NBT

NBT operates a two-sided adtech platform and a set of owned media properties. On the B2B side, it runs an offerwall network integrated via SDK or technical links into third-party apps and platforms. Advertisers and agencies buy rewarded performance campaigns (installs, registrations, actions), and NBT manages campaign delivery, audience targeting and reward settlement. Publisher partners receive a revenue share (reported c.70% of advertiser spend), while NBT retains the remainder as gross margin for operating the network and technology.

On the consumer side, NBT controls several reward and content apps that function as attention channels and traffic sources. These apps are monetised by selling advertising placements, integrating offerwall missions and linking shopping or affiliate offers into a proprietary points economy. NBT captures the margin between advertiser/commerce spend and any rewards or incentives granted to users. Value is created for advertisers by providing performance-focused, high-engagement rewarded inventory; for publishers by enabling incremental monetisation of traffic without building their own offerwall stack; and for consumers by providing rewards for attention and activity.

NBT Inc. is a South Korean adtech company focused on rewarded advertising and mobile app monetisation. It operates an offerwall network that embeds reward-based advertising missions inside partner apps and platforms, and runs a portfolio of consumer reward and content apps that surface ads and commerce offers in exchange for user points.

The company generates revenue primarily from advertisers and agencies purchasing performance campaigns and user-acquisition media, with spend routed through its offerwall network and owned apps. It shares a majority of offerwall revenue with publisher partners and retains the remainder as margin, while monetising its own consumer apps through advertising inventory, affiliate and shopping commissions, and sponsored offers. Its direct paying customers are advertisers, agencies and commerce partners; app users receive points rather than paying fees.