Mediaplus

Mediaplus operates an agency-led services model centred on media strategy, planning, buying and optimisation for advertiser clients. It creates value by combining channel expertise, campaign execution, data analysis and selected proprietary tools into a bundled operating model that can manage both brand and performance objectives. As part of Serviceplan Group, it also benefits from network scale, broader creative and consulting capabilities, and geographic reach that support multinational account servicing and cross-sell.

Mediaplus is a German-headquartered media agency and consultancy within Serviceplan Group. Its core business is advising brands on media strategy, planning and buying, while also offering adjacent services in performance marketing, retail media, social media marketing, creative-media integration, PR, brand strategy, audio, commerce platform consulting and search visibility consulting for generative engines. The group also promotes proprietary AI-enabled capabilities such as House of AI and Data & AI to support cross-channel optimisation and measurement.

The company makes money primarily from service fees tied to managed media planning and activation, supplemented by consulting retainers, project fees and media-related remuneration linked to spend or outcomes. Its paying customers are businesses rather than consumers, especially enterprise brand marketers, performance teams, e-commerce leaders, CMOs and communications teams seeking outsourced media expertise and data-led campaign execution.