Indeed

Indeed runs a two-sided employment marketplace. It attracts job seekers with free job search, salary data, reviews, and career content, then monetises employer demand through paid visibility and hiring tools. Value is created by aggregating job supply, user intent, and employer workflow into a single platform where businesses can both advertise roles and manage parts of the hiring process.

Indeed is an employment marketplace and hiring platform that connects job seekers with employers through a large searchable inventory of job listings, employer information, salary data, reviews, career content, and hiring events. On the consumer side, access is generally free, which helps it build audience scale and engagement across web and mobile surfaces. On the business side, employers and recruiters use its self-service hiring interface to post jobs, manage applicants, source candidates, and promote listings.

The company primarily makes money from employer-paid recruitment advertising rather than from job seekers. Its core commercial engine is sponsored job distribution sold through performance-based pricing, notably pay-per-click and pay-per-application, with additional revenue from employer branding and hiring workflow features. As an operating subsidiary of Recruit Holdings, Indeed sits at the intersection of publisher inventory, marketplace demand generation, and recruitment software.