Indeed
Employment marketplace monetised through employer-paid sponsored job advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- INDEED, INC.
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- 6433 Champion Grandview Way Austin, Texas (US-TX), 78750 UNITED STATES
- Company size
- >5,000
- Market role
- B2C Consumer App / Platform
- Official website
- indeed.com
What Indeed does
Indeed runs a two-sided employment marketplace. It attracts job seekers with free job search, salary data, reviews, and career content, then monetises employer demand through paid visibility and hiring tools. Value is created by aggregating job supply, user intent, and employer workflow into a single platform where businesses can both advertise roles and manage parts of the hiring process.
Category differentiation
Indeed is an employment marketplace and employer hiring platform, not a general advertising network or a professional social network. It should also be distinguished from broader HR suites that focus primarily on payroll or HR administration rather than job distribution and candidate acquisition.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Indeed is an employment marketplace and hiring platform that connects job seekers with employers through a large searchable inventory of job listings, employer information, salary data, reviews, career content, and hiring events. On the consumer side, access is generally free, which helps it build audience scale and engagement across web and mobile surfaces. On the business side, employers and recruiters use its self-service hiring interface to post jobs, manage applicants, source candidates, and promote listings. The company primarily makes money from employer-paid recruitment advertising rather than from job seekers. Its core commercial engine is sponsored job distribution sold through performance-based pricing, notably pay-per-click and pay-per-application, with additional revenue from employer branding and hiring workflow features. As an operating subsidiary of Recruit Holdings, Indeed sits at the intersection of publisher inventory, marketplace demand generation, and recruitment software.
Company news briefing
Briefing updated:
Indeed continues to navigate shifting labour market trends, leveraging its proprietary data to highlight pay premiums in data-centre roles while managing data access through strict CDN and WAF blocks against automated scrapers. In the German market, Indeed data reveals that AI-centric job titles comprise over 4% of advertised positions, even as entry-level job postings have declined sharply since 2022 across knowledge-based office sectors. Additionally, the platform is integrated within plugin ecosystems used by conversational AI tools, and tracks robust hiring demand across prominent domestic unicorns and energy startups.
Business model & monetisation
Indeed uses a hybrid marketplace and software monetisation model led by employer-paid recruitment advertising. Employers can post some jobs for free, but monetisation is driven mainly by sponsored listings sold on pay-per-click and pay-per-application pricing, typically with budget controls. Additional revenue comes from employer branding features, candidate sourcing tools, and workflow functionality embedded in the employer dashboard.
- Sponsored job listings
- Pay-per-click and pay-per-application performance advertising
- Employer hiring tools
- Software and workflow features for candidate management and sourcing
- Employer branding features
- Paid promotion and profile enhancement
- Research and insight assets
- Primarily strategic positioning; direct monetisation unclear
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Ad Format
Competitors & alternatives
- Bayt.com
MENA recruitment marketplace for employers and job seekers.
- Info Edge
Indian internet classifieds and marketplace operator across jobs, property and matrimony.
- Upwork
Freelance work marketplace with payments, subscriptions, and internal ads.
- LinkedIn
Professional social platform for hiring, advertising, sales and learning.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Marketing Jobs Demand AI Agents and Workflow Automation
AI in Marketing · Recorded impact score: 2/5
A MarTech analysis of 60 live marketing job postings finds that AI skills have shifted from discussion to formal requirements. The proportion of marketing job ads mentioning AI rose from 8.4% to 14.9% in 2025, according to Indeed's Hiring Lab. PwC's 2026 AI Jobs Barometer reports a 62% wage premium for AI skills. Among the analyzed postings, 45 list designing or shipping AI agents and automated workflows as a requirement. The article outlines a five-step skill ladder—from understanding AI mechanics to proving automation reliability—and highlights a specific tech stack, including Claude (mentioned in 26 postings), n8n, and the Model Context Protocol (MCP). The piece emphasizes the importance of describing processes before automating and building end-to-end applications.
