Clickagy

Clickagy created value by collecting and structuring large volumes of observed behavioural signals, turning them into audience segments and intent insights that advertisers and agencies could activate across programmatic channels. It monetised this data in three ways: subscription-style access to audience-building software, licensing and syndication of audience taxonomies into partner platforms, and execution-related revenue from its DSP when clients used its media buying stack.

Clickagy is a US adtech and data company focused on behavioural intent data, audience segmentation and programmatic media activation. Its products included Audience Lab for building audience segments from observed behavioural signals, a DSP for activating those audiences in real-time bidding, and data delivery services for syndicating audience taxonomies into partner ecosystems such as LiveRamp. Its direct customers were advertisers, agencies, trading desks, marketing teams and data teams rather than consumers.

The company generated revenue through a mix of software access, data licensing and activation-related media spend. Financial evidence indicates Clickagy was acquired by ZoomInfo in 2020, after which its data assets were integrated into ZoomInfo's Streaming Intent product. As a result, Clickagy is better understood as an acquired intent-data asset and adtech capability within the ZoomInfo ecosystem rather than a large standalone independent platform today.