Serviceplan Group

Serviceplan launches Helvetia platform 'Sicher geht das'

Serviceplan Suisse has created an international brand platform called "Sicher geht das" for insurer Helvetia. The first campaign under the new claim launched on July 1, 2026 in Switzerland and Germany following a non-branded teaser phase. Serviceplan Suisse (part of House of Communication Zurich) developed the platform as a long-term, integrated system for brand advertising, product communication, employer branding and sponsorship. The rollout begins with a wide image and awareness push over summer and will continue in an always-on approach across TV, OOH, DOOH, print, social and online formats through the end of 2026. The platform follows the Helvetia–Baloise fusion and Helvetia Baloise Holding's unified brand rollout in February 2026.

Don't Believe the Hype: Authenticity Over Hype

This opinion column by Niko Backspin, published on absatzwirtschaft on 2026-06-29, argues that brands too often confuse visibility with credibility. Drawing on Public Enemy’s 1988 admonition “Don’t Believe the Hype,” Backspin distinguishes short-lived viral attention from cultural substance. He uses examples — Dennis Schröder, Kendrick Lamar, and German rap duo Celo & Abdi — to show that authenticity, consistency and cultural codes create lasting relevance, not constant self-promotion. The piece highlights a recent Indeed campaign featuring Celo & Abdi as an example of a brand that benefits when talent retains their rough edges. Backspin, Managing Partner at Serviceplan Culture, frames the “Hip‑Hop Way” as a lens for brands to understand culture before attempting to join it, and cautions that viral reach alone rarely translates into durable cultural significance.

Heimat TBWA Tops German Cannes Lions Ranking

Horizont reports that at the Cannes Lions 2026 German agencies were led by Heimat TBWA, which overtook Serviceplan Group to become the top-ranked German participant. Heimat TBWA’s long-term lead-agency work for Hornbach, the campaign “Kein Projekt ohne Drama,” was named the most successful German entry in Cannes. The Serviceplan Group fell to second place in the national ranking. The article notes that no Grand Prix went to Germany in 2026. The piece was published on June 26, 2026 and authored by Margaux Adam for Horizont.