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Lusha

B2B sales intelligence and prospecting software with enrichment and workflow automation.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Lusha Systems Inc.
Entity type
COMPANY
Founded
2016
Headquarters
800 Boylston Street, Suite 1410, Boston, MA 02199, USA
Company size
201–500
Market role
Data Provider / Broker
Official website
lusha.com

What Lusha does

Lusha operates a B2B SaaS model built around proprietary access to contact, company and buyer signal data. It creates value by helping revenue teams find prospects faster, keep CRM records accurate, prioritise outreach based on signals and execute outbound workflows from a unified environment. The platform is distributed through self-serve and team-oriented software plans, with deeper integrations and API access supporting larger operational deployments.

Category differentiation

Lusha is a B2B sales intelligence and data-enrichment software vendor, not a consumer social platform or a general-purpose customer data platform for consumer marketing. It is closest to sales data providers such as ZoomInfo, Apollo.io and Cognism rather than advertising technology vendors.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Lusha is a private B2B software company that sells sales intelligence and go-to-market workflow tools centred on contact data, company data, enrichment and buyer signals. Its platform helps sales, marketing, revenue operations and recruiting users identify prospects, enrich CRM records, prioritise accounts and automate outbound activity. Delivery is primarily through a web application, browser extension and API. The company makes money through subscription software sold to business teams, with pricing tied to seats and a credit-based usage system for data reveals and API calls. Its customer base is made up of B2B revenue teams ranging from individual sales representatives to larger enterprise go-to-market organisations that need prospecting, data hygiene, intent signals and workflow automation.

Company news briefing

Briefing updated:

Lusha has rebranded as a "B2B Data and Sales Intelligence System", expanding its coverage to 300 million contacts across 30 million companies. This transition incorporates new features like Lusha Deep Intel and LLM connectors, including an integration with Anthropic’s Claude to automate RevOps workflows. These technical updates, paired with a continued focus on GDPR-compliant "legitimate interest" outreach, solidify Lusha’s strategy of providing legally resilient, AI-enhanced data infrastructure for global revenue teams.

Business model & monetisation

Lusha uses a hybrid monetisation model combining per-seat software subscriptions with credit-based consumption. Customers pay for access to plans that include bundled usage credits, and those credits are consumed when revealing contact data, enriching records or making API requests. Additional monetisation comes from enterprise contracts with higher credit limits, API access, advanced workflow features and broader team deployment.

Seat-based software subscriptions
Software Subscription
Credit-based data usage
Software Subscription
API access and usage
Pay-per-Use
Enterprise plans with advanced features and higher limits
Software Subscription

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Competitors & alternatives

  • ZoomInfo

    B2B data and go-to-market software platform for revenue teams.

View all competitors

Side-by-side comparisons

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Careers & open positions

Open positions indexed from verified career portals and applicant tracking systems.

PositionDepartmentLocationPosted
AI and Knowledge Manager - Maternity leave replacement(Mid-Level)Customer SupportTel Aviv
Lead PMM - Pricing & Growth(Lead)MarketingTel Aviv
Senior data platform engineer(Senior)R&DTel Aviv
Support Escalation Specialist (Tier 2)(Mid-Level)Customer SupportTel Aviv
Mid Market AE(Mid-Level)SalesTel Aviv

Explore company relationships

Questions about Lusha

What is Lusha?

Lusha is a B2B sales intelligence platform that provides contact data, company data, enrichment, buyer signals and outbound workflow tools.

Who uses Lusha?

B2B sales teams, marketers, recruiters, revenue operations staff, CRM administrators and developers use Lusha to find and enrich prospects.

How does Lusha make money?

Lusha makes money through subscription plans sold per user, with credit-based usage for data reveals, enrichment and API access, plus enterprise contracts.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

17 publicly documented primary sources and citations linked across the market graph.

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