Serviceplan Group

The company operates as a multi-brand advertising and marketing services group organised around the “House of Communication”, where specialist agencies for creative, media, digital, research, production and consulting collaborate on client mandates. Value is created by planning and executing marketing and communication activities, managing media investments, building digital experiences and advising on marketing and CRM strategy. Core brands focus respectively on creative campaigns, media planning and buying, and digital experience and technology implementation, complemented by a market research institute, a production/execution unit and a consulting arm. The group leverages its scale and integrated structure to win multi-country and multi-discipline mandates from brands, while maintaining an owner-operated, independent governance model rather than a publicly listed holding-company structure.

Serviceplan Group SE & Co. KG is a large, owner-operated advertising and communications agency group headquartered in Germany. It operates more than 60 specialised agencies and over 6,500 employees under the “House of Communication” structure, combining creative, media, digital, research, production and consulting services. Core brands include a full-service creative agency, a media planning and buying agency, and a digital experience and technology agency, supported by market research, production and strategic consulting units.

The group serves mid-sized and large brands and advertisers that require integrated marketing, media and digital experience services across multiple markets. It generates revenue from agency retainers and project fees for creative, digital and consulting work, media planning and buying fees and commissions, and production and research services. It competes with global advertising holding companies and independent agency networks.