Competitive Landscape
Competitors of Criteo
The leading market alternatives to Criteo in 2026 include Equativ, Kevel, The Trade Desk and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.
Direct Competitors
Verified direct market alternatives and primary competitors of Criteo.
Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
France · Est. 2012 · 501–1,000 team
API-first retail media and ad serving infrastructure provider.
505 S Duke St #500, Durham, NC, US · Est. 2010
Independent DSP for omnichannel programmatic advertising on the open internet.
US · Est. 2009 · 1,001–5,000 team
Retail media software for retailer monetisation and brand advertising.
201–500 team
Independent DSP for open-web programmatic advertising and audience intelligence.
United States · Est. 2006 · 501–1,000 team
Sell-side adtech platform for publisher monetisation and curated supply.
United States · Est. 2010 · 1,001–5,000 team
Microsoft’s ad platform for search, display, CTV and publisher monetisation.
United States · >5,000 team
Commerce media group for shopping traffic, publisher monetisation and retail ads.
123 Buckingham Palace Road, London, SW1W 9SH · Est. 1999 · 50–200 team
Companies in the same market segment
The following companies operate within the same market segment . Category assignment is verified; this does not imply a direct competitive relationship.
Retail media software for retailers building in-house ad networks.
Saarbrücker Str. 35, 10405 Berlin · Est. 2021 · <10 team
Spanish adtech and local media platform for data-driven advertising.
Plaza de las Cortes, 4, 28014 Madrid, Spain · Est. 2008 · 50–200 team
Performance adtech platform spanning search, contextual, video and publisher monetisation.
6320 Canoga AVE, STE 200, Woodland Hills, CA 91367, United States · Est. 1998 · <10 team
Social-style web ad formats and analytics for publishers and brands.
CAPTEEV SERVICE RGPD 10 RUE DE PENTHIEVRE 75008 PARIS · Est. 2023 · 10–49 team
Retail media platform linking in-store ad exposure to purchases.
Schaumainkai 87-91, 60596 Frankfurt am Main, Germany · Est. 2017
CTV-first programmatic adtech platform with DSP, SSP and managed services.
ul. Kielecka 41A/8, 02-530 Warsaw, Poland · Est. 2022 · 10–49 team
AI-first self-serve DSP for agencies and SMB advertisers.
United States · 10–49 team
Self-service programmatic supply curation platform for media buyers.
United States
+34 more companies in this market segment in the Knowledge Graph
Analyze all mapped platforms, market relationships, tech stacks, and live signals in the interactive Knowledge Space.
Explore the Market
Analyze Criteo's competitive landscape in depth.
Explore market relationships, verified capabilities, integration interfaces, and live signals in Polaris7.