GLADTOBE

GLADTOBE operates a service-led agency model. It creates value by advising clients on brand and media strategy, executing media purchases and campaign operations across multiple channels, producing creative assets, and optimising performance through analytics. Revenue is linked to retained advisory relationships, project-based campaign work, creative production and media execution tied to client advertising budgets.

GLADTOBE is a German marketing and media services company operating as an agency and consultancy. It provides managed services spanning media planning and buying, TV and CTV advertising, OOH, audio and podcast advertising, paid social, influencer marketing, digital performance marketing, brand strategy, creative production, analytics and transformation consulting.

The company makes money primarily from client service fees, campaign management fees and media buying-related commissions or margins. Its direct customers are businesses rather than consumers, including brands, startups, enterprise marketing teams, performance marketers and senior brand leaders seeking outsourced strategy, execution and optimisation across online and offline media channels.