Digital Group

Digital Group operates as a multi-service agency and consultancy. It creates value by combining channel execution, analytics, UX, creative and strategic advisory into integrated client engagements. Rather than selling a standalone software platform, it packages specialist labour, planning, campaign management, optimisation and consulting into recurring and project-based relationships for brands, retailers and other businesses.

Digital Group is a Spanish digital marketing and consulting agency serving brands and businesses with managed services across paid media, SEO, social media, ecommerce and marketplace support, UX/CRO, analytics, inbound marketing, creative production, offline advertising and digital consulting. Its model is service-led rather than software-led, with campaign planning, execution, optimisation and advisory work delivered by specialist teams.

The company makes money through retainers, project fees and some performance-linked engagements. Its customers are businesses and advertiser brands that want outsourced support for acquisition, brand building, conversion optimisation and digital transformation. The business has expanded its capabilities through acquisitions in Portugal and Spain, particularly in paid social, analytics, SEO and digital agency services.