Observed Signal · Sep 9, 2026 · Campaign Launch · Source: The Drum · Impact: 2/5 · Sentiment: Positive
De'Longhi's New Ad Features Brad Pitt and 16 Dogs
De'Longhi has launched a new global 'Perfetto' campaign starring brand ambassador Brad Pitt, who has been the face of its fully automatic coffee machines since 2021. Directed by Spike Jonze and created by lead agency Lola Madrid, the humorous spot features Pitt's 16 dogs critiquing his morning routine, highlighting the chaos many experience. The campaign promotes the new De'Longhi Magnifica Duo, which makes hot and cold coffee, and emphasizes coffee as a calming moment in the morning rush. Launching globally in September, the film will run across broadcast, digital, and social platforms, leveraging Pitt's charm to position De'Longhi against competitors like Nespresso.
High-profile celebrity campaign for a consumer electronics brand, relevant to advertising industry but not a major platform or technology shift.
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Key Takeaways & Evidence Grounding
- Brad Pitt has been De'Longhi's brand ambassador for fully automatic coffee machines since 2021.
- The 'Perfetto' campaign, directed by Spike Jonze and created by Lola Madrid, features Pitt's 16 dogs in a humorous spot.
- The ad promotes the De'Longhi Magnifica Duo, which can make hot and cold coffee.
- The campaign positions coffee as a calm moment in chaotic mornings.
- The film launches globally from September across broadcast, digital, and social platforms.
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Dallmayr launches new umbrella campaign for Italian coffee moments at home
Dallmayr, the German premium coffee brand, has launched a new umbrella brand campaign titled 'Jedes Mal besonders' (Every time special). The campaign aims to position Dallmayr as the brand for special coffee moments at home, evoking Italian café culture. The centerpiece is a 20-second TV commercial created by agencies Fantomas and Saint Elmo's, with production by E+P Commercials, directed by Duncan Winecoff. The spot features a couple dressing up for a fancy restaurant but ultimately enjoying coffee at home, reminiscent of a recent Frosta campaign. The campaign includes five TV and digital spots for Dallmayr's product ranges: Prodomo, Crema d’Oro, Home Barista, and Röstkunst, each telling a distinct coffee moment. The commercials will run online from now until end of November, and on linear TV from October 26 to November 15.
Roger Federer stars in new Jura coffee machine ad
Swiss coffee machine manufacturer Jura has launched a new advertising campaign featuring former tennis champion Roger Federer. The spot, created by agency Halder Record, shows Federer following a white light stripe reminiscent of tennis court lines that leads him to a coffee machine. The campaign, produced by Prodigious Zürich and directed by Ian Oggenfuss, was filmed in Switzerland in spring and is being rolled out globally from September. It marks Federer's continued role as brand ambassador for Jura, following the end of his collaboration with Schweiz Tourismus. Jura's marketing team includes CEO Emanuel Probst, Head of Marketing Services & Communications Xavier Hadorn, and others. The campaign aims to promote Jura's new fully automatic coffee machine.
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