Observed Signal · Sep 29, 2026 · Product Launch · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
Dallmayr launches new umbrella campaign for Italian coffee moments at home
Dallmayr, the German premium coffee brand, has launched a new umbrella brand campaign titled 'Jedes Mal besonders' (Every time special). The campaign aims to position Dallmayr as the brand for special coffee moments at home, evoking Italian café culture. The centerpiece is a 20-second TV commercial created by agencies Fantomas and Saint Elmo's, with production by E+P Commercials, directed by Duncan Winecoff. The spot features a couple dressing up for a fancy restaurant but ultimately enjoying coffee at home, reminiscent of a recent Frosta campaign. The campaign includes five TV and digital spots for Dallmayr's product ranges: Prodomo, Crema d’Oro, Home Barista, and Röstkunst, each telling a distinct coffee moment. The commercials will run online from now until end of November, and on linear TV from October 26 to November 15.
A new brand campaign from a coffee brand is a standard marketing activity. It is relevant to the AdTech/Marketing industry as it involves media planning, TV and digital advertising, but it is not a major industry shift.
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Key Takeaways & Evidence Grounding
- Dallmayr launched a new umbrella brand campaign with the motto 'Jedes Mal besonders'.
- The campaign includes a 20-second TV commercial created by agencies Fantomas and Saint Elmo's.
- The commercial was produced by E+P Commercials, directed by Duncan Winecoff.
- The campaign features five TV and digital spots for Prodomo, Crema d’Oro, Home Barista, and Röstkunst.
- The commercials will air online until end of November and on linear TV from October 26 to November 15.
Connected Companies & Entities
1 Entity mapped“Der 20-Sekünder, den die Agenturen Fantomas und Saint Elmo‘s gemeinsam mit der Produktionsfirma E+P Commercials ... umgesetzt haben....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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