Drako

Drako combines proprietary location intelligence, audience modelling and campaign measurement into a B2B adtech and services model. It creates value by collecting and structuring geospatial and visitation-based data, turning that data into audience segments and outcome insights, then enabling clients either to license the data directly or use Drako’s managed team to activate campaigns across external buying platforms. This creates a blended business spanning data products, software-like workflow tools and service-led media execution.

Drako is a Canadian advertising data and campaign services company operating under Drako Media Group Incorporated. It provides proprietary geolocation-based audience products, measurement tools and managed campaign execution for advertisers, agencies, DSP users and enterprise marketing teams. Its core offerings include custom audience creation, syndicated audience segments, a POI dataset, campaign outcome measurement and audience extension capabilities.

The company makes money through a hybrid model of data licensing, platform-style access to audience and measurement capabilities, and managed programmatic activation services. Rather than operating a closed media platform, Drako positions its products as platform-agnostic tools and datasets that can be exported into DSPs, DMPs and social platforms, with additional revenue from outsourced campaign management and optimisation.