Mediaplus
Global media agency offering planning, buying, analytics and AI-enabled consulting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mediaplus Germany GmbH & Co. KG
- Entity type
- COMPANY
- Founded
- 1983
- Headquarters
- Friedenstraße 24, Munich
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- mediaplus.com
What Mediaplus does
Mediaplus operates an agency-led services model centred on media strategy, planning, buying and optimisation for advertiser clients. It creates value by combining channel expertise, campaign execution, data analysis and selected proprietary tools into a bundled operating model that can manage both brand and performance objectives. As part of Serviceplan Group, it also benefits from network scale, broader creative and consulting capabilities, and geographic reach that support multinational account servicing and cross-sell.
Category differentiation
Mediaplus is a media agency and consultancy, not a standalone DSP, SSP or consumer media platform. It should be distinguished from pure adtech vendors by its service-led operating model, even though it uses proprietary analytics and AI tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mediaplus is a German-headquartered media agency and consultancy within Serviceplan Group. Its core business is advising brands on media strategy, planning and buying, while also offering adjacent services in performance marketing, retail media, social media marketing, creative-media integration, PR, brand strategy, audio, commerce platform consulting and search visibility consulting for generative engines. The group also promotes proprietary AI-enabled capabilities such as House of AI and Data & AI to support cross-channel optimisation and measurement. The company makes money primarily from service fees tied to managed media planning and activation, supplemented by consulting retainers, project fees and media-related remuneration linked to spend or outcomes. Its paying customers are businesses rather than consumers, especially enterprise brand marketers, performance teams, e-commerce leaders, CMOs and communications teams seeking outsourced media expertise and data-led campaign execution.
Company news briefing
Briefing updated:
Mediaplus continues to anchor Serviceplan Group's growth, generating €378 million in fee revenue (up 2.7%) while driving international expansion. The agency secured third place in Germany's H1 2026 new business ranking with nine client wins and a net volume of USD 37 million. Mediaplus actively manages major multi-channel campaigns, including Takko Fashion's extensive Fall/Winter campaign spanning linear TV, streaming, OOH, and digital, as well as Ehrmann's launch via Seven.One Media's newly expanded live addressable TV 'Pause Ad' format.
Business model & monetisation
The company monetises mainly through managed service fees for media planning, buying, optimisation and consulting. Commercial mechanisms include retainers, project-based fees, performance-linked compensation and media-related commissions or margins on inventory negotiations. Additional revenue comes from specialised services such as retail media operations, social activation, PR, analytics, AI-enabled optimisation and commerce platform implementation.
- Media planning and buying services
- Service fees, retainers and media-related remuneration
- Performance marketing and programmatic activation
- Managed service fees and outcome-linked compensation
- Data, analytics and AI-enabled optimisation
- Consulting and specialist service fees
- Retail media operations
- Managed service fees
- Strategy, PR and commerce consulting
- Project fees and retainers
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Media Channel
Featured market maps
- Media Agencies Landscape (Germany)
A structural overview of Media Agencies operating in Germany, grouped by their global Holding Groups and independent status.
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Hornbach Builds Working 35mm Camera from Hardware Store Supplies
Creative Campaign · Recorded impact score: 1/5
Hornbach's new campaign, 'Built from Hardware Store Supplies,' showcases a series of films shot on a fully functional 35mm film camera constructed entirely from items sold in its stores. Created by HeimatTBWA\, the campaign includes two main films and a behind-the-scenes documentary. Five makers from Europe built the camera over seven days at a Hornbach store in Bucharest, using a magnifying glass for the lens, a cement mixer to drive the film, and a cut-open organic waste bin as a lens hood. The campaign aims to demonstrate the breadth of Hornbach's product range and celebrate the maker spirit, contrasting with AI-generated imagery. It was developed over 1.5 years following a decade-long idea period, timed with the #HornbachCamera project.
- Hornbach and HeimatTBWA\ built a working 35mm film camera entirely from hardware-store products.
- The camera was constructed by five European makers in seven days at a Hornbach store in Bucharest.
