Clickagy
Behavioural intent data and DSP platform acquired by ZoomInfo.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Clickagy LLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- clickagy.com
What Clickagy does
Clickagy created value by collecting and structuring large volumes of observed behavioural signals, turning them into audience segments and intent insights that advertisers and agencies could activate across programmatic channels. It monetised this data in three ways: subscription-style access to audience-building software, licensing and syndication of audience taxonomies into partner platforms, and execution-related revenue from its DSP when clients used its media buying stack.
Category differentiation
Clickagy is not a general consumer app or a standalone CRM vendor. It is an acquired adtech and intent-data business centred on audience intelligence, data activation and programmatic buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Clickagy is a US adtech and data company focused on behavioural intent data, audience segmentation and programmatic media activation. Its products included Audience Lab for building audience segments from observed behavioural signals, a DSP for activating those audiences in real-time bidding, and data delivery services for syndicating audience taxonomies into partner ecosystems such as LiveRamp. Its direct customers were advertisers, agencies, trading desks, marketing teams and data teams rather than consumers. The company generated revenue through a mix of software access, data licensing and activation-related media spend. Financial evidence indicates Clickagy was acquired by ZoomInfo in 2020, after which its data assets were integrated into ZoomInfo's Streaming Intent product. As a result, Clickagy is better understood as an acquired intent-data asset and adtech capability within the ZoomInfo ecosystem rather than a large standalone independent platform today.
Business model & monetisation
The commercial model combined SaaS-style platform access, data licensing and activation revenue. Audience Lab likely sold enterprise access to intent and segmentation capabilities; Data Delivery Services monetised distribution of audience taxonomies via integrations such as LiveRamp; and the DSP generated revenue from campaign execution, likely through media spend-based fees or take-rates alongside platform usage.
- Audience Lab platform access
- SaaS / software subscription for intent data and audience segmentation
- DSP campaign execution
- Media spend-based platform fees or take-rate
- Data Delivery Services
- Data licensing and activation via partner ecosystems
- Custom integrations or data services
- Implementation or usage-based commercial terms
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Clickagy LLC
IAB vendor record: 1222
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 2
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Clickagy
What is Clickagy?
Clickagy is a behavioural intent data and programmatic advertising company whose assets were acquired by ZoomInfo and used in Streaming Intent products.
Who uses Clickagy?
Its products were used by advertisers, agencies, trading desks, marketing teams and data teams that needed audience targeting and intent signals.
How does Clickagy make money?
It makes money through software access, data licensing and activation, plus media execution revenue from its DSP.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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