Topsort
Retail media infrastructure software for marketplaces, retailers, brands, and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- topsort.com
What Topsort does
Topsort operates a B2B ad tech and software model. It provides a modular retail media stack to commerce platforms that want to create or expand advertising revenue streams, alongside demand-side tools for buyers and optimisation layers for monetisation teams. Value is created by reducing the technical complexity of launching ad infrastructure, improving auction efficiency, and enabling retailers and marketplaces to commercialise first-party commerce data across owned and external channels.
Category differentiation
Topsort is a B2B retail media and advertising infrastructure vendor, not a consumer shopping app or a retailer itself. It is best distinguished from general ad tech platforms by its commerce and retail-media-specific infrastructure focus.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Topsort is a private US ad tech company focused on retail media infrastructure for retailers, marketplaces, publishers, brands, and agencies. Its product suite includes software for ad serving, retail media network enablement, demand-side buying, supply-side monetisation, private marketplace deals, optimisation, analytics, and commerce data intelligence. The company positions itself as an integrated stack that helps commerce platforms launch and run advertising businesses across onsite, offsite, social, web, and in-store environments. The company makes money by selling software access to its platform and related modules, and likely by charging usage-based or transaction-linked fees tied to ad serving, auctions, media spend, and infrastructure consumption. Its direct paying customers are businesses rather than consumers, especially retailers and marketplaces building media networks, as well as advertisers and agencies buying inventory through its demand tools.
Company news briefing
Briefing updated:
Building on its Series A funding and global expansion, Topsort has further enhanced its commerce media infrastructure by introducing Universal Ads for video campaigns across CTV, streaming, and digital inventory, alongside OpenAI Ads integration for ChatGPT discovery. Additional platform updates include in-store campaign forecasting, scalable offsite geotargeting, and Render Events for improved ad reporting, continuing its focus on reducing operational complexity and scaling monetisation capabilities for marketplaces.
Business model & monetisation
The commercial model is primarily SaaS and infrastructure software, with platform access and module-based monetisation across ad serving, retail media enablement, analytics, and optimisation. The product data also supports likely usage-based charging tied to impressions, auctions, API calls, or spend processed, plus transaction-linked economics within its DSP and SSP workflows. In practice, Topsort combines subscription revenue with variable platform and media-transaction revenue.
- Retail media platform licensing
- Software Subscription
- Ad serving and infrastructure usage
- Pay-per-Use
- DSP and SSP transaction economics
- Percentage Take-Rate
- Optimisation and analytics modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Topsort Launches Universal Ads, OpenAI Ads Integration, and New Retail Media Infrastructure Guide
Recorded impact score: 4/5
Topsort's newsroom page has been updated with several new posts: 'Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video' (September 16, 2026), 'OpenAI Ads Are Now Available Through Topsort' (September 8, 2026), 'Retail Media Infrastructure vs. Retail Media Network: What’s the Difference?' (September 18, 2026), and 'How a Classified Marketplace, a Collectible Marketplace, and a Retail Marketplace, all scale Commerce Media with Topsort' (September 10, 2026). These announcements highlight new product features and educational content.
Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video
Recorded impact score: 4/5
Discover Topsort Universal Ads, a new offsite channel that enables vendors to launch video campaigns across CTV, streaming, and digital inventory with a unified workflow.
OpenAI Ads Are Now Available Through Topsort
Recorded impact score: 4/5
Extend your commerce media strategy into AI-powered discovery. Learn how marketplaces can enable OpenAI Ads through Topsort to reach shoppers in ChatGPT—without building new infrastructure.
What’s New at Topsort: In-Store Planning, Offsite Geotargeting, and Easier Ad Reporting
Recorded impact score: 4/5
Explore Topsort’s latest product updates, including In-Store campaign forecasting, scalable Offsite geotargeting, and Render Events for more accurate ad reporting
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Manager, North America(Mid-Level) | Customer Success | Somerville, Massachusetts, United States | |
| Application for Engineering Roles(Mid-Level) | Engineering | Santiago, Santiago Metropolitan Region, Chile | |
| Account Executive, EMEA(Mid-Level) | Sales | London, England, United Kingdom | |
| Software Engineer, Integrations(Mid-Level) | Engineering | Barcelona, Barcelona, Spain | |
| Software Engineer, Infrastructure(Mid-Level) | Engineering | Santiago, Santiago Metropolitan Region, Chile |
Explore company relationships
Questions about Topsort
What is Topsort?
Topsort is a private B2B ad tech company that provides retail media infrastructure, including ad serving, buying, monetisation, analytics, and optimisation tools.
Who uses Topsort?
Retailers, marketplaces, commerce platforms, publishers, brands, and agencies use Topsort, with primary buyers typically being product, engineering, ad operations, monetisation, and revenue teams.
How does Topsort make money?
Topsort makes money through software subscriptions and likely usage- or transaction-based fees tied to ad serving, auctions, infrastructure, and media spend flowing through its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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