Indeed

Don't Believe the Hype: Authenticity Over Hype

This opinion column by Niko Backspin, published on absatzwirtschaft on 2026-06-29, argues that brands too often confuse visibility with credibility. Drawing on Public Enemy’s 1988 admonition “Don’t Believe the Hype,” Backspin distinguishes short-lived viral attention from cultural substance. He uses examples — Dennis Schröder, Kendrick Lamar, and German rap duo Celo & Abdi — to show that authenticity, consistency and cultural codes create lasting relevance, not constant self-promotion. The piece highlights a recent Indeed campaign featuring Celo & Abdi as an example of a brand that benefits when talent retains their rough edges. Backspin, Managing Partner at Serviceplan Culture, frames the “Hip‑Hop Way” as a lens for brands to understand culture before attempting to join it, and cautions that viral reach alone rarely translates into durable cultural significance.

Cannes Lions 2026 Day 4: ADWEEK House Highlights

Day 4 coverage of Cannes Lions 2026 from Adweek highlights activations, panels and parties across the festival. ADWEEK House hosted conversations about the future of retail media while Heineken continued to collect Grand Prix awards at the Palais. Creature- and creator-focused activations included UTA Beach and Pearpop Roundtables at 776 Villa, where senior marketers discussed how they are using AI and the next phase of creator marketing. WildBrain Media Solutions brought the Teletubbies to ADWEEK House, producing a viral moment among attendees. Other on-site moments included conversations with Alex Cooper and WSJ’s Suzanne Vranica, a live Marketing Vanguard recording with Adobe CMO Lara Balazs, and brand-hosted beaches and parties from Amazon, Spotify, Boardroom/CeraVe and others.

ChatGPT core update increases German publishers' visibility

SEO firm Sistrix identified what it calls the first documented "core" update in ChatGPT following OpenAI's rollout of GPT-5.5 on 22 May 2026. Sistrix measured a 47% shift in the domain (citation) distribution for German-language ChatGPT answers within 48 hours of the rollout — a change far above the usual 1–2% range — by comparing four-day periods before and after the event and analysing 800,000 responses. German mainstream media, TV and streaming platforms, specialized tools and Reddit gained visibility, while international aggregators (Indeed, Tripadvisor, Expedia) and global platforms (YouTube, Google, Wikipedia) saw double-digit declines. Sistrix cautions the cause may be the model switch or concurrent changes to retrieval/prompt layers.