Clickagy
Clickagy is a behavioural intent data and DSP platform acquired by ZoomInfo.
Analyst Perspective
Clickagy is a US adtech and data company focused on behavioural intent data, audience segmentation and programmatic media activation. Its products included Audience Lab for building audience segments from observed behavioural signals, a DSP for activating those audiences in real-time bidding, and data delivery services for syndicating audience taxonomies into partner ecosystems such as LiveRamp. Its direct customers were advertisers, agencies, trading desks, marketing teams and data teams rather than consumers. The company generated revenue through a mix of software access, data licensing and activation-related media spend. Financial evidence indicates Clickagy was acquired by ZoomInfo in 2020, after which its data assets were integrated into ZoomInfo's Streaming Intent product. As a result, Clickagy is better understood as an acquired intent-data asset and adtech capability within the ZoomInfo ecosystem rather than a large standalone independent platform today.
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Key insights about Clickagy
Category Differentiation
Clickagy is not a general consumer app or a standalone CRM vendor. It is an acquired adtech and intent-data business centred on audience intelligence, data activation and programmatic buying.
Clickagy: About
Clickagy created value by collecting and structuring large volumes of observed behavioural signals, turning them into audience segments and intent insights that advertisers and agencies could activate across programmatic channels. It monetised this data in three ways: subscription-style access to audience-building software, licensing and syndication of audience taxonomies into partner platforms, and execution-related revenue from its DSP when clients used its media buying stack.
How Clickagy Works & Monetises
Business model analysis and core revenue streams
The commercial model combined SaaS-style platform access, data licensing and activation revenue. Audience Lab likely sold enterprise access to intent and segmentation capabilities; Data Delivery Services monetised distribution of audience taxonomies via integrations such as LiveRamp; and the DSP generated revenue from campaign execution, likely through media spend-based fees or take-rates alongside platform usage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Clickagy: Frequently Asked Questions
What is Clickagy?
Clickagy is a behavioural intent data and programmatic advertising company whose assets were acquired by ZoomInfo and used in Streaming Intent products.
Who uses Clickagy?
Its products were used by advertisers, agencies, trading desks, marketing teams and data teams that needed audience targeting and intent signals.
How does Clickagy make money?
It makes money through software access, data licensing and activation, plus media execution revenue from its DSP.
Company Facts
- Founded
- 2013
- Headquarters
- United States
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- clickagy.com