COMPANY

GLADTOBE

GLADTOBE is a german media agency for cross-channel planning, buying and creative services.

Analyst Perspective

GLADTOBE is a German marketing and media services company operating as an agency and consultancy. It provides managed services spanning media planning and buying, TV and CTV advertising, OOH, audio and podcast advertising, paid social, influencer marketing, digital performance marketing, brand strategy, creative production, analytics and transformation consulting. The company makes money primarily from client service fees, campaign management fees and media buying-related commissions or margins. Its direct customers are businesses rather than consumers, including brands, startups, enterprise marketing teams, performance marketers and senior brand leaders seeking outsourced strategy, execution and optimisation across online and offline media channels.

Analyst Signal Briefing

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Category Differentiation

GLADTOBE is a marketing and media services agency, not a standalone software vendor or adtech platform. It should be distinguished from pure consultancies by its hands-on media buying, creative production and channel execution services.

GLADTOBE: About

GLADTOBE operates a service-led agency model. It creates value by advising clients on brand and media strategy, executing media purchases and campaign operations across multiple channels, producing creative assets, and optimising performance through analytics. Revenue is linked to retained advisory relationships, project-based campaign work, creative production and media execution tied to client advertising budgets.

How GLADTOBE Works & Monetises

Business model analysis and core revenue streams

The company uses a managed-service monetisation model centred on service fees and retainers for planning, strategy, consulting and campaign management. It also likely earns media buying commissions or margins on placed inventory, plus additional project fees for creative production, influencer campaign management, analytics and optimisation work. Pricing appears customised by campaign scope, complexity and client media spend.

Revenue Channels

Media planning and buying servicesService fees and campaign management retainers

Media buying margins or commissionsMargin on placed inventory and negotiated media

Creative production and content creationProject-based service fees

Brand strategy and transformation consultingConsulting fees and retainers

Analytics and optimisation servicesService fees bundled with campaign work

Recent Signals (GLADTOBE)

GLADTOBEJul 16, 2026

Jana’s 6-month check-in

Hi, Laura here. This time, I got the chance to sit down with our new (not so new anymore) Jana and talk about her first six months at GLADTOBE. Jana has always been a traveller at heart. After school, she packed up and moved to Australia for five years, working, travelling, and getting into the…

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AdExchangerAug 10, 2022

LGBTQ+ Censorship On Social Networks Needs To Stop

Lauren Zoltick's AdExchanger column argues that LGBTQ+ censorship on social networks must stop and that queer creators are a powerful economic force within the creator economy. The piece notes that the LGBTQ+ community represents over 20% of Gen Z and has more than $1.4 trillion in purchasing power, yet faces censorship on platforms such as Facebook and TikTok and potential legislation to curb rights. Quoted voices—from Shannon Beveridge to Max Slack, Jade Fox, and ALOK—highlight biases in content moderation, low ad revenue share, and the need for safe spaces and positive representation. The author proposes three steps for platforms: acknowledge censorship impacts, fix biased algorithms that suppress queer content while missing hate speech, and increase positive representation of underrepresented communities. The column frames the issue as a broader call for fair treatment of queer creators online and within the broader social-media ecosystem.

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GLADTOBE: Frequently Asked Questions

What is GLADTOBE?

GLADTOBE is a German agency and consultancy providing media planning, buying, creative, analytics and brand strategy services.

Who uses GLADTOBE?

Its clients are businesses such as brands, startups, enterprise marketing teams, performance marketers and brand leaders.

How does GLADTOBE make money?

It earns revenue from service fees, retainers, project work and media buying-related commissions or margins.

Company Facts

Founded: 2016
Headquarters: Germany
Core Segment: Agency & Consultancy
Company Size: 201–500
Official Link: gladtobe.com