NBT
South Korean mobile adtech company focused on rewarded lock-screen inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NBT Co., Ltd.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 14F, Tower 1, Majestar-City, 12 Seocho-daero 38-gil, Seocho-gu, Seoul, South Korea
- Company size
- 50–200
- Market role
- AdTech Vendor
- Ticker
- 236810
- Official website
- nbt.com
What NBT does
NBT operates a mobile advertising model built on two supply sources: owned consumer inventory and integrated partner inventory. It creates value by converting high-attention mobile surfaces, such as lock screens and offerwalls, into monetisable ad placements, then matching that inventory with advertiser demand for engagement and performance outcomes. The business therefore combines elements of adtech infrastructure, media monetisation, and performance advertising intermediation.
Category differentiation
This NBT is the South Korean listed mobile advertising company behind rewarded lock-screen and offerwall products, not another business using the NBT acronym. It should be understood as a mobile adtech and media monetisation company rather than a generic software vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
NBT INC. is a South Korean mobile advertising company operating consumer-facing and partner-integrated advertising products. Its best-known product, CashSlide, turns the smartphone lock screen into ad inventory and rewards users for engagement, while Addison Offerwall provides rewarded advertising placements inside partner applications. In practice, NBT sits between advertisers seeking mobile performance and app or owned-media environments supplying incentivised user attention. The company makes money from advertiser spending on mobile campaigns, particularly performance-oriented and incentivised formats. Its customers include brands, agencies, app publishers, and platform partners that want high-visibility mobile placements or monetisation tools, while end users interact with the ad experiences through reward-based mechanics rather than paying directly.
Company news briefing
Briefing updated:
NBT continues to execute its growth strategy under CEO Park Soo-geun, focusing on market expansion and the ongoing integration of its previous acquisitions, Friday 6pm and Reand Company. The company has recently formalised its governance schedule, issuing notices for its 14th Annual General Meeting and an Extraordinary General Meeting. Additionally, NBT has launched 'Dive', a new onboarding programme designed to professionalise internal talent integration as the organisation continues to scale its operations.
Business model & monetisation
NBT primarily monetises through advertising spend flowing through its owned lock-screen inventory and its partner-integrated offerwall products. Commercially, this likely takes the form of campaign-based revenue tied to impressions, clicks, installs, actions, or other performance outcomes, alongside revenue-share arrangements with partner apps that integrate its rewarded ad units. The model is therefore a mix of media monetisation and performance-based advertising economics rather than pure SaaS licensing.
- Owned lock-screen advertising inventory
- Advertising campaign spend on direct mobile placements
- Partner app offerwall monetisation
- Revenue share or take-rate on rewarded campaigns
- Performance advertising campaigns
- CPI/CPA/performance-based buying
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Campaign Manager(Mid-Level) | Advertising Business | Remote | |
| DevOps Engineer(Mid-Level) | Software Engineering | Remote | |
| Frontend Engineer @AdiSON(Mid-Level) | Software Engineering | Remote | |
| Backend Engineer @AdiSON(Senior) | Software Engineering | Remote | |
| Backend Engineer @Cashslide(Mid-Level) | Software Engineering | Remote |
Explore company relationships
Questions about NBT
What is NBT?
NBT is a South Korean mobile advertising company that monetises rewarded lock-screen and offerwall ad inventory.
Who uses NBT?
Advertisers, agencies, app publishers, and platform partners use NBT to buy or monetise mobile advertising placements.
How does NBT make money?
NBT earns advertising revenue from campaign spend on its owned lock-screen inventory and partner-integrated rewarded ad products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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