Criteo
Commerce media platform for retail advertising and open internet activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Criteo S.A.
- Entity type
- COMPANY
- Founded
- 2005
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Ticker
- CRTO
- Official website
- criteo.com
What Criteo does
Criteo operates a multi-sided adtech model. On the demand side, it provides DSP and self-serve campaign tools for brands and agencies to buy performance and retail media. On the supply side, it provides SSP and retail media monetisation tools that help publishers, retailers and marketplaces sell and optimise ad inventory. It also commercialises commerce audience data and measurement capabilities, creating value by linking shopper intent, inventory access and sales attribution within one platform.
Category differentiation
Criteo is an independent commerce media and adtech platform, not a retailer, marketplace or creative agency. It differs from pure DSPs by also operating SSP, retail media and commerce audience capabilities.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Criteo is a public advertising technology company best known for building a commerce media platform for the open internet. Its platform connects retailer and commerce data with media buying, retail media monetisation, publisher supply and measurement tools. The company sells software and media activation capabilities to brands, agencies, retailers, marketplaces, publishers and media owners across display, video, native, retail media and selected CTV and social workflows. Criteo makes money primarily by taking a share of advertiser media spend and by charging for access to self-serve and monetisation tools embedded in its platform. Its current strategy centres on unifying demand-side buying, retail media technology, supply-side monetisation and commerce audiences, with SKU-level attribution and closed-loop sales measurement as a core commercial differentiator.
Company news briefing
Briefing updated:
Criteo is progressing with its corporate redomiciliation to the United States scheduled for January 2027 while expanding regional reach through a reseller partnership with Tyroo. Concurrently, the company is scaling its integration within OpenAI's ChatGPT Ads across European markets, reporting strong early click-through rates and high customer acquisition for consultation-heavy categories as part of OpenAI's ad tech partner network.
Business model & monetisation
Criteo primarily monetises through ad spend-based pricing across performance and programmatic campaigns, including CPC, CPM and CPA structures, with a take-rate on advertiser spend. It also monetises via SaaS-like platform access for self-serve and retail media tooling, plus monetisation and yield solutions sold to retailers, marketplaces and media owners. Additional revenue is supported by audience data, measurement and premium retail media placements tied to high-intent commerce environments.
- Advertiser media spend on performance and programmatic campaigns
- Percentage take-rate on CPC/CPM/CPA media spend
- Retail media platform and monetisation solutions
- Platform fees and spend-linked monetisation
- Supply-side monetisation via Commerce Grid
- Programmatic monetisation and take-rate
- Self-serve advertising tools
- Usage-based platform spend
- Audience data and measurement capabilities
- Bundled platform value or add-on commercial terms
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Criteo SA
IAB vendor record: 91
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
- Indexed sellers.json entries
- 2,085 · criteo.com
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Perion
Omnichannel adtech platform for advertisers, agencies and publishers.
Side-by-side comparisons
Subsidiaries & acquisitions
- BidSwitch
Programmatic middleware connecting buyers and sellers across digital advertising.
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Criteo SSP Recognized by Frost & Sullivan for Commerce Media Innovation
Recorded impact score: 2/5
Criteo's SSP has been recognized by Frost & Sullivan for innovation in commerce media, as announced in a new press release dated October 5, 2026.
OpenAI's Path to $25B Ad Revenue: Five Key Hurdles
Platform · Recorded impact score: 4/5
OpenAI's advertising business, launched seven months ago, is reportedly achieving a $1 billion annualized revenue run rate, with projections of $25 billion in ad revenue by end of this year and $100 billion by 2030. However, advertisers cite significant barriers to scaling spend beyond test budgets. Key challenges include inadequate measurement and attribution, rigid contract terms causing data and liability concerns, insufficient inventory, and the need to expand the advertiser base to include SMBs via integrations like Shopify. To support this growth, OpenAI is partnering with ad tech firms like Criteo and Kargo to broaden reach. Infrastructure development is also critical to meet demand. Industry observers note that OpenAI must address these issues to compete with established platforms like Google and Meta, especially given rising AI safety and privacy concerns.
- OpenAI's ad business has reached a $1 billion annualized revenue run rate seven months after launch.
- OpenAI projects $25 billion in ad revenue by end of this year and $100 billion by 2030.
Pomerantz Probes Criteo Over Securities Fraud Claims
Financials · Recorded impact score: 2/5
Pomerantz LLP has launched an investigation into Criteo S.A. on behalf of investors, focusing on potential securities fraud or unlawful business practices by the company and certain officers. The probe follows Criteo's Q2 2026 earnings report on August 5, 2026, which revealed an 11% year-over-year revenue decline, a 49% drop in net income, and a CFO change. The stock plummeted 23.88% on the news. Pomerantz encourages affected investors to contact the firm for potential class action involvement.
- Pomerantz LLP is investigating Criteo S.A. for possible securities fraud.
- Criteo's Q2 2026 revenue declined 11% year-over-year.
Assertive Yield Hires Shez Iqbal and Jack Watt
Hiring · Recorded impact score: 1/5
Assertive Yield, a provider of publisher monetization technology, announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. Iqbal brings over 20 years of experience in digital media and ad tech, having held senior roles at Criteo, Sabio, Sublime, LiveIntent, and Outbrain. Watt brings 13 years of ad tech experience, including a long tenure at MinuteMedia, with expertise in ad serving infrastructure and data strategy. These hires aim to strengthen Assertive Yield's technical and commercial capabilities across the app ecosystem and European markets, supporting its global growth strategy.
- Assertive Yield hired Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA.
- Iqbal has over 20 years of experience in digital media and ad tech, previously at Criteo, Sabio, Sublime, LiveIntent, and Outbrain.
Todd Parsons Named CEO of Blackstone-Owned Prodege
Leadership Appointment · Recorded impact score: 2/5
Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.
- Todd Parsons has been named CEO of Prodege, starting October 1.
- Prodege is backed by Blackstone and runs a consumer panel of over 125 million members.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Strategist Intern Italy & Iberia(Intern) | Commercial | Barcelona, Spain | |
| Senior Sales Manager Beauty & Luxury (12 months FTC)(Senior) | Commercial | London, United Kingdom | |
| BI Analyst Intern(Intern) | Analytics | Barcelona, Spain |
Explore company relationships
Questions about Criteo
What is Criteo?
Criteo is a public adtech company that operates a commerce media platform for media buying, retail media, supply monetisation and measurement.
Who uses Criteo?
Its paying customers include brands, agencies, retailers, marketplaces, publishers, media owners and SMB advertisers using self-serve tools.
How does Criteo make money?
It mainly earns a take-rate on advertiser spend and also monetises platform access, retail media technology and inventory monetisation tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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