Performance Media & AdTech Consultancies · Agency & Consultancy
GLADTOBE
German media agency for cross-channel planning, buying and creative services.
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Profile record updated:
Company facts
- Official name
- gladtobe GmbH
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Germany
- Company size
- 201–500
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy
- Official website
- gladtobe.com
What GLADTOBE does
GLADTOBE operates a service-led agency model. It creates value by advising clients on brand and media strategy, executing media purchases and campaign operations across multiple channels, producing creative assets, and optimising performance through analytics. Revenue is linked to retained advisory relationships, project-based campaign work, creative production and media execution tied to client advertising budgets.
Category differentiation
GLADTOBE is a marketing and media services agency, not a standalone software vendor or adtech platform. It should be distinguished from pure consultancies by its hands-on media buying, creative production and channel execution services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GLADTOBE is a German marketing and media services company operating as an agency and consultancy. It provides managed services spanning media planning and buying, TV and CTV advertising, OOH, audio and podcast advertising, paid social, influencer marketing, digital performance marketing, brand strategy, creative production, analytics and transformation consulting. The company makes money primarily from client service fees, campaign management fees and media buying-related commissions or margins. Its direct customers are businesses rather than consumers, including brands, startups, enterprise marketing teams, performance marketers and senior brand leaders seeking outsourced strategy, execution and optimisation across online and offline media channels.
Business model & monetisation
The company uses a managed-service monetisation model centred on service fees and retainers for planning, strategy, consulting and campaign management. It also likely earns media buying commissions or margins on placed inventory, plus additional project fees for creative production, influencer campaign management, analytics and optimisation work. Pricing is customised by campaign scope, complexity and client media spend.
- Media planning and buying services
- Service fees and campaign management retainers
- Media buying margins or commissions
- Margin on placed inventory and negotiated media
- Creative production and content creation
- Project-based service fees
- Brand strategy and transformation consulting
- Consulting fees and retainers
- Analytics and optimisation services
- Service fees bundled with campaign work
Products & capabilities
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Competitors & alternatives
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Full-service advertising agency for media, creative and campaign execution.
German media agency for planning, programmatic and performance marketing.
Independent German full-service media planning and buying agency.
German media agency for planning, performance, commerce and marketing operations.
German full-service agency for brand, media, performance and digital.
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Recent recorded signals
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Questions about GLADTOBE
What is GLADTOBE?
GLADTOBE is a German agency and consultancy providing media planning, buying, creative, analytics and brand strategy services.
Who uses GLADTOBE?
Its clients are businesses such as brands, startups, enterprise marketing teams, performance marketers and brand leaders.
How does GLADTOBE make money?
It earns revenue from service fees, retainers, project work and media buying-related commissions or margins.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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