Criteo

Criteo operates a multi-sided adtech model. On the demand side, it provides DSP and self-serve campaign tools for brands and agencies to buy performance and retail media. On the supply side, it provides SSP and retail media monetisation tools that help publishers, retailers and marketplaces sell and optimise ad inventory. It also commercialises commerce audience data and measurement capabilities, creating value by linking shopper intent, inventory access and sales attribution within one platform.

Criteo is a public advertising technology company best known for building a commerce media platform for the open internet. Its platform connects retailer and commerce data with media buying, retail media monetisation, publisher supply and measurement tools. The company sells software and media activation capabilities to brands, agencies, retailers, marketplaces, publishers and media owners across display, video, native, retail media and selected CTV and social workflows.

Criteo makes money primarily by taking a share of advertiser media spend and by charging for access to self-serve and monetisation tools embedded in its platform. Its current strategy centres on unifying demand-side buying, retail media technology, supply-side monetisation and commerce audiences, with SKU-level attribution and closed-loop sales measurement as a core commercial differentiator.