MAI Group

The company operates as a holding-led network of specialist digital agencies providing consulting, design, implementation and optimisation services across marketing automation, CRM, UX, performance marketing and e‑commerce. Value is created by combining strategy, data, creative, technology integration and ongoing optimisation into cohesive programmes that improve clients’ lead generation, conversion, customer experience and compliance (e.g., accessibility). It leverages in-house technology components such as semantic search and lead management stacks, integrated with client CMS, PIM and CRM systems, but these are delivered primarily as part of broader service engagements rather than as a standalone SaaS product. The buy-and-build structure allows cross-selling of capabilities across the group’s client base and aggregation of agency revenues under one platform backed by private equity.

MAI Marketing Automation Intelligence GmbH is a Germany-based digital agency group and buy-and-build platform focused on marketing automation, CRM, user experience, performance marketing and e‑commerce implementation. Formed in 2022 with backing from AUCTUS Capital Partners, it consolidates multiple specialist agencies (_crsd, DIGITALBERATUNG, eresult, KAMANO, klaro media, LEONEX, mediaworx, xpose360) under one holding structure and reports internet agency revenues of around €31m.

The group designs and implements data-driven marketing and CX solutions for corporate and mid-sized clients, including semantic/AI-powered search, lead generation and automation, CRM strategy and training, conversion-rate optimisation, content audits and accessibility consulting. Revenue is generated primarily from professional services projects, retainers and implementation engagements, with occasional partner or affiliate revenue-sharing models attached to performance-driven campaigns and technology partnerships.