Koddi
Commerce media infrastructure and enterprise advertising software provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 2845 W 7th St, Fort Worth, Texas 76107, US
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- koddi.com
What Koddi does
Koddi operates a B2B adtech and martech model. On the supply side, it provides ad serving and SSP infrastructure to retailers, publishers, and commerce media networks so they can monetise inventory across sponsored listings, display, in-store, and audio placements. On the demand side, it gives advertisers, agencies, DSPs, franchises, and enterprise brands tools to access inventory, manage campaigns, optimise bids, and coordinate multi-location marketing. Value is created through software infrastructure, workflow consolidation, direct demand integrations, and measurable yield or performance improvement.
Category differentiation
Koddi is an adtech and commerce media software company, not a retailer, marketplace, or consumer advertising app. It should be distinguished from general DSPs or generic martech suites because its core focus is commerce media infrastructure and multi-location marketing workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Koddi is a private US advertising technology company focused on commerce media infrastructure and enterprise marketing software. Its products span ad serving, supply-side monetisation, advertiser access to commerce media inventory, and campaign management for franchise, multi-location, and enterprise marketers. Based on the supplied product data, the company primarily serves retailers, publishers, commerce media networks, marketplace operators, agencies, advertisers, and large multi-location brands rather than consumers. Koddi makes money through a hybrid B2B software model combining enterprise platform licensing with usage- or performance-linked commercial terms tied to ad serving, media spend, or monetised inventory. Its core value proposition is helping commerce media operators increase yield and demand access while helping advertisers and enterprise marketers manage fragmented buying and optimisation workflows across commerce, search, social, and local channels.
Company news briefing
Briefing updated:
Koddi has expanded its commerce media ecosystem through a global partnership with Teads to deliver an open OpenRTB standard for retail media inventory, alongside integrating Sabre Sponsored Listings into Koddi Demand for hotel advertisers. Additionally, four company leaders were recognised in AdExchanger's 2026 Top Women in Media and Ad Tech Awards. The firm continues to advance industry dialogue around agentic commerce and AI-driven hotel recommendations.
Business model & monetisation
Koddi uses a custom enterprise monetisation model centred on SaaS platform fees with additional usage-based or transaction-linked pricing. Based on the product data, revenue likely comes from software subscriptions or licences for ad serving and campaign tooling, plus variable charges linked to media spend, ad serving volume, demand access, or take rates on monetised inventory. This creates a hybrid mix of SaaS subscription and adtech take-rate economics.
- Commerce media ad serving platform
- Software Subscription
- SSP monetisation for publishers and retail media networks
- Percentage Take-Rate
- Advertiser access to commerce media inventory
- Percentage Take-Rate
- Enterprise and multi-location campaign management software
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Innity
Regional adtech platform for advertisers, agencies and publishers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Teads Integrates with Koddi Commerce Media Infrastructure
Retail Media · Recorded impact score: 3/5
Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.
- Teads integrates its Ad Manager with Koddi's commerce media infrastructure.
- Advertisers can purchase onsite retail inventory from Koddi networks in the US and Europe.
Teads and Koddi announce global partnership to advance programmatic access to retail media
Recorded impact score: 4/5
Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, today announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory.
Sabre sponsored listings now available through Koddi Demand
Recorded impact score: 4/5
Koddi, the leading commerce media company for enterprises, today announced that Sabre Sponsored Listings are now available through Koddi Demand, giving hotel advertisers a new way to increase property visibility with travel advisors and corporate travel bookers within Sabre’s booking workflow.
Koddi leaders earn four honors in AdExchanger's 2026 Top Women in Media and Ad Tech Awards
Recorded impact score: 3/5
Koddi announced that Sneha Popley, Becky Schuba, Brenna Porter, and Kyla Chapman have been named honorees in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards, acknowledging their contributions across data and measurement, commerce media, product innovation and mentorship.
Koddi publishes new blog: What we discovered when testing AI hotel recommendations
Recorded impact score: 5/5
A new blog post titled 'What we discovered when testing AI hotel recommendations' has been added to Koddi's blog, discussing findings from testing AI hotel recommendations.
Explore company relationships
Questions about Koddi
What is Koddi?
Koddi is a B2B adtech company that provides commerce media infrastructure, including ad serving, SSP capabilities, advertiser access, and enterprise marketing software.
Who uses Koddi?
Retailers, publishers, commerce media networks, agencies, advertisers, DSPs, franchise operators, and enterprise multi-location marketing teams use Koddi.
How does Koddi make money?
Koddi makes money through enterprise software fees and variable pricing linked to media spend, ad serving, or monetised inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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