Lusha
Lusha is a b2B sales intelligence and prospecting software with enrichment and workflow automation.
Analyst Perspective
Lusha is a private B2B software company that sells sales intelligence and go-to-market workflow tools centred on contact data, company data, enrichment and buyer signals. Its platform helps sales, marketing, revenue operations and recruiting users identify prospects, enrich CRM records, prioritise accounts and automate outbound activity. Delivery is primarily through a web application, browser extension and API. The company makes money through subscription software sold to business teams, with pricing tied to seats and a credit-based usage system for data reveals and API calls. Its customer base is made up of B2B revenue teams ranging from individual sales representatives to larger enterprise go-to-market organisations that need prospecting, data hygiene, intent signals and workflow automation.
Analyst Signal Briefing
Updated: 7 Jul 2026Lusha has rebranded as a "B2B Data and Sales Intelligence System", expanding its coverage to 300 million contacts across 30 million companies. This transition incorporates new features like Lusha Deep Intel and LLM connectors, including an integration with Anthropic’s Claude to automate RevOps workflows. These technical updates, paired with a continued focus on GDPR-compliant "legitimate interest" outreach, solidify Lusha’s strategy of providing legally resilient, AI-enhanced data infrastructure for global revenue teams.
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Key insights about Lusha
Category Differentiation
Lusha is a B2B sales intelligence and data-enrichment software vendor, not a consumer social platform or a general-purpose customer data platform for consumer marketing. It is closest to sales data providers such as ZoomInfo, Apollo.io and Cognism rather than advertising technology vendors.
Lusha: About
Lusha operates a B2B SaaS model built around proprietary access to contact, company and buyer signal data. It creates value by helping revenue teams find prospects faster, keep CRM records accurate, prioritise outreach based on signals and execute outbound workflows from a unified environment. The platform is distributed through self-serve and team-oriented software plans, with deeper integrations and API access supporting larger operational deployments.
How Lusha Works & Monetises
Business model analysis and core revenue streams
Lusha uses a hybrid monetisation model combining per-seat software subscriptions with credit-based consumption. Customers pay for access to plans that include bundled usage credits, and those credits are consumed when revealing contact data, enriching records or making API requests. Additional monetisation comes from enterprise contracts with higher credit limits, API access, advanced workflow features and broader team deployment.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Lusha: Key Competitors & Alternatives
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B2B sales intelligence and engagement platform for go-to-market teams.
Recent Signals (Lusha)
Lusha rebrands from '#1 B2B Sales Intelligence Platform' to 'B2B Data and Sales Intelligence System' with expanded product description
Lusha updated its About page to reflect a broader positioning as a B2B data and sales intelligence system for revenue teams, adding details on data coverage (300M+ contacts, 30M+ companies), accuracy stats, compliance certifications, and new features like Lusha Deep Intel and LLM connectors.
Read original sourceAbout Lusha - B2B Data You Can Trust
Lusha was founded by Assaf Eisenstein and Yoni Tserruya in 2016 with the aim of creating the world’s largest crowdsourced data community for B2B salespeople.
Read original sourceWhat happens when you connect Lusha to Claude
This article discusses the integration of Lusha with Claude and its implications for RevOps.
Read original sourceLusha: Frequently Asked Questions
What is Lusha?
Lusha is a B2B sales intelligence platform that provides contact data, company data, enrichment, buyer signals and outbound workflow tools.
Who uses Lusha?
B2B sales teams, marketers, recruiters, revenue operations staff, CRM administrators and developers use Lusha to find and enrich prospects.
How does Lusha make money?
Lusha makes money through subscription plans sold per user, with credit-based usage for data reveals, enrichment and API access, plus enterprise contracts.
Company Facts
- Founded
- 2016
- Headquarters
- 800 Boylston Street, Suite 1410, Boston, MA 02199, USA
- Core Segment
- Data Provider / Broker
- Company Size
- 201–500
- Official Link
- lusha.com