Digital Media Planner (Display – RTB)

Digital Media Planner

Manages marketing campaigns, focusing on optimizing performance and audience engagement. Uses digital marketing tools to plan, execute, and analyze campaigns, with challenges including maximizing ROI and targeting effectively.

Manage and optimize programmatic advertising campaigns across multiple DSPs, monitoring bid strategies and performance data to maximize ROI while ensuring brand safety and viewability.

Manages media buying strategies to optimize ad placements and performance across digital channels, leveraging analytical skills and market knowledge to maximize ROI. Focuses on campaign efficiency and performance tuning.

Plans and executes SEM and paid social campaigns, managing budgets and optimizing performance. Collaborates with teams to deliver effective digital advertising solutions.

Leads SEM and paid social performance campaigns, driving digital marketing strategy and execution. Focuses on optimizing paid media across search and social platforms to achieve client KPIs.

Leads the display and programmatic advertising department, overseeing strategy, team management, and client relationships. Drives innovation and performance across programmatic channels.