xpose360
German digital marketing agency for SEO, paid media and affiliate growth.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- xpose360 GmbH
- Entity type
- COMPANY
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- xpose360.de
What xpose360 does
xpose360 operates a service-led digital marketing model. It wins business from companies that outsource customer acquisition, channel management and marketing analytics, then delivers execution through specialist teams across SEO, paid media, affiliate and related disciplines. Value is created by improving traffic, conversions, sales and partner programme efficiency for clients. The proprietary Performance360 platform supports measurement, attribution and billing inside its affiliate and performance services, reinforcing client retention and operational control rather than functioning as a broad standalone software business.
Category differentiation
xpose360 is a digital marketing agency and service provider, not a standalone DSP, SSP or ad network. Its proprietary tracking tool supports agency delivery rather than defining the company as a pure software platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
xpose360 GmbH is a German digital marketing agency focused on managed services for businesses, particularly e-commerce brands and other companies buying digital growth services. Its service mix covers SEO, paid media, affiliate marketing, influencer marketing and digital analytics. The company also operates a proprietary web-based tracking and reporting tool, Performance360, used within affiliate and performance marketing programmes for attribution and billing. The business generates revenue primarily through agency retainers, project fees and performance-linked commercial models tied to measurable outcomes such as leads and sales. xpose360 serves SME and enterprise clients in Germany and Europe, with a clear concentration on e-commerce and performance marketing use cases. It is active as part of the MAI Group and remains an operating agency brand rather than a standalone software vendor.
Company news briefing
Briefing updated:
MAI xpose360 is formalising its Generative Engine Optimisation (GEO) framework by leading industry dialogues on "Open Attribution" and LLM-visibility metrics, highlighted at its recent Partner Marketing Event. The agency is specifically targeting the energy sector, advocating for a transition from traditional CPA models toward content-driven commerce to mitigate rising acquisition costs in AI-influenced customer journeys. These initiatives, supported by new strategic whitepapers on diversified publisher mixes, reinforce the subsidiary’s focus on high-authority growth channels whilst ensuring operational compliance with the EU AI Act’s mandatory disclosure requirements for AI-generated content.
Business model & monetisation
xpose360 monetises through managed-service fees anchored in monthly retainers, scoped project work and performance-based pricing within affiliate marketing. Its eCommerce Suite packages multiple channel services into integrated client engagements, while Performance360 enables precise tracking, attribution and billing that supports value-based charging for performance programmes. Revenue is therefore driven mainly by service fees, with a secondary contribution from outcome-linked compensation tied to leads, sales and partner activity.
- Digital marketing retainers
- Managed service fees for SEO, paid media, affiliate and analytics
- Project and audit work
- One-off consulting and implementation fees
- Performance-based affiliate compensation
- Outcome-linked fees tied to leads or sales
- Tracking and reporting platform access
- Platform-enabled service value and billing support
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Travel Affiliate Marketing 2026: Why Last Click No Longer Suffices
Affiliate Marketing · Recorded impact score: 2/5
MAI xpose360 has released a whitepaper arguing that affiliate marketing in the travel sector must move beyond last-click attribution. As travel customer journeys become more complex, bookings often result from multiple touchpoints including search engines, social media, creators, comparison portals, blogs, and AI-based search systems. According to the MAI xpose360 Affiliate-Marketing-Trendreport 2026, 71% of surveyed advertisers rank affiliate among their strongest sales channels. However, a survey of nine travel advertisers shows incrementality is often only estimated rather than precisely measured. An analysis of about 5,000 'Best Product' prompts reveals that affiliate and product review pages are highly visible in AI-generated answers. The report recommends measuring assisted conversions and incrementality, managing publishers by function, monitoring AI visibility, providing publishers with better data, and integrating creators into affiliate programs.
- MAI xpose360 published the whitepaper 'Travel – Affiliate-Marketing: Mehr als der letzte Klick'.
- 71% of surveyed advertisers in the MAI xpose360 Affiliate-Marketing-Trendreport 2026 count affiliate marketing among their strongest revenue channels.
