Apollo.io
B2B sales intelligence and engagement platform for go-to-market teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Zenleads Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 440 N Barranca Ave #4750, Covina, CA 91723
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Official website
- apollo.io
What Apollo.io does
Apollo.io operates a B2B SaaS model built around an integrated go-to-market operating layer. It creates value by combining proprietary B2B contact and company data with workflow automation, outreach sequencing, enrichment, analytics and pipeline tools in one platform. This integration reduces tool sprawl for customers and makes Apollo.io part data provider, part engagement platform and part revenue operations system.
Category differentiation
Apollo.io is a B2B sales intelligence and engagement software platform, not a space company, not a general CRM vendor in the mould of Salesforce, and not a consumer app. It is best understood as a GTM platform spanning prospect data, sequencing, workflow automation and revenue analytics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Apollo.io is a private US-based B2B software company that sells a go-to-market platform combining a proprietary business contact database, prospecting tools, sales engagement automation, workflow orchestration, analytics and CRM-adjacent capabilities. Its core value proposition is giving sales, marketing and revenue operations teams a single system for identifying prospects, enriching records, sequencing outreach and tracking pipeline activity. The business makes money primarily through subscription software sold to B2B teams, with pricing shaped by seats, feature access and data usage. Its customers are businesses running outbound and inbound revenue motions, especially sales development, account executives, marketing operations and revenue operations teams. Apollo.io competes across the sales intelligence, engagement and revenue workflow categories, positioning itself as an integrated alternative to point solutions.
Company news briefing
Briefing updated:
Apollo.io is further capitalising on market displacement following HubSpot’s absorption of Clearbit, solidifying its position as a primary licensed data alternative for B2B enrichment. CEO Matt Curl has advanced the firm’s AI-driven narrative, highlighting how automation has reduced go-to-market workflow costs from millions of dollars to $30. These developments, alongside new agency partnerships with firms like Wonder, reinforce Apollo’s strategy of leveraging generative AI to streamline outbound sales and scale its global engineering presence.
Business model & monetisation
Apollo.io monetises through tiered SaaS subscriptions with packaging based on feature access, seat count and usage of data and enrichment capabilities. It uses a freemium or low-friction entry point to attract individual users and smaller teams, then expands accounts through higher tiers that unlock automation, sequencing, analytics and broader data access. Revenue is therefore primarily recurring subscription income, with usage-linked monetisation attached to contact data volume and enrichment consumption.
- Platform subscriptions
- Tiered SaaS plans by seats and feature access
- Data and enrichment usage
- Usage-linked monetisation tied to contact data volume and access
- API access
- Paid technical access to enrichment and data workflows
- Enterprise expansion
- Higher-value contracts for advanced automation and broader team deployment
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Clay
B2B GTM orchestration software for data, enrichment and automation.
- WebEngage
B2B retention marketing platform with CDP, automation and analytics.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Apollo.io
What is Apollo.io?
Apollo.io is a B2B go-to-market software platform that combines business contact data, prospecting, outreach automation, workflows and analytics for sales and marketing teams.
Who uses Apollo.io?
It is used by B2B sales teams, sales development representatives, account executives, marketers, recruiters and revenue operations teams that need prospecting and pipeline automation tools.
How does Apollo.io make money?
Apollo.io makes money mainly through recurring SaaS subscriptions, with pricing influenced by seats, feature tiers and usage of data and enrichment capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
Continue your research on Apollo.io
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.