Drako
Geolocation audience data and managed programmatic activation for advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Drako Media Group Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 410, rue St-Nicolas, Bureau 236, Montréal, QC H2Y 2P5, Canada
- Company size
- <10
- Market role
- Data Provider / Broker
- Official website
- drakomediagroup.com
What Drako does
Drako combines proprietary location intelligence, audience modelling and campaign measurement into a B2B adtech and services model. It creates value by collecting and structuring geospatial and visitation-based data, turning that data into audience segments and outcome insights, then enabling clients either to license the data directly or use Drako’s managed team to activate campaigns across external buying platforms. This creates a blended business spanning data products, software-like workflow tools and service-led media execution.
Category differentiation
This Drako is a Canadian advertising data and programmatic services business, not a consumer app, gaming company or vehicle brand. It is best understood as a location-data-driven adtech vendor with managed media services, rather than a standalone DSP or social platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Drako is a Canadian advertising data and campaign services company operating under Drako Media Group Incorporated. It provides proprietary geolocation-based audience products, measurement tools and managed campaign execution for advertisers, agencies, DSP users and enterprise marketing teams. Its core offerings include custom audience creation, syndicated audience segments, a POI dataset, campaign outcome measurement and audience extension capabilities. The company makes money through a hybrid model of data licensing, platform-style access to audience and measurement capabilities, and managed programmatic activation services. Rather than operating a closed media platform, Drako positions its products as platform-agnostic tools and datasets that can be exported into DSPs, DMPs and social platforms, with additional revenue from outsourced campaign management and optimisation.
Business model & monetisation
Drako monetises through a mixed B2B revenue model: licensing legally obtained audience and geolocation datasets; charging for access to platform-like audience building, scoring and measurement capabilities; selling pre-built syndicated audience segments for activation; and earning managed-service fees or media-related margins from campaign execution, optimisation and reporting. Delivery includes API, file transfer, export and direct activation workflows, implying a combination of software subscription-style access, data licensing contracts and service fees.
- Audience data licensing
- Licensing of raw or enriched datasets via API, SFTP, export and file delivery
- Custom and syndicated audience segments
- Data-as-a-service sold for activation across DSPs and social platforms
- Managed campaign execution
- Service fee / retainer and campaign management revenue
- Measurement and optimisation workflows
- Software-style access bundled with campaigns or data products
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Drako Media Group Inc.
IAB vendor record: 1442
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 2, 7, 9
- Declared feature IDs
- 2
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Drako
What is Drako?
Drako is a Canadian B2B adtech company that provides geolocation audience data, campaign measurement tools and managed programmatic activation services.
Who uses Drako?
Its customers are advertisers, agencies, trading desks, enterprise marketing teams, DSPs and other data-driven marketing or analytics teams.
How does Drako make money?
It earns revenue from data licensing, audience segment sales, software-style platform access and managed campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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