Emodo

Emodo operates a hybrid adtech model that combines software, media transaction infrastructure, data activation and managed services. It creates value by linking advertisers and agencies to curated inventory, proprietary audience segments and dynamic ad formats through both self-service and service-led workflows. Revenue is generated from media spend flowing through its marketplace and PMP pipes, commercial access to platform capabilities and data assets, and campaign management services delivered on behalf of clients.

Emodo is a B2B advertising technology company providing programmatic media buying, curated supply access, audience targeting and managed campaign execution for advertisers, agencies and programmatic traders. Its product set includes a self-service DSP-style buying interface, a curated marketplace and PMP supply layer, proprietary audience data, dynamic creative capabilities and managed services across web, mobile, in-app and CTV environments.

The company makes money through programmatic transaction margins and take rates on media spend, alongside software-style access to its buying tools, monetisation of audience data and service fees for managed execution. Based on the supplied financial data, Emodo has changed ownership over time, including operating as an Ericsson company and later being acquired by OneMagnify.