Saint Elmo's

Many Minds wins Schleswig-Holstein tourism media account

Many Minds, an agency group launched last year, has won the media account for the Tourism Agency Schleswig-Holstein (TASH) after a public tender. The contract between TASH and Many Minds Agency GmbH is effective from 1 August 2026 and is initially set for two years with the option to extend to four. Many Minds will provide strategic media planning, cross-channel delivery, campaign measurement and continuous optimization for national and international campaigns, with a focus on digital media. TASH previously worked with Saint Elmo’s International (a Serviceplan Group subsidiary); campaigns running through the end of 2026 will continue to be handled by Saint Elmo’s.

Peter Gocht joins La Red as Executive Creative Director

La Red has hired experienced creative leader Peter Gocht as Executive Creative Director for its Hamburg digital agency. Gocht has worked in senior roles at creative agencies for 18 years and most recently spent five years at Saint Elmo's Hamburg. The move is presented as a reinforcement of La Red's creative leadership as Gocht plans initiatives at his new employer. The article was published by Horizont on 2026-08-03.

Penny opens Leyla Heiter-themed store

Penny opened Leylaland, a Leyla Heiter–themed permanent flagship 'Glitter‑Discounter', on 30 July 2026 in Frankfurt‑Praunheim (a converted REWE City on Ludwig‑Landmann‑Straße). Jointly designed with POS agency TeamWFP and social‑first agency Charles & Charlotte in collaboration with influencer Leyla Heiter, the branch operates as a regular Penny discounter with about 3,500 items at standard prices (no 'glamour surcharge') while offering an immersive, social‑media‑ready market‑hall experience—chandeliers, palm trees, pink baskets, neon slogans and a life‑size gold statue. Heiter attended the launch and will participate in future in‑store and social activations. Launch attendees included Penny marketing chief Jan Flemming and advisor Nils Franzen. The opening was covered on site by Lebensmittelzeitung (30 July 2026) and HORIZONT (31 July 2026). Penny positions Leylaland as part of its ongoing themed/experiential retail initiatives.