Observed Signal · Jun 16, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Bruno's Best launches 25th‑anniversary TV campaign
Swiss family-owned food maker Bruno's Best AG marked its 25th anniversary with a short TV advertising campaign. Four humorous spots ran recently in linear TV and as replay ads across the German-speaking and French-speaking regions of Switzerland. Broadcast partners included RTL, RTL zwei, ProSieben, Sat.1, Vox and the Swiss channels 3+ and 4+. The media plan was supported by out-of-home placements, point-of-sale activations and social media content. Creative concept was by Alessandro Reintges, production by Studio Nord, with Nadja von Burg and Valentin Kathriner directing. The brand’s internal marketing team under Dave Reiser coordinated the campaign on the client side.
A local brand's anniversary TV campaign is standard advertising activity with limited impact beyond Swiss media buys and creative production.
Track AdvertLab Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Bruno's Best AG launched a TV campaign to celebrate its 25th anniversary.
- Four humorous spots ran on linear TV and as replay ads in German-speaking Switzerland and the Romandie.
- Spots aired on RTL, RTL zwei, ProSieben, Sat.1, Vox, 3+ and 4+.
- Campaign activity was complemented by out-of-home advertising, point-of-sale activations and social media content.
- Conceptual lead was Alessandro Reintges; production was handled by Studio Nord; Nadja von Burg and Valentin Kathriner directed; internal coordination led by Dave Reiser.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Starbucks Switzerland Launches First Local Campaign for 25th Anniversary
Starbucks Switzerland has launched its first campaign specifically produced for the Swiss market, developed by the agency Jim & Jim. The campaign, titled 'Da wird gläbt', celebrates the company's 25th anniversary in Switzerland. Central to the campaign is an image film shot in Swiss German, featuring everyday scenes in Swiss Starbucks coffeehouses. The film was shot over three days at the Starbucks store in Winterthur and at Lake Sihl. The campaign includes six cutdowns, seven static visuals, and three versions for in-store use. It introduces a barista as a host and uses handwritten cup messages to add a Swiss touch. The campaign will run in several flights throughout 2026 and 2027, primarily online and via programmatic DOOH. Jim & Jim was appointed as lead agency in 2025 after a multi-stage pitch process.
ADC Switzerland launches 50th‑anniversary campaign
ADC Switzerland has launched a nationwide campaign to mark its 50th anniversary, using archival Swiss advertising to showcase the club’s historical relevance. A cinema spot, produced with Shining, features excerpts from well‑known Swiss commercials sourced from partners including Admeira and the Museum für Gestaltung Zürich. The spot is running nationwide in cinemas via Weischer.Cinema Schweiz. Outdoor advertising in the Zurich area — both digital and printed posters — is carried by APG|SGA and was produced with support from Prodigious; about 30 award‑winning creatives from five decades are being shown. The campaign motifs are also distributed on social media. ADC previously marked the anniversary with a three‑day celebration and a creative festival earlier in the year.
Streuplan Creates Three TV Spots for Bayer Switzerland
The Swiss agency Streuplan has developed a summer campaign for Bayer Schweiz to promote Bepanthen MED Plus. The campaign's centerpiece is three TV spots depicting a hiking family encountering minor mishaps, which alter their planned excursion. Each spot addresses a different everyday situation: differing parenting views, excessive smartphone use, and a runaway cheese disrupting a photo session. The films aired on TV channels across German-speaking Switzerland, French-speaking Switzerland, and Ticino, targeting relevant audiences. The production was shot over two days in Morschach, Switzerland, with Salient Media handling production and Nicholas Beyeler directing. Both long and short TV versions were created, along with adaptations for social media in landscape and portrait formats. A key visual for point-of-sale communications was also produced. The campaign ran during the summer across all three language regions.
Receive all future signals for AdvertLab & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.