Observed Signal · Nov 2, 2026 · Product Launch · Source: Horizont · Impact: 1/5 · Sentiment: Positive
Indeed and Serviceplan Turn Eintracht Stars into Zombies
Indeed and its lead agency Serviceplan have launched a new advertising spot featuring three Eintracht Frankfurt players, Robin Koch, Mario Götze, and Ritsu Doan, as zombies. The campaign, titled 'Mach's dir Indeed einfach', marks the latest installment in a series that brought back the cult advertising figure Ingrid, first reintroduced in spring 2026. The new slot aims to humorously promote Indeed's job search services by showing even zombie versions of the players finding better jobs through the platform. Serviceplan, which became Indeed's lead agency earlier this year, continues to build on the nostalgic and AI-driven approach of the campaign. The spot is scheduled to air on German TV in the coming weeks, leveraging the post-Halloween timing for maximum impact.
This is a creative advertising campaign launch by Indeed and Serviceplan, relevant to the AdTech/MarTech industry as a case of a brand campaign, but it is not a major industry-shifting event.
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Key Takeaways & Evidence Grounding
- Indeed launched a new TV spot with Serviceplan featuring three Eintracht Frankfurt players as zombies.
- The spot continues Indeed's campaign 'Mach's dir Indeed einfach', started in spring 2026.
- Cult advertising figure Ingrid appears again in the new spot.
- Serviceplan is Indeed's lead agency for this campaign.
- The spot is scheduled to air on German TV in the coming weeks.
Connected Companies & Entities
2 Entities mapped“Indeed launched a new advertising spot with Serviceplan featuring Eintracht Frankfurt players as zombies.”
“Serviceplan is Indeed's lead agency and developed the new spot.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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