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Mediaocean: Marketers Boost AI and CTV but Tech Lags

A Mediaocean 2026 Advertising Outlook report finds advertisers are shifting budgets toward Connected TV (CTV), digital video, social and AI-driven media, but face an "execution gap" caused by fragmented technology and poor data quality. The report cites that 63% of brands plan to increase CTV/digital video spend, social is slightly above 60%, and AI-driven media adoption exceeds 50%. While generative AI is viewed as the top consumer trend, only 43% of marketers use AI for high-level research and just 19% use it for campaign orchestration. Over 40% cite data quality and system-connection issues as major hurdles; 86% prioritize cross-channel orchestration but only ~10% have unified systems. Sustainability tracking is emerging (about one in six marketers).

Google launches Flow and Veo 3 AI filmmaking tools

Google launched Flow, an AI filmmaking tool built on its Veo 3 video model and integrated with Imagen and Gemini, to let creators generate cinematic video (including native audio) from text prompts. Flow includes features such as Camera Controls, Scenebuilder, Asset Management and a showcase called Flow TV. Google began rolling access on May 20 for Google AI Pro and Ultra subscribers in the U.S., with Ultra offering higher limits and Veo 3’s full audio capabilities. Early testing has shown Veo 3 can produce realistic but fabricated scenes and invented dialogue, raising brand-safety and deepfake concerns. A current limitation: extending clips via Scenebuilder appears to revert audio generation to the older Veo 2 model, losing Veo 3 native audio.

How-to: Individualized Targeting with Automated Ads

An Online article explains how advertisers can use automation to personalize messaging at scale in Google Ads. It reviews Responsive Search Ads and Responsive Display Ads, showing how multiple assets are contextually combined. It covers automated tweaks such as Keyword Insertion and location placeholders to tailor text to search intent and user location. Countdown ads and IF-THEN rules enable time-sensitive and audience-driven customization. The piece also explains feed-based ads, which assemble ads from data feeds via a shared template, with a default text fallback for mismatches. It describes how to provide feeds to Google Ads—CSV uploads, sources like Google Sheets or FTP/SFTP, and a minimum six-hour sync interval. The article warns that automation can add complexity and data-history loss when pausing campaigns, while noting potential future enhancements including API integrations and weather-based conditions.