- Indeed's Hiring Lab found the proportion of marketing job ads mentioning AI rose from 8.4% to 14.9% in 2025.
- PwC's 2026 AI Jobs Barometer reports a 62% wage premium for AI skills.
Entry-Level Jobs collapse since 2022 in Germany
Labour Market · Recorded impact score: 1/5
An analysis by the Indeed Hiring Lab reveals that the number of entry-level job postings in Germany has fallen by over two-thirds since its peak in summer 2022. By July 2026, entry-level job listings were 46% below the 2019 baseline, while the overall job market only declined to 8% above that level. Particularly affected are knowledge-based office jobs, with IT applications down 77%, marketing down 75%, and project management down 60%. Only healthcare and hospitality saw increases (18% and 10%, respectively). The decline is especially pronounced in fields highly exposed to generative AI, but the report cautions that the trend began before ChatGPT's release, suggesting economic weakness and cost-cutting also play roles. In contrast, apprenticeship and dual study program offerings have remained robust, with 50% more postings than in 2019. The report highlights the increasing importance of vocational training as a stable entry path amidst a challenging job market.
- The number of entry-level job postings in Germany fell by over two-thirds since its peak in summer 2022.
- By July 2026, entry-level job listings were 46% below the 2019 baseline.
Aggregators block scrapers; ATS job APIs are public
Enterprise Resource Planning & HR · Recorded impact score: 3/5
An analysis published on 2026-08-01 found that major job aggregators (Indeed, Glassdoor, ZipRecruiter, Upwork) often return 403 responses with empty bodies (blocked by CDNs/WAFs), while the original sources—company career boards served by Applicant Tracking Systems (ATS)—expose public JSON job-board APIs that answer anonymous requests with no API key. The author measured responses from Greenhouse, Ashby, Lever, Rippling, Workable, Recruitee and SmartRecruiters and found these endpoints return clear semantics (200 with jobs, 200 empty list for no openings, 404 for unknown board) in most cases, though SmartRecruiters behaves differently. Practical notes include the need to discover board tokens, differences in payload size when requesting full content (Greenhouse descriptions increase payload ~18x), and that some ATS endpoints publish compensation bands behind flags.
- Measurements taken on 2026-08-01 show indeed.com/jobs, glassdoor.com, ziprecruiter.com, and upwork.com/nx/search returning 403 responses with 0 bytes.
- Public ATS job-board endpoints responded to anonymous GETs: Greenhouse, Ashby, Lever, Rippling, Workable, Recruitee and SmartRecruiters; example: boards-api.greenhouse.io/v1/boards/stripe/jobs returned 200 with 548 jobs.
Germany Posts Many AI Job Listings
Workforce / Hiring – AI Jobs · Recorded impact score: 2/5
A Lebensmittelzeitung article reports that demand for AI skills in job postings in Germany is rising. In Q1 2026 the job platform Indeed registered 288 new job titles in Germany where implementing AI is central to the role — a higher count than in the UK, France, Spain or the Netherlands. About 64% of these AI-shaped roles were outside the technology sector. Overall, AI-related vacancies already account for 4.2% of all advertised positions in Germany. The piece cites labour-market data from Indeed and was published by Lebensmittelzeitung/Redaktion LZ on July 16, 2026.
- Indeed registered 288 new job titles in Germany in Q1 2026 in which AI implementation is the focus.
- The count of AI-focused job titles in Germany in Q1 2026 is higher than in the UK, France, Spain, and the Netherlands.
Explore company relationships
Questions about Indeed
What is Indeed?
Indeed is an employment marketplace where job seekers search for jobs and employers advertise roles and manage parts of the hiring process.
Who uses Indeed?
Job seekers use it to discover roles, salaries, reviews, and career advice, while employers and recruiters use it to post, sponsor, and manage hiring.
How does Indeed make money?
It mainly earns revenue from employers through sponsored job listings priced on a pay-per-click or pay-per-application basis, plus related hiring and branding tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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