mediascale
German media agency for planning, programmatic and performance marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- mediascale GmbH & Co. KG
- Entity type
- COMPANY
- Founded
- 2002
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- house-of-communication.com
What mediascale does
mediascale runs a managed-services agency model centred on outsourced media and marketing execution. It creates value by combining strategic planning, cross-channel media buying, programmatic activation, measurement, creative support, and marketing technology implementation into integrated client engagements. As part of the Serviceplan and Mediaplus ecosystem, it also benefits from parent-group distribution, shared client access, and internal demand for ad-serving and targeting capabilities.
Category differentiation
mediascale is a German media agency and managed services business, not a standalone DSP or pure SaaS adtech vendor. It should be distinguished from independent software platforms because its core commercial model is client service delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
mediascale GmbH & Co. KG is a German media agency within the Mediaplus and Serviceplan Group structure. It provides managed services across strategy and consulting, creative and content, media planning and buying, media research, programmatic advertising, performance marketing, social and influencer marketing, retail media, and platform implementation. It also operates an ad-serving and targeting system for clients and for agencies under the wider group umbrella. The company makes money through agency retainers, project fees, service fees tied to campaign execution, and media-related commercial margins. Its direct customers are business clients, including CMOs, marketing teams, enterprise brand teams, ecommerce teams, and performance marketers seeking outsourced media planning, buying, optimisation, measurement, and martech/adtech implementation.
Business model & monetisation
mediascale monetises through managed service contracts, recurring retainers, project-based consulting fees, campaign execution fees, and media buying-related commercial margins. Programmatic advertising, performance marketing, social management, and retail media services can also support pricing linked to campaign scope, spend under management, and outcome-based performance metrics.
- Managed media and marketing services
- Service Fee
- Media buying and trading activity
- Percentage Take-Rate
- Strategy and consulting projects
- Service Fee
- Technology implementation and operations
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about mediascale
What is mediascale?
mediascale is a German media agency within the Serviceplan and Mediaplus group structure, providing strategy, media buying, programmatic, performance marketing, research, social, retail media, and technology implementation services.
Who uses mediascale?
Its customers are business clients such as CMOs, brand teams, media planners, performance marketers, ecommerce teams, and enterprises that need outsourced media and marketing execution.
How does mediascale make money?
It generates revenue through agency retainers, project fees, managed service contracts, campaign execution fees, and media-related commercial margins.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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