Observed Signal · Oct 21, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Starbucks Switzerland Launches First Local Campaign for 25th Anniversary
Starbucks Switzerland has launched its first campaign specifically produced for the Swiss market, developed by the agency Jim & Jim. The campaign, titled 'Da wird gläbt', celebrates the company's 25th anniversary in Switzerland. Central to the campaign is an image film shot in Swiss German, featuring everyday scenes in Swiss Starbucks coffeehouses. The film was shot over three days at the Starbucks store in Winterthur and at Lake Sihl. The campaign includes six cutdowns, seven static visuals, and three versions for in-store use. It introduces a barista as a host and uses handwritten cup messages to add a Swiss touch. The campaign will run in several flights throughout 2026 and 2027, primarily online and via programmatic DOOH. Jim & Jim was appointed as lead agency in 2025 after a multi-stage pitch process.
This news is relevant to the AdTech industry as it highlights a major brand's marketing campaign and agency-client relationship, but it does not introduce new technologies or significant industry shifts.
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Key Takeaways & Evidence Grounding
- Starbucks Switzerland launched its first local campaign 'Da wird gläbt' for its 25th anniversary.
- The agency Jim & Jim was appointed as lead agency in 2025 after a multi-stage pitch.
- The image film was shot in Winterthur and at Lake Sihl over three days.
- The campaign includes six cutdowns, seven static visuals, and three in-store versions.
- The campaign will run in multiple flights in 2026 and 2027, mainly online and via programmatic DOOH.
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