Koddi

Koddi operates a B2B adtech and martech model. On the supply side, it provides ad serving and SSP infrastructure to retailers, publishers, and commerce media networks so they can monetise inventory across sponsored listings, display, in-store, and audio placements. On the demand side, it gives advertisers, agencies, DSPs, franchises, and enterprise brands tools to access inventory, manage campaigns, optimise bids, and coordinate multi-location marketing. Value is created through software infrastructure, workflow consolidation, direct demand integrations, and measurable yield or performance improvement.

Koddi is a private US advertising technology company focused on commerce media infrastructure and enterprise marketing software. Its products span ad serving, supply-side monetisation, advertiser access to commerce media inventory, and campaign management for franchise, multi-location, and enterprise marketers. Based on the supplied product data, the company primarily serves retailers, publishers, commerce media networks, marketplace operators, agencies, advertisers, and large multi-location brands rather than consumers.

Koddi makes money through a hybrid B2B software model combining enterprise platform licensing with usage- or performance-linked commercial terms tied to ad serving, media spend, or monetised inventory. Its core value proposition is helping commerce media operators increase yield and demand access while helping advertisers and enterprise marketers manage fragmented buying and optimisation workflows across commerce, search, social, and local channels.