Business Contact Prospecting & Enrichment · Data Provider / Broker · MarTech Vendor
Wappalyzer
Technographic intelligence platform for B2B prospecting and enrichment.
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Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2008
- Company size
- <10
- Market cluster / sector
- Business Contact Prospecting & Enrichment
- Market role
- Data Provider / Broker · MarTech Vendor
- Official website
- wappalyzer.com
What Wappalyzer does
Wappalyzer creates value by collecting and structuring website technology data, then packaging that intelligence into self-serve software and API-based workflows for business users. The platform helps customers identify target accounts, enrich records, validate contact data and monitor technology changes, improving prospecting efficiency and timing. Revenue is generated through recurring subscriptions, usage-based credits and enterprise agreements tied to lookup volume, verification volume, feature access and user limits.
Category differentiation
Wappalyzer is a B2B technographic intelligence and lead data platform, not a consumer browser utility alone. It is also distinct from general CRM databases because its core differentiation is website technology detection and related sales signals.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wappalyzer is a privately held B2B software and data company that profiles websites to identify the technologies they use and turns that technographic intelligence into prospecting, enrichment and monitoring products. Its core offering helps sales, demand generation, revenue operations and research teams build lead lists, analyse website stacks, verify email addresses and receive alerts when a site’s technology stack changes. The company makes money primarily through tiered SaaS subscriptions, API and usage-based credits, and enterprise contracts with higher quotas and support. Its customers are businesses rather than consumers, especially teams using website and account intelligence for outbound sales, market research, CRM enrichment and competitive monitoring.
Business model & monetisation
Wappalyzer monetises through tiered software subscriptions with usage limits and feature gating, supplemented by API and credit-based consumption. Commercial packaging includes free entry-level access, paid Pro and Business plans, and enterprise contracts with larger quotas, lead list access and support. Specific monetisation levers include technology lookups, email verifications, API credits, user seats and lead list generation.
- Recurring plan subscriptions
- Tiered SaaS pricing by features, limits and seats
- API usage and credits
- Consumption-based access to lookup and enrichment workflows
- Lead list generation
- Credit-linked data access within prospecting workflows
- Enterprise contracts
- Custom annual agreements with higher quotas and support
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
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Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
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B2B sales intelligence platform for verified contacts and enrichment.
B2B sales intelligence and engagement platform for go-to-market teams.
B2B prospecting software for contact discovery and enrichment.
B2B sales intelligence and prospecting software with enrichment and workflow automation.
B2B prospecting platform for email data, verification and outreach.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Wappalyzer
What is Wappalyzer?
Wappalyzer is a B2B platform that identifies the technologies used by websites and turns that data into prospecting, enrichment and monitoring products.
Who uses Wappalyzer?
Sales teams, demand generation marketers, revenue operations teams, researchers and competitive intelligence users use Wappalyzer to qualify accounts and build targeted lists.
How does Wappalyzer make money?
It earns revenue through tiered SaaS subscriptions, API and credit-based usage, and enterprise contracts tied to lookup, verification and data access limits.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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