Kölln assigns media account to Mediaplus Hamburg
Agency & Consultancy · Recorded impact score: 2/5
German food manufacturer Peter Kölln has appointed Mediaplus Hamburg to handle its media planning and buying after a competitive pitch. The agency will develop an integrated digital-first strategy for the traditional brands Kölln and Mazola, focusing on brand building and activation around relevant purchase occasions. Mediaplus will collaborate with creative agency virral on campaign development. The partnership aims to strengthen Kölln's market leadership in the cereal market and revitalize the Mazola edible oil brand, particularly among younger audiences. The first joint campaigns are scheduled to launch in September 2026.
- Peter Kölln awarded its media account to Mediaplus Hamburg following a pitch.
- Mediaplus Hamburg will handle media planning and buying for the Kölln and Mazola brands.
Takko launches Fall/Winter TV campaign with Michelle Hunziker
Brand Marketing · Recorded impact score: 3/5
Takko Fashion launches its Fall/Winter 2026/27 campaign featuring Michelle Hunziker. The campaign, described as more extensive than previous ones, includes linear TV spots (20-second) from September 10 on channels like RTL, Sat.1, ProSieben, Vox, RTL Zwei, Kabel Eins, sixx, and Sat.1 Gold, plus streaming (Prime Video, Netflix, RTL+, Joyn, HBO Max, Disney+) via Mediaplus, online, print, social media (Facebook, Instagram), and OOH/DOOH. The company aims to strengthen its 'Quality Fashion Discounter' positioning and increase brand awareness. Meanwhile, Takko's planned sale by its hedge fund owners reportedly failed; CFO Stefan Macheleidt and Senior Marketing Director Matthias Lueg have left the company. Takko reported net revenue of €1.283 billion for FY2025/26.
- Takko launches 20-second TV spot on September 10, 2026 across German broadcasters.
- Michelle Hunziker is featured in Takko's Fall/Winter campaign, showcasing six looks.
Swiss Post Advertising Launches Campaign for Cross-Moments Product
Platform · Recorded impact score: 2/5
Swiss Post Advertising has launched the second wave of its 'Kein Zufall' (Not a Coincidence) campaign in collaboration with the creative agency Brinkertlück. The campaign showcases four new subjects (dog owners, roller skaters, hobby-horsing enthusiasts, and pilates fans) to demonstrate how niche target groups can be precisely reached. This initiative promotes Swiss Post Advertising's proprietary 'Cross-Moments-Advertising' product, which leverages audience data across multiple channels. The multi-channel campaign is running programmatically and via digital, social media, print, DOOH, and Spotify across German- and French-speaking Switzerland. Media planning for the campaign is handled by Mediaplus Suisse.
- Swiss Post Advertising launched the second wave of its 'Kein Zufall' campaign to market its 'Cross-Moments-Advertising' offering.
- The campaign was developed in partnership with the agency Brinkertlück.
Serviceplan posts slight growth; Mediaplus up 2.7%
Agency & Consultancy · Recorded impact score: 4/5
The Serviceplan Group reported a fee revenue of €873 million for fiscal year 2025/26, a 1% increase from €866 million the prior year. Mediaplus remained the group's primary revenue driver, generating €378 million (up 2.7% year-on-year) and contributing over 40% of group fee revenue; German Mediaplus revenue was €267 million (also +2.7%). Serviceplan highlights international expansion for Mediaplus (new Singapore JV with The Media Shop, rebuilt China operations, UK House of Communication, nearshoring hubs) and leadership hires to support growth. The group is investing in AI-led offerings including the Momentum unit with MediaMarktSaturn (~120 staff), Plan.Net’s new “Agentic AI” unit for enterprise transformation, Plus.AI and a House of AI, and the Behave.AI unit led by Global CDO Karin Immenroth. Management frames the results as stable foundation for future profitable growth.
- Serviceplan Group reported fee revenue of €873 million for fiscal year 2025/26, up 1% from €866 million the prior year.
- Mediaplus generated €378 million in fee revenue in 2025/26, up 2.7% year-on-year and representing over 40% of group fee revenue; German revenue was €267 million (+2.7%).
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Questions about Mediaplus
What is Mediaplus?
Mediaplus is a media agency and consultancy within Serviceplan Group that provides media planning, buying, analytics, performance marketing and related advisory services to brands.
Who uses Mediaplus?
Its customers are mainly enterprise advertisers, brand teams, performance marketers, e-commerce leaders, communications teams and other business-side marketing organisations.
How does Mediaplus make money?
It earns revenue chiefly from managed service fees, retainers, project work and media-related remuneration tied to planning, buying, optimisation and specialist consulting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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