Koddi
Koddi is a commerce media infrastructure and enterprise advertising software provider.
Analyst Perspective
Koddi is a private US advertising technology company focused on commerce media infrastructure and enterprise marketing software. Its products span ad serving, supply-side monetisation, advertiser access to commerce media inventory, and campaign management for franchise, multi-location, and enterprise marketers. Based on the supplied product data, the company primarily serves retailers, publishers, commerce media networks, marketplace operators, agencies, advertisers, and large multi-location brands rather than consumers. Koddi makes money through a hybrid B2B software model combining enterprise platform licensing with usage- or performance-linked commercial terms tied to ad serving, media spend, or monetised inventory. Its core value proposition is helping commerce media operators increase yield and demand access while helping advertisers and enterprise marketers manage fragmented buying and optimisation workflows across commerce, search, social, and local channels.
Analyst Signal Briefing
Updated: 14 Aug 2026Koddi is scaling its commerce media ecosystem through integrations with Google’s Search Ads 360 and Comcast’s Universal Ads, alongside a programmatic expansion via Wolt Ads. Recent collaborations with GIPHY and LiveRamp extend targeting into digital conversational moments, while research with Forrester identifies execution gaps in the German market. These developments, paired with a strategic focus on agentic AI, Generative Engine Optimisation (GEO), and the unification of offers and coupons with media, reinforce Koddi's commitment to automating full-funnel outcomes across diverse transactional environments.
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Key insights about Koddi
Category Differentiation
Koddi is an adtech and commerce media software company, not a retailer, marketplace, or consumer advertising app. It should be distinguished from general DSPs or generic martech suites because its core focus is commerce media infrastructure and multi-location marketing workflows.
Koddi: About
Koddi operates a B2B adtech and martech model. On the supply side, it provides ad serving and SSP infrastructure to retailers, publishers, and commerce media networks so they can monetise inventory across sponsored listings, display, in-store, and audio placements. On the demand side, it gives advertisers, agencies, DSPs, franchises, and enterprise brands tools to access inventory, manage campaigns, optimise bids, and coordinate multi-location marketing. Value is created through software infrastructure, workflow consolidation, direct demand integrations, and measurable yield or performance improvement.
How Koddi Works & Monetises
Business model analysis and core revenue streams
Koddi uses a custom enterprise monetisation model centred on SaaS platform fees with additional usage-based or transaction-linked pricing. Based on the product data, revenue likely comes from software subscriptions or licences for ad serving and campaign tooling, plus variable charges linked to media spend, ad serving volume, demand access, or take rates on monetised inventory. This creates a hybrid mix of SaaS subscription and adtech take-rate economics.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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Technology
Koddi: Key Competitors & Alternatives
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Omnichannel adtech platform for advertisers, agencies and publishers.
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Adtech platform for mid-market advertising and B2B account-based marketing.
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Commerce media platform for retail advertising and open internet activation.
Recent Signals (Koddi)
Commerce Media Faces Scaling Test in Germany
Koddi’s Alexander Steenbakkers-Noffke argues that Commerce Media is broader than Retail Media and is rapidly growing across transactional environments beyond classic retail, including travel portals, quick-commerce and delivery apps. He cites a February 2025 BVDW Working Group definition that positions Retail Media as a subset of Commerce Media. Koddi and partners have run multiple studies: a Forrester Consulting survey of nearly 800 senior commerce-media network decision-makers finds Germany has strategic foundations but lags on execution; other research with The Human Instinct shows US marketers use AI agents far more (70%) than German counterparts (32%). Steenbakkers-Noffke highlights missing standards, the value of server-side transactional signals (not personal data), and the need to train organisations for Agentic AI as central obstacles to scaling Commerce Media in Germany.
Read original sourceGermans' Views on Labeling AI-Generated Ads
The EU AI Act's transparency rules for AI systems and synthetic content entered into force on 2 August 2026. A new Ipsos study reported in Horizont finds that enthusiasm for AI-generated content in Germany is waning and that transparent labeling is critical for public acceptance of AI-created advertising. The article, written by Svenja Fennel and published on 2026-08-02, frames the EU transparency obligations as a key factor for trust in AI-driven marketing and notes the regulatory stage now applicable to companies using interactive AI systems.
Read original sourceIntroducing Occupancy insights: A new commercial intelligence layer for Koddi Enterprise
Introducing Occupancy insights: A new commercial intelligence layer for Koddi Enterprise
Read original sourceKoddi: Frequently Asked Questions
What is Koddi?
Koddi is a B2B adtech company that provides commerce media infrastructure, including ad serving, SSP capabilities, advertiser access, and enterprise marketing software.
Who uses Koddi?
Retailers, publishers, commerce media networks, agencies, advertisers, DSPs, franchise operators, and enterprise multi-location marketing teams use Koddi.
How does Koddi make money?
Koddi makes money through enterprise software fees and variable pricing linked to media spend, ad serving, or monetised inventory.
Company Facts
- Founded
- 2013
- Headquarters
- 2845 W 7th St, Fort Worth, Texas 76107, US
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- koddi.com