Koddi
Koddi is a commerce media infrastructure and enterprise advertising software provider.
Analyst Perspective
Koddi is a private US advertising technology company focused on commerce media infrastructure and enterprise marketing software. Its products span ad serving, supply-side monetisation, advertiser access to commerce media inventory, and campaign management for franchise, multi-location, and enterprise marketers. Based on the supplied product data, the company primarily serves retailers, publishers, commerce media networks, marketplace operators, agencies, advertisers, and large multi-location brands rather than consumers. Koddi makes money through a hybrid B2B software model combining enterprise platform licensing with usage- or performance-linked commercial terms tied to ad serving, media spend, or monetised inventory. Its core value proposition is helping commerce media operators increase yield and demand access while helping advertisers and enterprise marketers manage fragmented buying and optimisation workflows across commerce, search, social, and local channels.
Analyst Signal Briefing
Updated: 2 Jul 2026Koddi has expanded its commerce media ecosystem through a strategic integration with Search Ads 360, enabling unified management of search and retail media workflows. The company also partnered with Wolt Ads to facilitate programmatic access to in-app inventory in Germany and collaborated with Comcast’s Universal Ads to integrate first-party retailer data for Connected TV targeting. Additionally, Koddi reported surpassing $40 billion in transaction revenue and published research identifying Generative Engine Optimisation as an emerging discipline for AI-driven commerce.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Koddi
Category Differentiation
Koddi is an adtech and commerce media software company, not a retailer, marketplace, or consumer advertising app. It should be distinguished from general DSPs or generic martech suites because its core focus is commerce media infrastructure and multi-location marketing workflows.
Koddi: About
Koddi operates a B2B adtech and martech model. On the supply side, it provides ad serving and SSP infrastructure to retailers, publishers, and commerce media networks so they can monetise inventory across sponsored listings, display, in-store, and audio placements. On the demand side, it gives advertisers, agencies, DSPs, franchises, and enterprise brands tools to access inventory, manage campaigns, optimise bids, and coordinate multi-location marketing. Value is created through software infrastructure, workflow consolidation, direct demand integrations, and measurable yield or performance improvement.
How Koddi Works & Monetises
Business model analysis and core revenue streams
Koddi uses a custom enterprise monetisation model centred on SaaS platform fees with additional usage-based or transaction-linked pricing. Based on the product data, revenue likely comes from software subscriptions or licences for ad serving and campaign tooling, plus variable charges linked to media spend, ad serving volume, demand access, or take rates on monetised inventory. This creates a hybrid mix of SaaS subscription and adtech take-rate economics.
Revenue Channels
Side-by-Side Comparisons
Compare Koddi directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Koddi: Key Competitors & Alternatives
- Analyze Profile →
Omnichannel adtech platform for advertisers, agencies and publishers.
- Analyze Profile →
Search, video and advertising platform ecosystem for businesses and consumers.
- Analyze Profile →
Adtech platform for mid-market advertising and B2B account-based marketing.
- Analyze Profile →
Commerce media platform for retail advertising and open internet activation.
Recent Signals (Koddi)
Koddi expands commerce media access through new Search Ads 360 integration
Koddi expands commerce media access through new Search Ads 360 integration
Read original sourceKoddi Expands Commerce Media Access Through New Search Ads 360 Integration
Koddi announced a new integration with Search Ads 360 (SA360), enabling advertisers to seamlessly access and activate commerce media campaigns across Koddi’s retailer ecosystem directly within SA360. As Google’s enterprise search management platform, SA360 helps agencies and marketers efficiently manage large-scale campaigns across multiple publishers and media channels.
Read original sourceKoddi Integrates Commerce Media into Search Ads 360
Koddi announced a new integration with Search Ads 360 (SA360) that lets advertisers access and activate commerce media campaigns across Koddi’s retailer ecosystem directly within SA360. The integration enables advertisers to manage onsite and offsite inventory, paid search, Google Shopping, display and commerce media activations through unified SA360 workflows, and brings consolidated reporting for onsite commerce media into SA360. Koddi says the connection supports its SSP open-demand strategy by helping retailers unlock new advertiser demand and by providing unified measurement of conversions and commerce outcomes. The announcement was made public on June 17, 2026.
Read original sourceKoddi: Frequently Asked Questions
What is Koddi?
Koddi is a B2B adtech company that provides commerce media infrastructure, including ad serving, SSP capabilities, advertiser access, and enterprise marketing software.
Who uses Koddi?
Retailers, publishers, commerce media networks, agencies, advertisers, DSPs, franchise operators, and enterprise multi-location marketing teams use Koddi.
How does Koddi make money?
Koddi makes money through enterprise software fees and variable pricing linked to media spend, ad serving, or monetised inventory.
Company Facts
- Founded
- 2013
- Headquarters
- 2845 W 7th St, Fort Worth, Texas 76107, US
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- koddi.com