NBT
NBT is a south Korean mobile adtech company focused on rewarded lock-screen inventory.
Analyst Perspective
NBT INC. is a South Korean mobile advertising company operating consumer-facing and partner-integrated advertising products. Its best-known product, CashSlide, turns the smartphone lock screen into ad inventory and rewards users for engagement, while Addison Offerwall provides rewarded advertising placements inside partner applications. In practice, NBT sits between advertisers seeking mobile performance and app or owned-media environments supplying incentivised user attention. The company makes money from advertiser spending on mobile campaigns, particularly performance-oriented and incentivised formats. Its customers appear to include brands, agencies, app publishers, and platform partners that want high-visibility mobile placements or monetisation tools, while end users interact with the ad experiences through reward-based mechanics rather than paying directly.
Analyst Signal Briefing
Updated: 2 Jul 2026NBT continues to execute its growth strategy under CEO Park Soo-geun, focusing on market expansion and the ongoing integration of its previous acquisitions, Friday 6pm and Reand Company. The company has recently formalised its governance schedule, issuing notices for its 14th Annual General Meeting and an Extraordinary General Meeting. Additionally, NBT has launched 'Dive', a new onboarding programme designed to professionalise internal talent integration as the organisation continues to scale its operations.
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Key insights about NBT
Category Differentiation
This NBT is the South Korean listed mobile advertising company behind rewarded lock-screen and offerwall products, not another business using the NBT acronym. It should be understood as a mobile adtech and media monetisation company rather than a generic software vendor.
NBT: About
NBT operates a mobile advertising model built on two supply sources: owned consumer inventory and integrated partner inventory. It creates value by converting high-attention mobile surfaces, such as lock screens and offerwalls, into monetisable ad placements, then matching that inventory with advertiser demand for engagement and performance outcomes. The business therefore combines elements of adtech infrastructure, media monetisation, and performance advertising intermediation.
How NBT Works & Monetises
Business model analysis and core revenue streams
NBT primarily monetises through advertising spend flowing through its owned lock-screen inventory and its partner-integrated offerwall products. Commercially, this likely takes the form of campaign-based revenue tied to impressions, clicks, installs, actions, or other performance outcomes, alongside revenue-share arrangements with partner apps that integrate its rewarded ad units. The model is therefore a mix of media monetisation and performance-based advertising economics rather than pure SaaS licensing.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
Verified structural categorizations from the graph
NBT: Key Competitors & Alternatives
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Recent Signals (NBT)
새로운 시작을 위한 첫 여정 ‘Dive’ 신규 입사자 온보딩 프로그램
NBT는 신규 입사자를 위한 온보딩 프로그램 'Dive'를 시작했습니다.
Read original sourceCompany Leadership and Acquisitions
The current version mentions the CEO as 박 수 근 and highlights recent acquisitions including 금요일여섯시 and 리앤드컴퍼니 in 2021. It also outlines various partnerships and expansions in the market.
Read original source임시주주총회 소집공고 (25.10.24)
Announcement for the Extraordinary General Meeting scheduled for October 25, 2024.
Read original sourceNBT: Frequently Asked Questions
What is NBT?
NBT is a South Korean mobile advertising company that monetises rewarded lock-screen and offerwall ad inventory.
Who uses NBT?
Advertisers, agencies, app publishers, and platform partners use NBT to buy or monetise mobile advertising placements.
How does NBT make money?
NBT earns advertising revenue from campaign spend on its owned lock-screen inventory and partner-integrated rewarded ad products.
Company Facts
- Founded
- 2012
- Headquarters
- 14F, Tower 1, Majestar-City, 12 Seocho-daero 38-gil, Seocho-gu, Seoul, South Korea
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- nbt.com