Drako

Drako is a Canadian advertising data and campaign services company operating under Drako Media Group Incorporated. It provides proprietary geolocation-based audience products, measurement tools and managed campaign execution for advertisers, agencies, DSP users and enterprise marketing teams. Its core offerings include custom audience creation, syndicated audience segments, a POI dataset, campaign outcome measurement and audience extension capabilities. The company makes money through a hybrid model of data licensing, platform-style access to audience and measurement capabilities, and managed programmatic activation services. Rather than operating a closed media platform, Drako positions its products as platform-agnostic tools and datasets that can be exported into DSPs, DMPs and social platforms, with additional revenue from outsourced campaign management and optimisation.