 million. Operationally, ZoomInfo initiated a major restructuring program in May 2026 involving a ~20% global workforce reduction (~600 employees) and recognized $21.6 million in restructuring charges during the quarter. The company announced a strategic transition from seat-based pricing to a hybrid data-credit consumption model starting in Q3 2026, creating potential near-term revenue headwinds while targeting improved long-term net retention.
- Q2 2026 revenue increased 1.2% year-over-year to $310.4 million, with subscription revenue accounting for $304.7 million.
- Recorded a $650.5 million pre-tax non-cash goodwill impairment charge, driving a GAAP net loss of $643.7 million compared to net income of $24.0 million in Q2 2025.
- Approved the 2026 Restructuring Program to reduce global headcount by approximately 20% (~600 employees), incurring $21.6 million in restructuring costs in Q2 2026.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Clay and ZoomInfo share across the market ecosystem.