Digital Group
Spanish full-service digital marketing and consulting agency.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Spain
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- digitalgroup.com
What Digital Group does
Digital Group operates as a multi-service agency and consultancy. It creates value by combining channel execution, analytics, UX, creative and strategic advisory into integrated client engagements. Rather than selling a standalone software platform, it packages specialist labour, planning, campaign management, optimisation and consulting into recurring and project-based relationships for brands, retailers and other businesses.
Category differentiation
This is a Spanish digital marketing agency group, not a generic technology holding company or a standalone SaaS advertising platform. It competes with integrated digital agencies rather than DSP, SSP or CRM software vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Digital Group is a Spanish digital marketing and consulting agency serving brands and businesses with managed services across paid media, SEO, social media, ecommerce and marketplace support, UX/CRO, analytics, inbound marketing, creative production, offline advertising and digital consulting. Its model is service-led rather than software-led, with campaign planning, execution, optimisation and advisory work delivered by specialist teams. The company makes money through retainers, project fees and some performance-linked engagements. Its customers are businesses and advertiser brands that want outsourced support for acquisition, brand building, conversion optimisation and digital transformation. The business has expanded its capabilities through acquisitions in Portugal and Spain, particularly in paid social, analytics, SEO and digital agency services.
Company news briefing
Briefing updated:
Digital Group has expanded its service capabilities through the acquisition of digital agency Kanlli, strengthening its specialised expertise in SEO, analytics, and social strategy. Concurrently, the firm has integrated into the WeRock advertising group, maintaining its position as a leading independent digital agency in Spain. These developments coincide with a strategic focus on optimising web presence for AI-driven search environments, reinforcing the company's commitment to digital transformation and performance marketing within the Spanish sector.
Business model & monetisation
Digital Group primarily monetises through managed-service retainers and project fees. Ongoing services such as media management, SEO, social media, analytics and inbound marketing are sold on monthly or quarterly retainers, while consulting, UX/CRO, creative work and transformation projects are sold on scoped fees. Some engagements may include performance-linked pricing, but the dominant model is service fee and retainer-based agency revenue.
- Managed digital media services
- Service retainers and campaign management fees
- SEO and social media services
- Monthly retainer
- Consulting and UX/CRO projects
- Project-based fee
- Creative production
- Scoped production fee
- Offline media planning and buying
- Service fee or planning fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| SEM & Paid Social Planner(Mid-Level) | Marketing & Growth | Madrid | |
| SEM and Paid Social Performance Lead(Lead) | Marketing & Growth | Madrid | |
| Head of Display & Programmatic(Director) | Marketing & Growth | Madrid | |
| Digital Media Planner (Display – RTB)(Mid-Level) | Marketing & Growth | Madrid |
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Questions about Digital Group
What is Digital Group?
Digital Group is a Spanish full-service digital marketing and consulting agency offering managed services across media, SEO, social, ecommerce, analytics, UX/CRO, creative and consulting.
Who uses Digital Group?
Its clients are businesses, brands, retailers and marketing teams that need outsourced support for digital acquisition, conversion improvement, ecommerce growth and broader digital strategy.
How does Digital Group make money?
It earns revenue mainly from service retainers and project fees for managed marketing, consulting, creative and optimisation work, with some engagements potentially linked to performance outcomes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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