Emodo
Programmatic advertising platform for buying media, audiences and curated supply.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Emodo, LLC
- Entity type
- COMPANY
- Founded
- 2017
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- emodo.com
What Emodo does
Emodo operates a hybrid adtech model that combines software, media transaction infrastructure, data activation and managed services. It creates value by linking advertisers and agencies to curated inventory, proprietary audience segments and dynamic ad formats through both self-service and service-led workflows. Revenue is generated from media spend flowing through its marketplace and PMP pipes, commercial access to platform capabilities and data assets, and campaign management services delivered on behalf of clients.
Category differentiation
Emodo is an adtech platform and managed programmatic media business, not a consumer app or a telecom operator. It should be distinguished from pure DSPs or pure SSPs because it combines buying, supply curation, audience data and services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Emodo is a B2B advertising technology company providing programmatic media buying, curated supply access, audience targeting and managed campaign execution for advertisers, agencies and programmatic traders. Its product set includes a self-service DSP-style buying interface, a curated marketplace and PMP supply layer, proprietary audience data, dynamic creative capabilities and managed services across web, mobile, in-app and CTV environments. The company makes money through programmatic transaction margins and take rates on media spend, alongside software-style access to its buying tools, monetisation of audience data and service fees for managed execution. Based on the supplied financial data, Emodo has changed ownership over time, including operating as an Ericsson company and later being acquired by OneMagnify.
Business model & monetisation
Emodo primarily monetises via programmatic media economics, taking margin or platform fees on marketplace, PMP and activation spend. It also monetises through software access to its self-service buying interface, licensing or activation fees tied to proprietary audience segments, premium pricing on dynamic native and video formats, and managed service fees or percentage-of-spend arrangements for full campaign execution.
- Marketplace and PMP media transaction revenue
- Percentage Take-Rate
- Self-service platform access
- Software Subscription
- Managed services campaign execution
- Service Fee
- Audience data activation
- Percentage Take-Rate
- Premium creative and dynamic native formats
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Emodo LLC
IAB vendor record: 141
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 6, 7, 8
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Emodo
What is Emodo?
Emodo is a B2B programmatic advertising company offering media buying tools, curated marketplace supply, audience targeting, creative solutions and managed services.
Who uses Emodo?
Its direct users are advertisers, agencies, trading desks and other programmatic buyers seeking campaign activation, audience data and premium supply access.
How does Emodo make money?
It earns revenue from media transaction take rates, platform access, audience data monetisation and service fees for managed campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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