Lusha

The company operates a B2B SaaS and data platform model. It aggregates, verifies and maintains a large graph of business contacts, companies and activity signals, then exposes this data through a web workspace, browser extension, bulk CSV tools and APIs. Customers pay for access to this data and associated workflow features (prospect discovery, enrichment, list management, signals, conversation intelligence) on a recurring subscription basis.

Value is created by reducing manual prospect research, improving reach rates through verified emails and phone numbers, and enabling better timing via signals and conversation analytics. Value is captured through tiered plans (including enterprise/Scale contracts) that combine per-seat access with metered consumption of data via credits and API usage; higher tiers and add-ons unlock more seats, higher credit volumes and advanced capabilities such as bulk enrichment, extensive API access and deeper signals integration.

Lusha Ltd. is an Israel-based B2B data and sales intelligence provider focused on prospecting and contact enrichment. Its platform, browser extension and APIs surface verified business contact and company information (emails, phone numbers, firmographics) and buying signals directly inside sales and marketing workflows, CRMs and automation tools, and has expanded into conversation intelligence via the acquisition of Novacy.

The company generates revenue by selling subscription plans and enterprise contracts that bundle seats and usage credits for revealing and enriching contact data, running bulk/CSV enrichment and consuming APIs and signals. Its customers are primarily sales, marketing, revenue operations and recruitment teams in B2B organisations that need accurate contact data, prospect discovery and event signals to drive outreach and pipeline generation.