MAI xpose360 and Thalia: Systematic Marketing Webinar
Affiliate & Performance Marketing · Recorded impact score: 1/5
MAI xpose360 and Thalia will present a webinar titled “Marketing with System: How we translate measures into clear growth strategies” on 27 August 2026 (11:00–12:00 CET). Presenters Franziska Kalchschmid (Senior Affiliate & Events Manager, MAI xpose360) and Eva Möritz (Manager Online Marketing, Thalia) will showcase the Thalia case: how affiliate/partner marketing is integrated with category management, retail media and brand/content to become a strategic growth channel. The session covers prioritization, target-linked remuneration, measurable growth, sustainable new-customer acquisition and flexible marketing roadmaps. The article (published 2026-08-17) is hosted on affiliateBLOG.de, a project of xpose360 GmbH.
- A webinar featuring MAI xpose360 and Thalia is scheduled for 27 August 2026 from 11:00 to 12:00 CET.
- Presenters are Franziska Kalchschmid (Senior Affiliate & Events Manager at MAI xpose360) and Eva Möritz (Manager Online Marketing at Thalia).
Synatix Acquires Preisvergleich.de
M&A · Recorded impact score: 2/5
Synatix Unternehmensgruppe has acquired the long-established German comparison portal Preisvergleich.de, adding it to its portfolio which already includes KREDIT.DE. The acquisition is presented as a strategic expansion to strengthen Synatix's position as an independent challenger in the German online comparison market and to offer consumers more independent and transparent comparison options for purchase and financial decisions. The move is positioned as further integration of Preisvergleich.de into Synatix's existing structures and experience.
- Synatix Unternehmensgruppe has acquired the comparison portal Preisvergleich.de.
- Preisvergleich.de will join Synatix's existing portfolio, which also includes KREDIT.DE.
LLMs and Zero-Click: Affiliate Measurement Challenge
Affiliate Marketing & LLM Measurement · Recorded impact score: 3/5
This article (published 2026-08-20 on affiliateBLOG.de by Katharina Hörmann) examines how large language models (LLMs) and 'zero-click' product research are reshaping affiliate and partner marketing. Based on a live Affiliate TalkxX podcast (Episode 76) recorded at the MAI xpose360 Partner Marketing Event, host Julian Weiß and guests Benjamin Gromann (Tradedoubler), Yann Dutertre (Awin) and André Kögler (impact.com) discuss how AI answers turn publishers into citation sources, creating measurement and monetization gaps. They highlight the need for LLM-visibility metrics (citations) and evaluate approaches such as prompt simulation, specialist tooling and the Open Attribution effort, debating probabilistic versus deterministic LLM-attribution. Emerging compensation experiments—pay-per-citation, pay-per-view and pay-per-content—are discussed as complements to classic CPO, along with operational challenges from dynamic LLM outputs and early market signals on channel value.
- Article published 2026-08-20 on affiliateBLOG.de by Katharina Hörmann.
- Summarizes live Affiliate TalkxX Episode 76 recorded at the MAI xpose360 Partner Marketing Event (podcast with industry panel).
Podcast: AI Visibility and Affiliate Marketing Future
Affiliate & Performance Marketing · Recorded impact score: 2/5
Episode 75 of the Affiliate TalkxX podcast (published 2026-08-07) features a live discussion about the role of affiliate and partner marketing in an AI-driven digital landscape. Host Julian Weiß speaks with guests Benjamin Gromann (Tradedoubler), Yann Dutertre (Awin) and André Kögler (impact.com / APMC). The episode covers market data from the Affiliate & Partner Marketing Council (APMC) showing affiliate channels influence roughly 25% of transactions when all touchpoints are considered (about 12.5% last-click), the growing importance of publisher content for Large Language Models (LLMs), the emergence of LLM “citations” as a new visibility metric, and the need for new upper-funnel valuation and commission models (e.g., WKZ models) to capture non-last-click value.
- Episode 75 of Affiliate TalkxX was published on 2026-08-07 and is a live podcast about AI visibility and affiliate marketing.
- Guests on the episode included Benjamin Gromann (Tradedoubler), Yann Dutertre (Awin) and André Kögler (impact.com); Julian Weiß hosted.
Explore company relationships
Questions about xpose360
What is xpose360?
xpose360 is a German digital marketing agency that provides SEO, paid media, affiliate marketing, influencer marketing and analytics services for business clients.
Who uses xpose360?
Its users are businesses, especially e-commerce companies, online retailers, advertisers and brands that need outsourced digital acquisition and performance marketing support.
How does xpose360 make money?
It makes money through agency retainers, project fees and performance-based compensation, supported by proprietary tracking and reporting for affiliate and analytics work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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