BidBerry
Audience data and managed programmatic media buying for advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bidberry s.r.l.
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- via Falcone e borsellino 26, 65129 Pescara, Italy
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- bidberrymedia.com
What BidBerry does
BidBerry creates value by combining proprietary audience data assets with managed campaign execution. It gathers and processes large-scale behavioural and demographic signals into audience segments, licenses those segments into DSP environments, and uses similar data capabilities to improve targeting and performance for clients' paid media campaigns. This produces a blended model of higher-margin data monetisation alongside service-led media buying and optimisation.
Category differentiation
BidBerry is not a standalone DSP or a consumer media platform. It is a B2B advertising business combining audience data licensing with managed programmatic media buying services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BidBerry is an Italian, privately held digital advertising company operating a hybrid model across audience data and managed media buying. It licenses anonymised audience segments for programmatic activation and also runs campaigns for brands through search, social, native, display and connected TV channels. Its customers are advertisers, agencies, programmatic traders, DSP users and marketing teams seeking outsourced acquisition and targeting capabilities. The company makes money through a mix of data licensing and service revenue. Its audience data product is positioned as a proprietary data asset used in programmatic buying, while its media services are sold as managed campaign execution, likely priced through media-spend fees, retainers and performance-linked commercial terms. Its commercial proposition is strengthened by combining first-party style audience segmentation capabilities with hands-on buying across open web DSPs and major platform ecosystems.
Business model & monetisation
BidBerry uses a hybrid monetisation model. The Audience Data product is monetised through data licensing and activation fees tied to programmatic segment usage across DSPs. Its Media Services and CTV Services are monetised through managed-service fees, likely including percentage of media spend, retainer-based pricing, and performance-linked fees based on acquisition or return metrics. The combination of proprietary data and buying services can improve campaign efficiency and support stronger service margins.
- Managed media buying services
- Service fees and percentage of media spend
- Audience data licensing
- Usage-based data activation and segment licensing
- CTV campaign management
- Managed service fees tied to premium inventory execution
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
BidBerry SRL
IAB vendor record: 715
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about BidBerry
What is BidBerry?
BidBerry is a privately held digital advertising company that provides audience data licensing and managed media buying, including programmatic and CTV campaigns.
Who uses BidBerry?
Its customers are advertisers, brands, media agencies, programmatic traders and marketing teams that need audience targeting or outsourced campaign execution.
How does BidBerry make money?
It earns revenue from licensing audience segments for programmatic activation and from managed-service fees for media buying and campaign optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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